This presentation explores the concept of “attack-oriented intellectual property” — an approach that views trademarks and brands not only as legal protections but also as flags that attract collaborators and build communities.
While traditional intellectual property focuses on protecting rights, this talk proposes a different perspective:
intellectual property can also function as a design tool for co-creation.
Using examples such as FabCafe’s global creative community and collaborative regional projects, the presentation introduces a framework where:
Brands function as flags of shared values
Communities gather around those values
Projects emerge from collaboration
Relationships and experiences accumulate as intangible assets
This perspective connects intellectual property with brand communities, regional development, and urban innovation.
Speaker: Kazuto Kojima (HAMO)
Producer / Artist, Loftwork Inc.
Director of FabCafe Osaka
Topics:
・Attack-oriented intellectual property
・Co-creation branding
・Brand communities
・Regional innovation
・Intangible assets
・FabCafe global network
https://note.com/harmonism/n/n6425ad01c2b5?sub_rt=share_pb
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