Bud Light Platinum | Feed.fm Case Study

Transcript

2. CHALLENGES Frustrations with licensing multiple songs and artists in the Electronic Dance Music (EDM) genre. Looking for effective use of social media (Facebook/Twitter/Tumblr) to engage consumers more deeply than “likes” or “re-tweets”. Increase session times and retention around static content created by Bud Light Platinum Marketing team.
3. The NEW REALITY: CONTENT MARKETING & SOCIAL MEDIA “More time on-site means more engagement, which indicates a greater likelihood to purchase, sign up and share the content.” ”The longer that first session is, the more likely the user is to be happy and refer us to friends — it’s a great predictor of how things are going” SOURCE: “Why ‘Time Spent’ Is One of Marketing’s Favorite Metrics”, Mashable, Dec 2013
4. RESULTS Feed.fm worked with Bud Light Platinum to create a branded Bud Light Platinum radio experience, featuring over 200 of the most popular EDM tracks. Facebook Posts (3): over 800 organic likes generated Average session time (no music): 6 seconds Average session time (with music): 4:22 mins Mobile visits/total visits: 89% Tracks streamed: 1,707 Total aggregate mins streamed: 8,729 % of return visits: 18% Most liked track: Daft Punk - “Get Lucky”