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Marketing to Developers
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Kelly Shearon
October 15, 2014
Technology
1
230
Marketing to Developers
Slides from my talk at the Binpress meet-up in SF
Kelly Shearon
October 15, 2014
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Transcript
everyone hates your marketing. why don’t you?
@kcshearon
product marketing at Github
/spacecat me
/knope me
/fuck everything
3 things i think about a lot.
Products help people tell their story. 1
everything you Do communicates. 2
difference & relevance both matter. 3
so what’s product marketing then?
Product is your best marketing.
Product marketing is about amplifying the experience people will have
with your product.
Product marketing is about helping people understand why your product
matters to them.
product marketing
None
marketing marketing product
None
ZOMG! developers!
some first principles.
markets are conversations. 1
None
empathy is required.
don’t sell. inspire. 2
None
be classy.
Have a personality. 3
None
Be Human.
build relationships & movements. 4
None
let people be part of it.
None