Teddy | Josheb Policarpio josheb

This document is a campaign journal for my university design project. I designed and developed a mobile game called Teddy. Teddy is a feisty teddy bear embarked on an exciting adventure.

Copyright 2022 Ⓒ Josheb Policarpio

Transcript

1. Campaign Journal
2. About the Game Teddy is a 2D platform game in which you play a feisty stuffed animal named Teddy. Fight your way through dangerous world stages, menacing antagonists, and puzzling minigames. HOW TO PLAY Simply navigate to the end of each level collecting as many gems as you can along the way. Tap the screen to jump over obstacles, and landing on enemies will defeat them. TARGET AUDIENCE Teddy primarily targets young children and teens from ages 7–16. The game will also target individuals in their 20s and 30s who simply want a game to pass spare time.
3. Play Logo Graphic Options Help Credits 1 6 2 7 3 8 4 9 5 10 Back Button M A I N M E N U L E V E L S E L E C T O R Score G A M E L E V E L Back Button Left Button Right Button Jump Button Back Button Header Option : Button Option : Button Option : Button O P T I O N S P A G E Wireframes
4. Back Button Job Title Job Title Artist Name Artist Name C R E D I T S P A G E H E L P P A G E Back Button Header Body Copy Wireframes
5. Main Menu Splash Level Selector Game Level Options Help Credits Application Map
6. Amy Cruz Age: 10 Gender: Female Residence: Burr Ridge, IL Occupation: Student Amy is a fifth grader who loves playing games of all sorts. While she doesn’t yet have her own mobile phone, she lovees to play mobile games on her mom’s phone. Zack Green Age: 16 Gender: Male Residence: Boston, MA Occupation: Student Zack Green is in his third year of high school. Over half of the space on his phone consists of mobile games. Jackie Wozniak Age: 31 Gender: Male Residence: Boston, MA Occupation: Bank Teller Jackie currently works in a Chase bank and is expecting her first child. She is not an avid gamer, but she sometimes likes to play mobile games in her spare time. Personas
7. Amy Cruz After reaching the main menu, Amy clicks the Play button to immediately start playing Teddy. Main Menu Splash Level Selector Game Level User Flows
8. Zack Green Like Amy, Zack also immediately starts playing the game. After he is done playing, he checks the other pages out of curiosity. Main Menu Splash Level Selector Game Level Main Menu Main Menu Options Main Menu Help Credits User Flows
9. Jackie Wozniak Jackie often plays the game when communicating to work on the subway. Since this her first time playing the game and is less familiar with mobile game, Jackie first views the Help page to get a better idea of what the game is about. She then begins to play the game until her train reaches her destination. Main Menu Main Menu Splash Help Level Selector Game Level User Flows
10. Character Designs
11. Character Designs
12. App Interface
13. App Interface
14. App Interface
15. App Interface
16. App Interface
17. App Interface
18. Game Demo Launch Video
19. Launch Site Twitter Page
20. Launch Site Facebook Page
21. Promotional Items
22. Mobile Advertisement
23. Campaign Journal