Learn About Digital Marketing

- Social Media Marketing (SMM)

- Search Engine Optimization (SEO)

- Email Marketing

- Display Advertising

- Affiliate Marketing

- Viral Advertising

Transcript

1. Welcome presentation about digital marketing
2. what is digital marketing? Digital marketing is the process of using digital technologies and communication tools to market products or services. Digital Marketing is an umbrella term for all activities related to promoting a product or service online. These activities include: - Social Media Marketing (SMM) - Search Engine Optimization (SEO) - Email Marketing - Display Advertising - Affiliate Marketing - Viral Advertising
3. SOCIAL MEDIA MARKETING Social media marketing is a form of internet marketing that uses social media platforms and websites to promote products, services, or brands. Typically, the goal of a social media campaign is to generate brand awareness or to drive direct sales. Social media campaigns may target either a broad audience or a more specific audience based on demographics or psychographics. Successful social media campaigns may generate billions of impressions. Facebook Instagram linked in Youtube Pinterest PLATFORMS
4. Search Engine Optimization (SEO) Search Engine Optimization (SEO) is the process of affecting the visibility of a website or web page in a search engine's unpaid results- usually referred to as "natural", "organic", or "earned" results. The better a site ranks on search engines, the more visitors it will receive from search engine users and the more revenue it will generate. SEO may target different kinds of search, including image search, local search, video search, academic research and news, but most often it refers to optimizing web pages to rank well in organic (unpaid) search results on major search engines such as Google.
5. Email marketing is the process of sending a commercial message to a group of people via email. The purpose of email marketing is usually to promote products or services, or encourage people to take some sort of action. Basically, it's about having an online conversation with your customers. Email marketing
6. Display advertising Display advertising is a form of marketing that uses visual communication to attract attention. It is different from other forms of digital marketing in the sense that it is not search engine-driven. The goal of display advertising is to create a lasting impression on consumers and make them remember the company or product. The main components of display ads are: text, images, and videos.
7. Affiliate marketing Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. This type of marketing is common among retailers and publishers who want to encourage existing customers to refer their friends.
8. viral marketing Viral marketing is the process of creating a marketing message that people want to spread by word-of-mouth. Viral marketing is based on the idea that some messages spread more quickly than others, and can be measured in terms of how many people are reached and how many people then pass it on to other people. The message can be a video, an image, a text post or any other type of content. It could also be something as simple as a phone number - everything depends on what you are trying to achieve with your campaign.
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