Upgrade to Pro — share decks privately, control downloads, hide ads and more …
Sign up for free

Marketing to Developers

Sponsored · SiteGround - Reliable hosting with speed, security, and support you can count on. →
Avatar for Kelly Shearon Kelly Shearon
October 15, 2014
Technology
260
1

Marketing to Developers

Slides from my talk at the Binpress meet-up in SF

Avatar for Kelly Shearon

Kelly Shearon

October 15, 2014

More Decks by Kelly Shearon

See All by Kelly Shearon
Marketing is not a four letter word
Avatar for Kelly Shearon kcshearon
0
280
Evangelism and other words that bug me
Avatar for Kelly Shearon kcshearon
0
110

Other Decks in Technology

See All in Technology
Content Mapper APIの応用例～CSS Modules、言語ファイル～
Avatar for uhyo uhyo
2
620
公共分野での生成AI活用
Avatar for Toru_Kubota toru_kubota
1
290
コードレビューをなくして見えたもの
Avatar for henteko henteko
0
140
AIがGISを代替する日：〜すべてをAIが創る時代に、私たちがFOSS4Gに関わる意味〜
Avatar for Yuji Kobayashi lehupa
1
210
In-Context Learning再入門。ICLの勾配降下的解釈の研究動向を追ってみる。
Avatar for Fukushima Daisuke dai08srhg
1
720
Sinatra on PicoRuby
ローカルでセルフホスト
Avatar for bash0C7 bash0c7
0
110
AI時代に求められる優秀なTechLeadの振る舞い
Avatar for pospome pospome
11
15k
FinOpsを導入してマルチプロダクトのコスト最適化を実現する
Avatar for KNOWLEDGE WORK / 株式会社ナレッジワーク kworkdev
PRO
0
140
少ない人手 限られた予算 それでも守る 消せない・見つける・戻れる オールハザード型BCP on AWS / 20261107 Mitsutoshi Matsuo
Avatar for SHIFT EVOLVE shift_evolve
PRO
0
250
TSKaigi Sendai 2026 - tsgo時代のTypeScript Playgroundはどう動くか
Avatar for teamLab teamlab
PRO
0
110
Technical Project Manager の役割とやりがい、少しだけ AI
Avatar for Ryo Yoshii yoshiiryo1
0
600
超⼩型・多⾔語検索モデル Bekko Embedding
Avatar for Yuichi Tateno hotchpotch
1
120

Featured

See All Featured
Taking LLMs out of the black box: A practical guide to human-in-the-loop distillation
Avatar for Ines Montani inesmontani
PRO
3
2.5k
Building Flexible Design Systems
Avatar for Yesenia Perez-Cruz yeseniaperezcruz
330
41k
Agile that works and the tools we love
Avatar for Rasmus Luckow-Nielsen rasmusluckow
331
22k
What's in a price? How to price your products and services
Avatar for Michael Herold michaelherold
247
13k
WCS-LA-2024
Avatar for Leonardo Collado-Torres lcolladotor
0
980
A Guide to Academic Writing Using Generative AI - A Workshop
Avatar for Kenji Saito ks91
PRO
1
560
Save Time (by Creating Custom Rails Generators)
Avatar for Garrett Dimon garrettdimon
PRO
33
5.7k
SERP Conf. Vienna - Web Accessibility: Optimizing for Inclusivity and SEO
Avatar for Sara Fernández Carmona sarafernandez
2
1.6k
Designing for Timeless Needs
Avatar for Cassini Nazir cassininazir
1
550
Design and Strategy: How to Deal with People Who Don’t "Get" Design
Avatar for Morgane Peng morganepeng
133
20k
How STYLIGHT went responsive
Avatar for nonsquared nonsquared
100
6.4k
Marketing Yourself as an Engineer | Alaka | Gurzu
Avatar for Gurzu gurzu
0
360

Transcript

  1. everyone hates your marketing. why don’t you?

  2. @kcshearon

  3. product marketing at Github

  4. /spacecat me

  5. /knope me

  6. /fuck everything

  7. 3 things i think about a lot.

  8. Products help people tell their story. 1

  9. everything you Do communicates. 2

  10. difference & relevance both matter. 3

  11. so what’s product marketing then?

  12. Product is your best marketing.

  13. Product marketing is about amplifying the experience people will have

    with your product.

  14. Product marketing is about helping people understand why your product

    matters to them.

  15. product marketing

  16. None

  17. marketing marketing product

  18. None

  19. ZOMG! developers!

  20. some first principles.

  21. markets are conversations. 1

  22. None

  23. empathy is required.

  24. don’t sell. inspire. 2

  25. None

  26. be classy.

  27. Have a personality. 3

  28. None

  29. Be Human.

  30. build relationships & movements. 4

  31. None

  32. let people be part of it.

  33. None