Mastering_Thought_Leadership_in_business_marketing.pdf

Transcript

1. Mastering thought leadership in business marketing Kineta Kelsall SCHOOL OF SOCIAL @kineets Speakerdeck.com/username
2. ALLODOXAPHOBIA
3. The fear of other people’s opinions - is a genuine phobia, albeit more on the extreme end. ALLODOXAPHOBIA Isn’t this interesting that it’s a genuine phobia? I’m sure we’ve all been crippled by the fear of other people’s opinion
4. We can never fully control others’ perceptions of ourselves, but personal branding can help bridge the gap between how we see ourselves and how the world sees us.
5. And I don’t think this helps... Introducing Jo, the LinkedIn sensation! By 5 am, they've solved six Rubik's Cubes, binge-watched Mastermind, and casually ran a marathon—in jeans and flip-flops whilst simultaneously sending a newsletter
6. How does this make you feel?
7. So today I want to reframe the term "thought leader." It’s intimidating and I think… puts people off. I prefer: "thought starter" or a "thought provoker" Thought Leader Thought Starter Thought Provoker
8. What makes a runner a runner?
9. What makes a ‘good’ runner?
10. So, where do you start? You just start!
11. Breaking through the barrier of self-doubt: "Am I interesting enough?" Embrace the reality: Not everyone will find you fascinating—and that's perfectly okay.
12. Be endlessly curious…
13. Be interested not interesting…
14. Crafting your identity as a thought leader
16. 16 Collaboration Don’t just broadcast, engage with others (send clients interesting stuff, commenting on other people sharing their thoughts) Build a network around you 1
17. 17 This presentation could take various forms: • A podcast episode • A blog post owned or earned • A comment on someone else's post • A conversation input on Reditt • A presentation that I send to a client Repurpose 1 2 Collaboration
18. 18 Your content should reflect your expertise and interests - you’re not being assessed by the AQA! Simplicity 1 2 3 Repurpose Collaboration
19. 19 Adapt to algorithms 1 2 3 4 Simplicity Repurpose Collaboration Adaptable
20. 20 1 2 3 4 5 Comfortable with uncomfortable Simplicity Repurpose Collaboration Adaptable
21. 21 1 2 3 4 5 Comfortable with uncomfortable Simplicity Repurpose Collaboration Adaptable 6 Consistency is key
22. Thought Leadership in practice
23. Takes on diverse forms Educational Wise Spectrum of experiences opinion Young Educational
24. Interested in your topic + Visible Enthusiasm = Engaging Content
25. Kineta Kelsall kineta@schoolofsocial.org.uk 07860374949