Marketing to Developers

Slides from my talk at the Binpress meet-up in SF

Transcript

1. everyone hates your marketing. why don’t you?
2. @kcshearon
3. product marketing at Github
4. /spacecat me
5. /knope me
6. /fuck everything
7. 3 things i think about a lot.
8. Products help people tell their story. 1
9. everything you Do communicates. 2
10. difference & relevance both matter. 3
11. so what’s product marketing then?
12. Product is your best marketing.
13. Product marketing is about amplifying the experience people will have with your product.
14. Product marketing is about helping people understand why your product matters to them.
15. product marketing
17. marketing marketing product
19. ZOMG! developers!
20. some first principles.
21. markets are conversations. 1
23. empathy is required.
24. don’t sell. inspire. 2
26. be classy.
27. Have a personality. 3
29. Be Human.
30. build relationships & movements. 4
32. let people be part of it.