카카오 분석플랫폼 변천사

$PQZSJHIU,BLBP$PSQ"MMSJHIUTSFTFSWFE3FEJTUSJCVUJPOPSQVCMJDEJTQMBZJTOPUQFSNJUUFEXJUIPVUXSJUUFOQFSNJTTJPOGSPN,BLBP ஠஠য়࠙ࢳ೒ۖಬ߸ୌࢎ JG LBLBP ӣथળ+BZ,JN ஠஠য়

%BUB"OBMZUJDT1MBUGPSN ࢲ࠺झ੄ؘ੉ఠܳࣻ૘ оҕ୊ܻೞৈ࠙ࢳೡࣻ੓ח೒ۖಬ ਋ࢶؘ੉ఠ࠙ࢳ೒ۖಬী؀೧ঌইࠇद׮

(PPHMF"OBMZUJDT "NQMJUVEF .JYQBOFM %BUB"OBMZUJDT1MBUGPSN ੉޷द઺ীח׮নೠ࠙ࢳ೒ۖಬٜ੉ઓ੤೤פ׮

%BUB"OBMZUJDT1MBUGPSN ਃҳࢎ೦ 4FHNFOU 'VOOFM 'MPX 3FUFOUJPO %BTICPBSE,1* 6TFS &YQMPSBUPSZ 8IBU8IZ)PX
"#5FTU 3FBM - UJNF 'BTU 4DBMBCMF ੉৬э਷׮নೠਃҳࢎ೦ٜ੉ઓ੤೤פ׮

ߊ಴૓೯ ࠙ࢳ೒ۖಬਸѐߊೞݶࢲ੓঻؍ਃҳࢎ೦җ ҳഅदয۰਑ਸযڌѱ೧Ѿ೮ח૑ ೒ۖಬ੄߸ୌҗ੿ਸా೧ҕਬܻ٘ѷणפ׮

ਃҳࢎ೦ पदр௑బஎా҅ઁҕ ౟ې೗রѤੌ

ਃҳࢎ೦ ҳࢿ पदр௑బஎ௿ܼ "QBDIF NPEVMF 8"4 .Z42- .Z42- GFEFSBUFE .Z42-ਸࢎਊೞৈࡅܰѱܻನ౴ਸҳഅೡࣻ੓਺
ೞܖ੉࢚੄૑಴ܳࠁৈ઱ӟয۵Ҋӝр੉ӡয૑ݶ.Z42-ࠗೞоߊࢤೣ .Z42-؀੢গदәѺೠࣘب੷ೞߊࢤਵ۽ؘ੉ఠ੸੤ীب੉गߊࢤ

ਃҳࢎ೦ ௑బஎా҅৻ ࢲ࠺झ࠙दрੌ߹૑಴୶о ౟ې೗রѤੌ

ਃҳࢎ೦ ҳࢿ "QBDIF NPEVMF 8"4 .Z42- .Z42- GFEFSBUFE ؘ੉ఠ۝੉݆ই૘҅ࢲߡܳ߹ب۽فয࠙૘҅୊ܻ ࢎਊ੗߹೧यೞৈ࠙࢑੷੢
दрੌ߹૘҅ח0SBDMFীऺੋSBXؘ੉ఠӝ߈ਵ۽ߓ஖૘҅୊ܻ ࢜߷ߓ஖दр ૘҅ࢲߡ੢গद੹୓ؘ੉ఠ੸੤ী੉ग0SBDMF؀ীࢲ୊ܻೞ޲۽߽ݾߊࢤ ૘҅ࢲߡ D ؘ੉ఠ ࢥ٬ ࠙૘҅Ѿҗ SBXEBUBJOTFSU ࢲ࠺झ૑಴ 6717 0SBDMF पदр௑బஎ௿ܼ दр߹ੌ߹ߓ஖

ਃҳࢎ೦ ௑బஎా҅ী׮ରਗ࠙ࢳ୶о

ਃҳࢎ೦ ௑బஎా҅ ؘ੉ఠ઺р੷੢ࣗ۽,BGLBܳഝਊೞӝद੘ &MBTUJDTFBSDIܳࢎਊೞৈ׮ରਗী؀ೠ࠙ࢳਃҳࢎ೦੉೧ࣗؽ 67૘҅ࣘب੷ೞޙઁо)ZQFS-PH-PH )-- ۽೧Ѿ 2VFSZद5PQ/߂઺୏"HHSFHBUJPO੉૑ਗ &4ীपदр੸੤ܳਤ೧"QBDIF4UPSN࠙࢑दझమਸࢎਊೞӝद੘ पदр௑బஎ௿ܼ
׮ରਗ࠙ࢳ

