Upgrade to Pro — share decks privately, control downloads, hide ads and more …

How will we know if we’ve succeeded?

Judd Garratt
October 30, 2011

How will we know if we’ve succeeded?

There’s more to measuring success than analytics. There. I said it. How can we define success in a way that doesn’t restrict design? I’ll share some observations on challenges, pitfalls and…success, using examples of measuring experience design at Vodafone.

Judd Garratt

October 30, 2011
Tweet

Other Decks in Design

Transcript

  1. “People arenʼt clicking on our homepage banner so we need

    to redesign it” Brief: “The aim is to increase the click through rate of the homepage banner by 5%” Is this success...? * May not be the actual percentage
  2. ʻAs Marco I want to get the best phone deal

    so that I donʼt miss out.ʼ
  3. “Marco can clearly understand Vodafone's phone plans so that he

    can select the right plan for his needs” persona rating scale
  4. “As Judd I want to be able to be able

    to express how my design will be used by real customers so that the people I work with understand what will make the experiences we create succeed.”