Epson Campaign Josheb Policarpio josheb

This is a campaign journal of my university design project, which is an advertising campaign for the Epson printer company.

Copyright 2022 Ⓒ Josheb Policarpio

Transcript

1. A D V E R T I S I N G C A M P A I G N
2. CLIENT Epson COMPANY INFO Seiko Epson Corporation, more commonly referred to as Epson, is one of the world’s leading manufacturers of computer printers and other imaging equipment. PROJECT GOAL To create a series of advertisements across both online and print mediums to increase brand awareness, further improve its reputation, and increase the company’s gross sales.
3. WORD LIST VISUALS Vibrant Vivid Colorful Clear Clarity Bright Edgy Dynamic Flashy Splashy Hued Chromatic Multidimensional Multicolored Eye-popping OBJECTS Printers Balloons Balls Flowers Daisies Roses Lilies Sunflowers Petals Animals Birds Fish Swirls Sparks Stars MOODS Happy Joyous Joyful Cheerful Merry Upbeat Jubilant Whimsical High-spirited Blissful Optimistic Delighted Positive Vivacious Lively COLORS Orange Green Blue Cyan Magenta Yellow COMPANY Premium High-Quality Value Professionalism
4. MOODBOARD
5. TIER ONE PRINT ADVERTISEMENT
6. TIER TWO PRINT ADVERTISEMENT
7. FINAL PRINT ADVERTISEMENT
8. PRINT ADVERTISEMENT
9. BANNER
10. POSTER
11. POSTER
12. WEB ADVERTISEMENT
13. WEB ADVERTISEMENT
14. WEB ADVERTISEMENT
15. WEB ADVERTISEMENT
16. PROMO SPOT
17. LAUNCH VIDEO S C R E E N S H O T S PROMO SPOT