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Marketing to Developers

Marketing to Developers

Slides from my talk at the Binpress meet-up in SF

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Kelly Shearon

October 15, 2014
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Transcript

  1. everyone hates your marketing. why don’t you?

  2. @kcshearon

  3. product marketing at Github

  4. /spacecat me

  5. /knope me

  6. /fuck everything

  7. 3 things i think about a lot.

  8. Products help people tell their story. 1

  9. everything you Do communicates. 2

  10. difference & relevance both matter. 3

  11. so what’s product marketing then?

  12. Product is your best marketing.

  13. Product marketing is about amplifying the experience people will have

    with your product.
  14. Product marketing is about helping people understand why your product

    matters to them.
  15. product marketing

  16. None
  17. marketing marketing product

  18. None
  19. ZOMG! developers!

  20. some first principles.

  21. markets are conversations. 1

  22. None
  23. empathy is required.

  24. don’t sell. inspire. 2

  25. None
  26. be classy.

  27. Have a personality. 3

  28. None
  29. Be Human.

  30. build relationships & movements. 4

  31. None
  32. let people be part of it.

  33. None