Marketing is not a four letter word

Transcript

1. Marketing is not a four letter word
2. even though you say it like one.
3. @kcshearon
4. /tell me a story
5. Just a kid with a dream about stars
6. I belong on a rocket ship!
7. I am on a rocket ship!
8. You aren’t technical enough to understand this.
9. “coping”
10. meanwhile, out in the real world...
11. Can I talk to someone more technical?
13. “I’m so tired of people thinking i work in marketing!”
14. #ilooklikeanengineer
15. Glasses Tattoo Kombucha Dead Plant
16. I feel so alone.
17. i quit!!
18. “...Engineering and Marketing have never seen eye-to-eye. It’s a real feel-it-in-your-bones- pass-it-down-to-your-children blood feud. Which, I never really understood, as they are literally trying to tell people about our hard work.” - duretti hirpa
19. “We need to start feeling empathy for these teams and treating their work as valid — as valid as engineering work.” - duretti hirpa
20. i matter.
21. but this is still hard!
22. engineering marketing
23. use this product!!!! sign up nowWWW!
25. marketing marketing Engineering
27. Hey there, fellow marketers
28. you matter.
29. Uniques happiness Conversion churn engagement Expansion
30. Uniques happiness Conversion churn engagement Expansion
31. And now to counter some popular myths
32. #1: “If you want respect, be technical!”
33. Be contextually technical
34. #2: “Be sure to do internal marketing!”
35. Show people you’re in it with them
37. work in the open
39. Hey there, Engineers
40. You don’t have to go at this alone.
41. Engineering work marketing or whatever
42. Engineering work user research, market research, Launch Prep, and more!
43. Hey there, people who care about diversity
44. safety. respect. inclusion. value. For all.
45. slide images from explodingdog.com Thank you. <3