Layers

boards for Donut Media ad campaign

Transcript

1. Notes Ext. Field - Day Open on a long shot of Donut Host in the Ranger dangling from a crane above a really big hole in the ground.
3. Notes He wears a Dynapro Hat. HOST With today’s sponsor Hankook Tires,
4. Notes we’re going as off-road as you can get.
5. Notes That’s right, today we’re driving to the center of the Earth.
6. Notes The truck is released and falls into the hole.
7. Notes POV as it enters. We see it zip across a vast range of layers -
10. Notes Molten Rock Layer Various angles as the Ranger whips across molten rock.
11. Notes A disclaimer appears on the screen: “Do not attempt to drive across lava at home.”
12. Notes HOST Our Ranger is fitted with Dynapro MT2s,
13. Notes Hankook’s most badass, hardcore off-roading tire. The Ranger splashes through bubbling magma
14. Notes and passes a giant lava crab perched on a ledge.
15. Notes It clicks its claws at them.
16. Notes HOST Its deep, aggressive sidewalls give you extra biting power
17. Notes in even the most dangerous terrain-
20. Notes Sand Layer
23. Notes The Ranger weaves around giant dinosaur bones sticking out of sand.
24. Notes HOST The Dynapro MT2s’ massive open tread pattern
25. Notes is designed to give you grip on loose terrain like sand and gravel...
26. Notes He passes another truck stuck in the sand. The driver tries to wave him down. DRIVER Help!
28. Notes Danm,
29. Notes I should’ve used Dynapro off-road tires.
30. Notes Crystal Layer The Ranger drives through a glowing crystal cave.
32. Notes HOST The Dynapro MT2’s scalloped shoulders help deflect debris and rocks
33. Notes to protect your tire and give you extra grip over tough terrain.
34. Notes As he drives we zoom in and time slows down as we see a piece of crystal about to get stuck in a tire,
36. Notes but it is deflected by the stone ejector.
39. Notes Underground City Cavern
40. Notes Suddenly the cave opens up to a massive chamber, an underground city looms over everything.
41. Notes HOST What in the...
42. Notes The Ranger comes to a stop at the city gates,
43. Notes guarded by two lizard men.
44. Notes Donut Host is in shock.
45. Notes LIZARD GUARD 1 Turn back, surface dweller!
46. Notes LIZARD GUARD 2 Wait, Frank, look.
47. Notes (he points to the MT2s) He’s one of the good ones.
49. Notes HOST You...use...Dynapro tires?
50. Notes LIZARD GUARD 1 Duh! Hankook Dynapro MT2s are a tough tire
51. Notes with high performance handling.
52. Notes (to camera) If you go off-road, use a tire trusted by everyone, including reptoids, use Hankook Dynapro off-road tires.
53. Notes HOST (still in shock) ...Click the link below to learn more...
55. Notes LIZARD GUARD 2 Wanna see our kingdom?