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インディー開発者のための プレスリリースの書き方講座

kawauso3
October 29, 2016

インディー開発者のための プレスリリースの書き方講座

Ocufesで発表したプレスリリース描き方講座です。

kawauso3

October 29, 2016
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  1. ʲNews Releaseʳ Appleɺ৽ڥ஍Λ։͘৽͍͠MacBook ProΛ൸࿐ Apple্࢙࠷΋ബ͘࠷΋͍ܰϓϩ࢓༷ͷϊʔτϒοΫσβΠϯʹɺֵ৽తͳ Touch Barͱඈ༂తͳύϑΥʔϚϯεΛ౥ࡌ 2016೥10݄28೔ɺApple͸ຊ೔ɺ͜Ε·ͰͰ࠷΋ബ͍ͯܰ͘MacBook Pro Λൃද͠·ͨ͠ɻैདྷͷϑΝϯΫγϣϯΩʔʹ୅͑ͯɺTouch

    Barʢλονόʔʣ ͱ͍͏໊শͷɺ઱໌ͳRetinaΫΦϦςΟͷMulti-TouchσΟεϓϨΠΛ౥ࡌ ͨ͠ɺ·ͬͨ͘৽͍͠ΠϯλʔϑΣΠε͕ಛ௕Ͱ͢ɻ৽͍͠MacBook Pro ͸ɺAppleͷ͜Ε·Ͱͷ੡඼ͷதͰɺ࠷΋໌Δ͘࠷΋ΧϥϑϧͳRetinaσΟε ϓϨΠɺTouch IDͷηΩϡϦςΟͱศར͞ɺΑΓ൓Ԡͷྑ͍ΩʔϘʔυɺΑΓ େ͖ͳײѹλοντϥοΫύουɺͦͯ͠2ഒͷμΠφϛοΫϨϯδΛ࣋ͭΦ ʔσΟΦγεςϜΛ౥ࡌ͍ͯ͠·͢ɻ·ͨɺ͜Ε·ͰͰ࠷΋ύϫϑϧͳ MacBook ProͰ΋͋Γɺୈ6ੈ୅ͷΫΞουίΞ͓ΑͼσϡΞϧίΞϓϩη οαɺલੈ୅ʹൺ΂ͯ࠷େ2.3ഒͷάϥϑΟοΫεύϑΥʔϚϯεɺ௒ߴ଎ SSDɺͦͯ͠࠷େ4جͷThunderbolt 3ϙʔτΛ౥ࡌ͍ͯ͠·͢ɻ Touch BarʹΑͬͯɺϢʔβ͸ଟ͘ͷΞϓϦέʔγϣϯΛࢦઌͰ؆୯ʹૢ࡞͢ Δ͜ͱ͕ՄೳʹͳΓ·͢ɻTouch Bar͸ɺγεςϜ΍ϝʔϧɺFinderɺΧϨϯ μʔɺNumbersɺGarageBandɺFinal Cut Pro XΛ͸͡ΊɺαʔυύʔςΟ ͷΞϓϦέʔγϣϯͳͲɺ͞·͟·ͳΞϓϦέʔγϣϯʹԠͯ͡ಈ࡞͠·͢ɻ ྫ͑͹ɺSafariͷ࢖༻࣌ʹ͸Touch BarͰλϒ΍͓ؾʹೖΓΛදࣔͰ͖·͢ɻ ·ͨɺϝοηʔδͰ͸ֆจࣈʹ͢͹΍͘ΞΫηεͨ͠ΓɺࣸਅΞϓϦέʔγϣ ϯͰ͸ը૾ฤू΍ϏσΦͷϓϨϏϡʔૢ࡞Λ؆୯ͳํ๏ͰߦͬͨΓͰ͖ΔΑ͏ ʹͳΓ·͢ɻ Ξοϓϧͷྫ ˡλΠτϧ෦ ɹɹԿ͕ग़ͨͷ͔ɺԿ͕৽͍͠ͷ͔Λ୺తʹ·ͱΊͯ੝Δ ˡϦϦʔεͱ͍͏͜ͱΛࣔ͢ ˡংจ ɹɹ୭͕͍ͭͲ͜ͰԿΛൃදͨ͠ͷ͔ʢ8)ʣΛ ɹɹ΋͏গ͠ৄ͘͠ղઆ͢Δɻʮ࠷΋ʯͱ͔ʮ௒ʯͱ͔ ɹɹʮ·ͬͨ͘৽͍͠ʯͱ͔ͷޠ۟ΛೖΕͯ੝Γ·͘Δ ˡղઆ ɹɹͦͷதͰͷಛ௃ΛϐοΫΞοϓͯ͠ɺͲ͏͍ͬͨ͜ͱ͕ ɹɹͰ͖Δͷ͔۩ମతʹղઆͯ͠૝૾͠΍͘͢͢Δɻ
  2. ʮࠓि͸Apple͕ॳΊͯϊʔτϒοΫΛൃച͔ͯ͠Β25प೥ʹͳΓ·͢ɻ͜ͷ ؒɺ֤ੈ୅Ͱֵ৽ੑΛࣔ͠ɺ৽ػೳΛ౤ೖ͖ͯ͠·͕ͨ͠ɺ·ͬͨ͘৽͍͠ੈ ୅ͱͳΔࠓճͷMacBook Pro͸ɺ͜ͷઅ໨ʹ;͞Θ͘͠ɺ͔ͭͯͳ͍࠷େͷ ਐԽΛ਱͍͛ͯ·͢ɻըظతͳ৽͍͠Touch BarΛ͸͡ΊɺTouch IDͷศར ͞ɺ͜Ε·ͰͰ࠷΋ૉ੖Β͍͠MacσΟεϓϨΠɺύϫϑϧͳੑೳɺվྑ͞Ε ͨΦʔσΟΦɺ௒ߴ଎ετϨʔδɺͦͯ͠Thunderbolt 3Λɺ͜Ε·ͰͰ࠷΋

