Reverse Engineering Static Content and Dynamic Behaviour of E-Commerce Sites for Fun and Profit

1st Presentation - Planning
Faculdade de Engenharia da Universidade do Porto

Transcript

1. REVERSE ENGINEERING STATIC CONTENT AND DYNAMIC BEHAVIOUR OF E-COMMERCE SITES FOR FUN AND PROFIT João Pedro Dias Supervision: Hugo Sereno Ferreira, FEUP Rui Gonçalves, ShiftForward
2. AGENDA 1. Contextualization 2. Actual process 3. How can we improve it? 4. Proposed solution 2
3. CONTEXTUALIZATION 3 • Users typical interaction over an e-commerce website. • The user interaction data can be used influenced in order to increase profit.
4. CONTEXTUALIZATION 4 • Data in e-commerce comes from different places. • Historical and real-time data need to be collected and then analyzed/transformed to be useful. Web Usage Web Structure Web Content
5. • Almost every e-commerce website have particular characteristics: • Content presentation to the user; • Web site structure; • Web usage logs format. • Mostly a manual process. 5 ACTUAL PROCESS New e- commerce website New historical and real-time data Machine Learning Practitioner
7. HOW CAN WE IMPROVE IT? 7 • Less... • Repetitive manual tasks • Loss of information • Dedicated resources • Aggregation of the web site content, structure and usage information. • Statistical models, patterns and usage flows.
8. PROPOSED SOLUTION 8 • A tool capable of extracting knowledge from: • Website content; • The links and relations between pages; • The historical and real-time usage data. • Resulting a data model representing an e-commerce website and its archetypical users. New e-commerce website New historical and real-time data Tool to extract knowledge Machine Learning Practitioner
9. Q&A Thank you!