ਃҳࢎ೦ উ੿੸ੋदझమҳઑѐࢶ "E - )PD2VFSZਃ୒؀਽

ਃҳࢎ೦ दझమҳઑѐࢶ BQBDIF NPEVMF GJMFT ࠙ दр؀߹૘҅ ׮নೠରਗ૘҅ ࢲ࠺झ૑಴ 0SBDMF
ܻನ౴ప੉࠶ ,FUUMF &5-ో ೞنীؘ੉ఠܳࠁҙೞҊ)JWF૘҅ܳా೧ഛ੢ࢿҗࣘببѐࢶ )JWFח׮নೠ૘҅୊ܻооמೞ૑݅߈਽ࣘبоו۰"E - )PD࠙ࢳਸਤ೧Ӓܽ೒ۢبੑ ׮নೠ૘҅୊ܻী؀ೠ'-08ҙܻܳਤ೧&5-ోਸبੑ

.11 .BTTJWF1BSBMMFM1SPDFTTJOH 4.1ױੌݠन .11׮઺ݠन .11ߑध਷ഛ੢ࢿ੉ਊ੉ೞৈ0-"1ജ҃ীࢲࣘبо݆੉ѐࢶؽ

ਃҳࢎ೦ पदр࠙ࢳ੄ਃҳ ׮ରਗ࠙ࢳী؀ೠਃҳ

%SVJE ׮ରਗ࠙ࢳী୭੸ചغয੓Ҋ3PMMVQҳઑܳా೧ࡅܲѾҗܳ঳ਸࣻ੓঻णפ׮ )--߂5PQ/ਸ૑ਗೞৈ׮ରਗ࠙ࢳदࡅܲࣘبઁҕ ؘ੉ఠܳೞنীউ੹ೞҊࠁҙೡࣻ੓Ҋࢿמ੷ೞद੢࠺ૐࢸ੉ਊ੉ೠҳઑ ׮ରਗ࠙ࢳਸਤೠҊ޹ *NQBMB1SFTUP ੢ӝрؘ੉ఠ࠙ࢳदܻࣗझܳҗبೞѱࢎਊೞৈ੸׼ೞ૑ঋওणפ׮ ࣘب৬ഛ੢ࢿਸхউೞৈ%SVJEӝ߈ਵ۽ҳࢿѾ੿ &MBTUJDTFBSDI
׮ରਗ࠙ࢳ੉оמೞҊରਗ೙٘੄୶ооਬোೠѪ੉੢੼੉঻णפ׮ ೞ૑݅੢ӝрؘ੉ఠ࢝ੋदؘ੉ఠࢎ੉ૉоցޖழ૑Ҋ੤୊ܻоਊ੉ೞ૑ঋওणפ׮

ਃҳࢎ೦ ҳࢿ 4QSJOH 8FCGMVY ࢲ࠺झ૑಴ ؘ੉ఠ୊ܻী-BNEB"SDIJUFDUVSFܳبੑ 4UPSN؀न'MJOLܳࢎਊೞৈOBUJWFTUSFBNJOH੸ਊ &YBDUMZ -
PODF %SVJEبੑਵ۽पदр߂׮ରਗ࠙ࢳѾҗઁҕ पदр ߓ஖ 4QBSL

׮ରਗदпചోѐߊ %SVJEী୭੸ചػदпചో੉೙ਃ 4VQFSTFU੉ա.FUBCBTF৬э਷ో੉੉޷੓঻૑݅ ࢲ࠺झী୭੸ചػѐߊਸਤ೧য়೑ࣗझӝ߈ਵ۽੗୓ѐߊ

ਃҳࢎ೦ 1SPEVDU"OBMZUJDT5PPMী؀ೠਃҳ ࢎਊ੗೯క࠙ࢳী؀ೠҊبച (PPHMF"OBMZUJDT৬э਷ోѐߊ

׮दೠߣࣁࠗ੸ੋਃҳࢎ೦ਸࠇद׮ 4FHNFOU 'VOOFM 'MPX 3FUFOUJPO %BTICPBSE,1* 6TFS &YQMPSBUPSZ 8IBU8IZ)PX "#5FTU
3FBM - UJNF 'BTU 4DBMBCMF ੉۠ӝמҳഅ੉೙ਃ೤פ׮

ӝ߈%BUBCBTFઑࢎ %SVJE ũ׮ରਗ࠙ࢳ੉оמೞҊ׮নೠदпചోਸࢎਊ੉оמ ũࡅܲ௪ܻࣘب৬֢٘ૐࢸ੉ਊ੉ ũ૘҅ػѾҗܳ੷੢ೞחҳઑৈࢲࢎਊ੗ױਤ੄࠙ࢳ੉য۰਑ $MJDLIPVTF ũ૘҅ػѾҗоইצ3"8ࣻળ੄ؘ੉ఠܳ੷੢ೞৈࢎਊ੗ױਤ࠙ࢳ੉оמ ũࡅܲ௪ܻࣘب৬֢٘ૐࢸ੉оמ ũ'VOOFM
'MPX 3FUFOUJPO١׮নೠೣࣻઁҕ 10$Ѿҗ$MJDLIPVTFӝ߈ਵ۽ҳࢿѾ੿