    ബ͍ͯܰ͘ϓϩ࢓༷ͷϊʔτϒοΫʹ౥ࡌͨ͠৽͍͠MacBook Pro͸ɺ͜Ε ·Ͱʹ࡞ΒΕͨͳ͔Ͱ࠷΋ઌਐతͳϊʔτϒοΫͰ͢ʯͱɺAppleͷϫʔϧυ ϫΠυϚʔέςΟϯά୲౰γχΞόΠεϓϨδσϯτɺϑΟϦοϓɾγϥʔ͸ ड़΂͍ͯ·͢ɻ ͜Ε·ͰͰ࠷΋ബ͘࠷΋͍ܰMacBook Pro MacBook͕੾Γ୓͍͖ٕͯͨज़ֵ৽Λϕʔεʹɺ৽͍͠MacBook Pro͸ɺ ·ͬͨ͘৽͍͠ᝑମσβΠϯͱΦʔϧϝλϧͷUnibodyߏ଄Λಛ௕ͱ͢Δ͜ͱ Ͱɺڻ͘΄ͲബܕܰྔͰ͋Γͳ͕Β৴͡ΒΕͳ͍΄Ͳͷڧ౓Λ࣋ͭਫ਼ີͳͭ͘ ΓͷϊʔτϒοΫͱͳ͍ͬͯ·͢ɻް͞Θ͔ͣ14.9 mmͷ13Πϯν MacBook Pro͸ɺલੈ୅ͱൺ΂ͯ17%ബ͘ɺମੵ΋23%খ͘͞ͳ͓ͬͯΓɺ ·ͨॏ͞͸Θ͔ͣ3ϙϯυʢ1.37kgʣͱɺ൒ϙϯυۙ͘΋ܰ͘ͳ͍ͬͯ·͢ɻ ৽͍͠15ΠϯνͷMacBook Pro͸ɺް͞Θ͔ͣ15.5 mmͰɺલੈ୅ͱൺ΂ ͯ14%ബ͘ɺମੵ͸20%খ͘͞ͳ͓ͬͯΓɺॏ͞͸Θ͔ͣ4ϙϯυ ʢ1.83kgʣͱɺ΄΅൒ϙϯυܰ͘ͳ͍ͬͯ·͢ɻ Ξοϓϧͷྫ ˡॏ໾ͷίϝϯτ ɹɹਓ෺ʹޠΒͤΔ͜ͱͰΑΓϝοηʔδੑΛߴΊͯ ɹɹΑΓ੝͍ͬͯΔײ֮ΛߴΊΔ ˡখݟग़͠Λ͚ͭͯৄࡉղઆ ɹɹಛ௃ΛɺϐοΫΞοϓͯ͠Կ͕εΰ͍ͷ͔Λ ɹɹޠΓ·ͬͯ͘੝Δ
  3. AppleͷϊʔτϒοΫͰ࠷΋໌Δ͘ɺ࠷΋ΧϥϑϧͳσΟεϓϨΠ ͜Ε·ͰͰ࠷ߴͷMacσΟεϓϨΠ͸ɺΑΓੜ͖ੜ͖ͱɺ͜Ε·ͰҎ্ʹߴਫ਼ ࡉͰϦΞϧʹը૾Λදݱ͠·͢ɻMacBook ProͷRetinaσΟεϓϨΠ͸ްΈ ͕0.88 mmͱMacBookͱಉ͡Ͱɺً౓͸500 χτͱલੈ୅ͱൺ΂ͯ67%΋ ໌Δ͘ɺίϯτϥετ΋67%ߴ͘ͳ͍ͬͯΔ΄͔ɺ޿৭ҬʹରԠͨ͠ॳΊͯͷ MacͷϊʔτϒοΫ޲͚σΟεϓϨΠͰ΋͋Γ·͢ɻ·ͨɺҰஈͱେ͖͘ͳͬ ͨϐΫηϧ։ޱ཰ɺՄมϦϑϨογϡϨʔτɺͦͯ͠ΑΓύϫʔޮ཰ͷߴ͍

