Landscape Analysis

Transcript

1. POV A young couple needs a way to appreciate each other's efforts to improve irritating behaviors because they often go unnoticed creating disappointment and stress d. compress 2013 | Hsiaolin, Attila, Kamakshi
2. Stress Model Events Person A Person B A recognizes an irritant and confronts B Irritated Offended/Denial B tries to improve himself/herself Neutral/Ignorant Expecting Recognition B stops trying to improve Irritated Defeated
3. Primary related products and services Couple(Pair)/Between/Avocado/Cupple MMS; archive memorable moments; to-do list; anniversaries reminder TheIceBreak/Tokii Q&A+ rating share emotions Mind Over Marriage curriculum with preventive steps StickK commitment contracts; 4 steps: goal, stakes, referee, and support.
4. Trends in Existing Technology Most services for couples focus on the bright side of the relationship The few that allow couples to address problems provide no incentive for improvement/resolution Services that are focused on goal achievement do not provide collaborative or joint rewards
5. Opportunities We believe that there is an opportunity to strengthen people's relationships by facilitating the recognition and rewarding of each other's efforts to improve themselves. Questions to Consider Is it possible to create a sustainable behaviour change through short term rewards? How can we make the confrontational process of conflict resolution less stressful?