$MJDLIPVTFࣗѐ DMJDLIPVTFDPN য়೑ࣗझ IUUQT HJUIVCDPN$MJDL)PVTF$MJDL)PVTF $PMVNO - 0SJFOUFE.11EBUBCBTF 'BTU
'MFYJCMF 4DBMBCMF $PNQSFTTJPOBOEDPEFDTUPSFEVDF*0 7FDUPSJ[FERVFSZFYFDVUJPO #VJMU - JOBOBMZUJDTDBQBCJMJUJFT

$MJDLIPVTFܳాೠਃҳࢎ೦ҳഅ

ࣁӒݢ౟࠙ࢳ

ࣁӒݢ౟࠙ࢳ ࣁӒݢ౟ۆ ౠ੿ઑѤਸо૑Ҋ੓חࢎਊ੗૘ױ Ѩ࢝ਬੑࢎਊ੗ ߓցਬੑࢎਊ੗ ৻ࠗਬੑࢎਊ੗ যڃࢎਊ੗ҵ੉ࢲ࠺झীਬ੄޷ೠ૑଺חؘب਑੉ؾפ׮

ࣁӒݢ౟࠙ࢳ (PPHMF"OBMZUJDT <HPPHMFBOBMZUJDT৘द>

ࣁӒݢ౟࠙ࢳ $MJDLIPVTF ࢎਊ੗*%о೙ਃೞ޲۽ؘ੉ఠ੷੢दਗࠄӒ؀۽੷੢ ࢎਊ੗*%ܳ೧यೞৈࢲߡ߹۽࠙࢑ప੉࠶ী੷੢ ࣁӒݢ౟࠙ࢳ਷ѐ߹ࢎਊ੗֢٘ীࢲ߽۳୊ܻറܻఢ ஂ೤֢٘ীࢲ઺рѾҗ۽୭ઙ҅࢑ Ѿҗ੸ਵ۽ѐ߹֢٘੄ࣘب ঌ౵੿ب੄दр੉ࣗਃؽ /PEF /PEF
/PEF *OJUJBUPS/PEF TFMFDUDPVOU EJTUJODUVTFSJE BTVW GSPNMPH XIFSFVTFSJEJO TFMFDUVTFSJEGSPNMPH@TIBSEXIFSF TFMFDUDPVOU EJTUJODUVTFSJE BTVW GSPNMPH XIFSFVTFSJEJO TFMFDUVTFSJEGSPNMPHXIFSF <࠙࢑ప੉࠶ࢎਊ> ࣻୌরѤؘ੉ఠীࢲࣁӒݢ౟࠙ࢳदಣӐࣻୡ੉ղ୊ܻоמ

ಌօ࠙ࢳ

ಌօ࠙ࢳ ಌօ࠙ࢳ਷઱۽੹ജ࠙ࢳীഝਊ೤פ׮ <NJYQBOFM৘द>

ಌօ࠙ࢳਃҳࢎ೦ ಌօઑѤਸ׮নೞѱࣇ౴ೡࣻ੓যঠೣ पदрਵ۽࠙ࢳ੉оמ೧ঠೣ ࣁ࣌ۨ߰ীࢲदр੄൒ܴীٮܲ੹ജ҅࢑ ׮নೠಁఢী؀ೠ୊ܻооמ "#$ "#"$
"##$

ಌօ࠙ࢳ $MJDLIPVTF XJOEPX'VOOFMೣࣻ۽рױ൤ҳഅоמ +0*/ 9 XJUIWJTJUPSTBT TFMFDU VTFSJE
NJO EBUF@JE BTNJO@EBUFJE GSPNMPHXIFSFOBNF)PNF HSPVQCZ IBWJOHNJO EBUF@JE CFUXFFOBOE TJHOVQTBT TFMFDU MVTFSJE NJO EBUF@JE BTNJO@EBUFJE GSPNWJTJUPSTW JOOFSKPJOMPHMPOMVTFSJEWVTFSJEBOEMEBUFJEWNJO@EBUFJE XIFSFMOBNFTJHOVQ HSPVQCZ BDUJWBUJPOTBT TFMFDU MVTFSJE GSPNTJHOVQTT JOOFSKPJOMPHMPOMVTFSJETVTFSJEBOEMEBUFJETNJO@EBUFJE XIFSFMOBNFBDUJWBUJPO HSPVQCZ TFMFDU)PNFBTTUFQ $06/5 GSPNWJTJUPSTVOJPOBMM TFMFDU4JHO6QBTTUFQ $06/5 GSPNTJHOVQTVOJPOBMM TFMFDU"DUJWBUFBTTUFQ $06/5 GSPNBDUJWBUJPOT PSEFSCZDPVOUEFTD IUUQT QPQTRMDPNTRM - UFNQMBUFTNBSLFUJOHSVOOJOH - B - GVOOFM - BOBMZTJT TFMFDU MFWFM DPVOU "4D GSPN TFMFDU VTFSJE XJOEPX'VOOFM UJNFTUBNQ OBNF)PNF OBNFTJHOVQ OBNFBDUJWBUJPO "4MFWFM GSPNMPH XIFSFEBUF@JECFUXFFOBOE HSPVQCZVTFSJE HSPVQCZMFWFM PSEFSCZMFWFM <ӝઓ%#ߑध> <$MJDLIPVTF>

