$30 off During Our Annual Pro Sale. View Details »

Marketing to Developers

Avatar for Kelly Shearon Kelly Shearon
October 15, 2014
Technology
1
230

Marketing to Developers

Slides from my talk at the Binpress meet-up in SF

Avatar for Kelly Shearon

Kelly Shearon

October 15, 2014
Tweet

More Decks by Kelly Shearon

See All by Kelly Shearon
Marketing is not a four letter word
Avatar for Kelly Shearon kcshearon
0
250
Evangelism and other words that bug me
Avatar for Kelly Shearon kcshearon
0
80

Other Decks in Technology

See All in Technology
Data Hubグループ 紹介資料
Avatar for Sansan, Inc. sansan33
PRO
0
2.3k
Noを伝える技術2025: 爆速合意形成のためのNICOフレームワーク速習 #pmconf2025
Avatar for Aki / @LoveIdahoBurger aki_iinuma
2
1.5k
.NET 10 のパフォーマンス改善
Avatar for neno nenonaninu
2
4.8k
Bill One 開発エンジニア 紹介資料
Avatar for Sansan, Inc. sansan33
PRO
4
16k
技術以外の世界に『越境』しエンジニアとして進化を遂げる 〜Kotlinへの愛とDevHRとしての挑戦を添えて〜
Avatar for subroh_0508 subroh0508
1
240
なぜフロントエンド技術を追うのか？なぜカンファレンスに参加するのか？
Avatar for sakito sakito
9
2k
生成AI時代の自動E2Eテスト運用とPlaywright実践知_引持力哉
Avatar for LegalOn Technologies, Inc legalontechnologies
PRO
0
160
Uncertainty in the LLM era - Science, more than scale
Avatar for Gael Varoquaux gaelvaroquaux
0
620
生成AI・AIエージェント時代、データサイエンティストは何をする人なのか？そして、今学生であるあなたは何を学ぶべきか？
Avatar for kuri8ive kuri8ive
2
1.9k
【AWS re:Invent 2025速報】AIビルダー向けアップデートをまとめて解説！
Avatar for みのるん minorun365
1
240
pmconf2025 - 他社事例を"自社仕様化"する技術_iRAFT法
Avatar for yamachi｜@yamapiya_ daichi_yamashita
0
610
AI/MLのマルチテナント基盤を支えるコンテナ技術
Avatar for Preferred Networks pfn
PRO
5
760

Featured

See All Featured
Distributed Sagas: A Protocol for Coordinating Microservices
Avatar for Caitie McCaffrey caitiem20
333
22k
The Success of Rails: Ensuring Growth for the Next 100 Years
Avatar for Eileen M. Uchitelle eileencodes
46
7.8k
RailsConf & Balkan Ruby 2019: The Past, Present, and Future of Rails at GitHub
Avatar for Eileen M. Uchitelle eileencodes
140
34k
What’s in a name? Adding method to the madness
Avatar for Product Marketing Alliance productmarketing
PRO
24
3.8k
How to train your dragon (web standard)
Avatar for Monica Dinculescu notwaldorf
97
6.4k
RailsConf 2023
Avatar for Aaron Patterson tenderlove
30
1.3k
Embracing the Ebb and Flow
Avatar for Simon Collison colly
88
4.9k
Fireside Chat
Avatar for paigeccino paigeccino
41
3.7k
Docker and Python
Avatar for Tania Allard trallard
46
3.7k
For a Future-Friendly Web
Avatar for Brad Frost brad_frost
180
10k
XXLCSS - How to scale CSS and keep your sanity
Avatar for Zaharenia Atzitzikaki sugarenia
249
1.3M
YesSQL, Process and Tooling at Scale
Avatar for Rocio Delgado rocio
174
15k

Transcript

  1. everyone hates your marketing. why don’t you?

  2. @kcshearon

  3. product marketing at Github

  4. /spacecat me

  5. /knope me

  6. /fuck everything

  7. 3 things i think about a lot.

  8. Products help people tell their story. 1

  9. everything you Do communicates. 2

  10. difference & relevance both matter. 3

  11. so what’s product marketing then?

  12. Product is your best marketing.

  13. Product marketing is about amplifying the experience people will have

    with your product.

  14. Product marketing is about helping people understand why your product

    matters to them.

  15. product marketing

  16. None

  17. marketing marketing product

  18. None

  19. ZOMG! developers!

  20. some first principles.

  21. markets are conversations. 1

  22. None

  23. empathy is required.

  24. don’t sell. inspire. 2

  25. None

  26. be classy.

  27. Have a personality. 3

  28. None

  29. Be Human.

  30. build relationships & movements. 4

  31. None

  32. let people be part of it.

  33. None