    LEDͳͲͷলిྗٕज़ʹΑΓɺσΟεϓϨΠͷΤωϧΪʔফඅ͸Ҏલͱൺ΂ͯ 30%গͳ͘ͳ͍ͬͯ·͢ɻ ͜Ε·ͰͰ࠷΋ύϫϑϧͳMacBook Pro ύϫϑϧͳϓϩηοαɺ࠷ઌ୺ͷάϥϑΟοΫεɺ௒ߴ଎SSDɺߴ଎ϝϞϦͱ ઌਐͷ೤ΞʔΩςΫνϟ͕ɺܶతʹബ͍ᝑମͷதʹڻ͘΂͖ϓϩϨϕϧͷύϑ ΥʔϚϯεΛ࣮ݱ͍ͯ͠·͢ɻeDRAMΛ౥ࡌͨ͠ୈ6ੈ୅ͷσϡΞϧίΞ Core i5ɺeDRAMΛ౥ࡌͨ͠σϡΞϧίΞCore i7ɺͦͯ͠ΫΞουίΞ Core i7 Intelϓϩηοα͕ɺΤωϧΪʔΛઅ໿͠ͳ͕ΒϓϩϨϕϧͷॲཧೳྗ Λఏڙ͠·͢ɻ৽͍͠15ΠϯνMacBook Pro͸ɺલੈ୅ͱൺ΂ͯ2.3ഒߴੑ ೳΛൃش͢ΔύϫϑϧͳRadeon ProσΟεΫϦʔτάϥϑΟοΫεΛ౥ࡌɺ Ұํ13ΠϯνMacBook Pro͸࠷େ2ഒߴ଎ͷIntel Iris GraphicsΛ౥ࡌ͍ͯ͠ ·͢ɻ·ͨɺ࿈ଓಡΈࠐΈ଎౓͕3GbpsҎ্ͷSSDͱɺσʔλసૹɺॆిͦ͠ ͯ2ഒͷόϯυ෯Λ1ͭͷϙʔτʹ౷߹ͨ͠Thunderbolt 3ΛશϞσϧʹ౥ࡌ͠ ͍ͯ·͢ɻϢʔβ͸5KσΟεϓϨΠϔͷ઀ଓͱMacBook ProϔͷిݯڙڅΛ 1ຊͷέʔϒϧͰߦ͏͜ͱ͕Ͱ͖·͢ɻ Ξοϓϧͷྫ ˡখݟग़͠Λ͚ͭͯৄࡉղઆ ˡখݟग़͠Λ͚ͭͯৄࡉղઆ
  4. ৽͍͠MacBook Pro͸͜ͷଞʹ΋ҎԼͷΑ͏ͳಛ௕͕͋Γ·͢ɻ ɾ֨ஈʹେ͖͘ͳͬͨײѹλοντϥοΫύουɿ13ΠϯνMacBook ProͰ ͸46ˋେܕԽɺ15ΠϯνMacBook ProͰ͸2ഒେܕԽ ɾୈ2ੈ୅ͷόλϑϥΠߏ଄࠾༻ͷΩʔϘʔυʹΑΔɺΑΓ͖ͼ͖ͼͱ൓Ԡ͢ ΔշదͳλΠϐϯά ɾ2ഒͷμΠφϛοΫϨϯδͱվྑ͞Εͨ௿ԻΛಛ௕ͱ͢ΔεϐʔΧʔʹΑ ΔɺΑΓେԻྔ͔ͭຊ෺ʹ͍ۙԻ

