Not every system has a database architect available to design it. But what happens when developers design database and don't take the proper care into designing a database? This session will take a real-world look into my experiences with some database design choices. In this interactive session, we'll take a deep look into these design choices including a detailed discussion on why they didn't work and what could have been done better. We may even take a peek into SQL Server internals. If you've ever needed to read or write to a database you'll learn some valuable lessons from this session.