'-08࠙ࢳ

'MPX࠙ࢳ <BNQMJUVEF৘द> '-08࠙ࢳ਷ࢎਊ੗੄੉ز൒ܴਸदпചೞৈ ࢲ࠺झղ੉ززࢶਸ୭੸ചೞחؘഝਊ೤פ׮

'-08࠙ࢳҳഅदয۰਍੉ਬ ࢎਊ੗'-08ח߸ࣻա҃਋੄ࣻоݒ਋݆ইࢎ੹૘҅оࠛоೣ ౠ੿ҳрীࢲ੄੹റоইצࣁ࣌ղ൒ܴਸ੹୓੸ਵ۽҅࢑റदпചܳ૓೯೧ঠೣ ࣁӒݢ౟աୡӝઑѤ١੄೙ఠ݂ઑѤਸ֍ਸࣻ੓যঠೣ ઺рਬੑژח੉ఎೞח҃਋ী؀ೠҊ۰

'-08࠙ࢳ $MJDLIPVTF TFRVFODF/FYU/PEFೣࣻ۽рױ൤ҳഅоמ୶о২࣌ਵ۽׮নೠઑѤࢶఖоמ 4&-&$5 GMPX@OFYU VOJR TFTTJPO@JE BTTFTTJPOT '30. 4&-&$5
TFTTJPO@JE TFRVFODF/FYU/PEF GPSXBSE IFBE UJNFTUBNQ QBHF QBHF)PNF "4GMPX@OFYU '30.MPH 8)&3&EBUF@JE (3061#:TFTTJPO@JE (3061#:GMPX@OFYU 03%&3#:TFTTJPO%&4$ -*.*5 TFRVFODF/FYU/PEF EJSFDUJPO CBTF UJNFTUBNQ FWFOU@DPMVNO CBTF@DPOEJUJPO FWFOU FWFOU FWFOU EJSFDUJPO'MPXоGPSXBSEੋ૑CBDLXBSEੋ૑Ѿ੿ CBTF'MPX੄द੘੼ਸࢶఖ IFBE UBJM GJSTU@NBUDI MBTU@NBUDI FWFOU@DPMVNO'MPX࠙ࢳदࢎਊೡஸۢ ઱۽QBHFݺژחঘ࣌ݺ CBTF@DPOEJUJPOୡӝद੘ઑѤ FWFOU FWFOUѾҗ૒੹ઑѤ

"#5FTU

"#5FTU <XBMNBSU৘द IUUQT HPPEVJPSHMFBLTMJTU > "#5FTUחࢲ࠺झ੄૑ࣘ੸ੋѐࢶਸਤ೧ԙ೙ਃೠӝמੑפ׮ അ੤஠஠য়ীࢲب׮নೠࢲ࠺झীࢲഝߊೞѱഝਊ઺ী੓णפ׮

"#5FTU $MJDLIPVTF $MJDLIPVTFܳా೧प೷Ѿҗܳपदрਵ۽҅࢑೧ࢲઁҕ೤פ׮ ੉ܳా೧प೷࠙ࢳद૑಴ܳࡅܰѱഛੋೡࣻ੓णפ׮ ࣻୡ੉ղоמ प೷ҙ۲ೠ׮নೠ࠙ࢳѾҗب୶о۽ഛੋ੉оמ೤פ׮

݃ޖܻ

ೞܖরѤ੿ب੄౟ې೗ਸ୊ܻೞחࣻળীࢲ ਘࣻୌরѤਸ࠙ࢳೞח೒ۖಬਵ۽ߊ੹೮णפ׮

хࢎ೤פ׮

카카오 분석플랫폼 변천사

카카오 분석플랫폼 변천사

More Decks by kakao

Other Decks in Programming

Featured

Transcript