    ɾੈքͰ࠷΋ઌਐతͳσεΫτοϓΦϖϨʔςΟϯάγεςϜɺmacOS SierraΛ౥ࡌɿSiriΛ૊ΈࠐΜͰ͍Δ΄͔ɺϢχόʔαϧΫϦοϓϘʔυɺ Apple Payͷ΢ΣϒͰͷར༻ʹ΋ରԠɺ͞Βʹେ੾ͳࢥ͍ग़Λ࠶ൃݟ͠ɺϥΠ ϒϥϦ΍͓ؾʹೖΓͷγϣοτΛϓϩͷΑ͏ʹ੔ཧ͢ΔࣸਅΞϓϦέʔγϣϯ ͱ͍ͬͨ৽ػೳΛ౥ࡌ͍ͯ͠·͢ɻ ʲՁ֨ͱൢചʹ͍ͭͯʳ ɾ13ΠϯνMaBook Proʢ148,800ԁʣ͸ɺ2.0 GHzσϡΞϧίΞIntel Core i5ϓϩηοαʢTurbo Boost࣌͸࠷େ3.1 GHzʣɺ8GBͷϝϞϦͱ 256GBͷϑϥογϡετϨʔδΛ౥ࡌ͠ɺຊ೔ग़ՙ͞Ε·͢ɻ ɾֵ৽తͳTouch BarͱTouch IDΛ౥ࡌͨ͠13ΠϯνMacBook Proʢ178,800ԁ͔Βʣ͸ɺ2.9 GHzσϡΞϧίΞIntel Core i5ϓϩηοα ʢTurbo Boost࣌͸࠷େ3.3 GHzʣɺ8GBͷϝϞϦͱ256GBͷϑϥογϡε τϨʔδΛ౥ࡌ͠ɺ2ʔ3िؒޙʹग़ՙ͞Ε·͢ɻ ɾ15ΠϯνMacBook Proʢ238,800ԁ͔Βʣ͸ɺֵ৽తͳTouch Barͱ Touch IDɺ2.6 GHzΫΞουίΞIntel Core i7ϓϩηοαʢTurbo Boost࣌ ͸࠷େ3.5 GHzʣɺ16GBͷϝϞϦͱ256GBͷϑϥογϡετϨʔδΛ౥ࡌ ͠ɺ2ʔ3िؒޙʹग़ՙ͞Ε·͢ɻ ɾ͜ͷଞͷٕज़࢓༷͓ΑͼɺCTOΦϓγϣϯ͓ΑͼΞΫηαϦʹ͍ͭͯ͸ɺ apple.com/jp/macbookproͰ͝ཡ͍ͩ͘͞ɻ Ξοϓϧͷྫ ˡͦͷଞಛ௃ͷϦετ ɹɹ௕͗͢ΔͱಡΜͰ͘Εͳ͍ͷͰͦͷଞͷ͸·ͱΊΔ ˡՁ֨΍εϖοΫͳͲ ɹɹ਺஋΍֓ཁͳͲ͸ผ్·ͱΊΔͱ໨ཱͭ
  5. ʲ͓໰͍߹Θͤઌʳ ຊ݅ʹؔ͢Δใಓؔ܎ऀ͔Βͷ͓໰͍߹Θͤઌ: Apple ޿ใ෦ TEL:03-****-**** http://www.apple.com/******* http://www.apple.com/******** email: *****@apple.co.jp ʲAppleʹ͍ͭͯʳ

    Apple͸1984೥ʹMacintoshΛొ৔ͤ͞ɺύʔιφϧςΫϊϩδʔʹֵ໋Λ ى͜͠·ͨ͠ɻࠓ೔Apple͸ɺiPhoneɺiPadɺMacɺApple WatchɺApple TVʹΑΓੈքͷΠϊϕʔγϣϯΛݗҾ͍ͯ͠·͢ɻAppleͷ4ͭͷιϑτ΢Σ ΞϓϥοτϑΥʔϜɹ- iOSɺmacOSɺwatchOSɺtvOS - ͸͢΂ͯͷApple ੡඼ͰγʔϜϨεͳମݧΛఏڙ͢Δͱͱ΋ʹɺApp StoreɺApple Musicɺ Apple PayɺiCloudͱ͍ͬͨըظతͳαʔϏεͰਓʑͷՄೳੑΛ֦͍͛ͯ· ͢ɻAppleͷ10ສਓͷࣾһ͸ੈքͰ࠷΋ૉ੖Β͍͠੡඼Λ૑Γग़͢͜ͱɺͦ͠ ͯࣗ෼͕ͨͪੜ·Ε͖ͯͨੈքΛ͞Βʹྑ͍΋ͷͱͯ࣍͠ੈ୅΁࢒͢͜ͱʹᬏ ਐ͍ͯ͠·͢ɻ 2016 Apple Inc. All rights reserved. Apple, the Apple logo, MacBook Pro, Retina, Multi-Touch, Touch Bar, Touch ID, Finder, Numbers, GarageBand, Final Cut Pro, Safari, MacBook, iPhone, iPad, Mac, Apple Pay, macOS and Siri are trademarks of Apple. Other company and product names may be trademarks of their respective owners. iPhone঎ඪ͸ɺΞΠϗϯגࣜձࣾͷϥΠηϯεʹج͖ͮ࢖༻͞Ε͍ͯ·͢ɻ Ξοϓϧͷྫ ˡ໰͍߹Θͤઌ ɹɹ௥ՃͰͷ࿈བྷઌΛ͓ࣔͯ͘͠ɻ͜͜͸੝Εͳ͍ ˡձࣾઆ໌ ɹɹࣗࣾઆ໌͸ೖΕ͓ͯ͘ͱഎܠ͕Θ͔Γ΍͍͢ɻ͜͜΋੝Δ ˡݖརදهͳͲ ɹɹهࣄʹೖΕͯཉ͍͠ݖརදهͳͲ͸໌ه͓ͯ͘͠