Feed.fm Retail Overview

Transcript

1. Music Powered Commerce
2. Feed.fm is a new way to engage, retain and monetize your mobile customers. Our in-house music experts curate custom stations for your audience, interspersed with promotions and calls- to-action for your brand, which work together to drive increased engagement and revenue. What is Feed.fm?
3. *Fiksu Index, March 2015 CPLU = open app 3x or more Custom in app music solutions leverage your brand to drive engagement and loyalty. In today’s commerce landscape, companies are competing not only for share of wallet, but for share of home screen. All verticals are seeing acquisition costs skyrocket: iOS Cost Per Loyal User = $3.09 (+113% YoY)* Feed.fm has a simple, turnkey solution to help you differentiate and drive greater engagement, which leads to higher LTV. Our testing shows over 2X return visit rates and over 3x session time increases when users engage with radio in app. We offer an elegant solution to help you innovate, improve KPIs, and stay true to your brand. Your branded player with stations developed for your unique audience
4. How it Works CURATE We build contextually relevant stations for your audience from our catalogue of millions of songs. We can recreate your in- store music experience or build stations from scratch. ENGAGE Your users stay in your app as they listen to popular music, rather than moving off to a 3rd party site. In app radio drives longer sessions times and more in app purchases. MONETIZE Rich audio ads offer multiple ways to engage your users with in house promotions or targeted calls to action. ANALYZE You get user insights, analytics aligned with your KPIs and playlist optimization. 1. 2. 3. 4.
5. Audio Ad Platform The power of audio and in-player creative. We know that audio + visual cues enhance click throughs by 10-50%. Just by adding voice to in-player banners, our partners have seen massive improvements in activity measurements like CTR. And, our audio ad platform is built into the player, so there is no extra work for you. Technology We can frequency cap your messaging and target by geo and day part so your message reaches the right customer at the right time. Optimizations to your stations are driven by user behavior, with an added human curation element. Creative Our creative studio works with you to translate your objectives into engaging audio ads that sync with in-player visual ads. Account Management Dedicated account managers are your single point of contact for implementation and optimization.
6. Consumers love listening here They love listening HERE . • 70% of retailers agreed that in-store music increases their sales • 79% of consumers say that music encourages them to stay in stores longer • The right type of music can influence shoppers to spend more money
7. Take that curated radio HERE
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10. Case Study: American Eagle Outfitters AEO came to us with a very clear objective - drive additional value for their mobile consumer and find ways to keep them engaged and purchasing. Feed.fm built custom radio stations for AEO’s core brands: American Eagle and Aerie and customized the experience for both iOS and Android. Feed.fm is a great partner and a key piece in our efforts to grow engagement and retention. Music is a huge part of our brand, both in stores and in our music festival sponsorships, and we're excited to bring it to our app. Feed.fm provides a simple, turnkey solution but they go beyond that. The team worked with us to create a radio player that felt native to our app. - Jeremy Xavier, Head of Mobile, American Eagle Outfitters
11. Who we are We’re obsessed with understanding the impact of music on business and finding new ways to connect people to the music they love. Feed Media was founded by the team that created Blip.fm, and includes Chairman Mika Salmi, former President of MTV along with advisors from executive positions at EA, Billboard, ClearChannel, Disney Interactive, RealNetworks, Netflix, SESAC, Twitch.tv/Justin.tv, ngmoco/DeNA, and GameStop Digital Ventures. We are headquartered in San Francisco. Jeff Yasuda, CEO Eric Lambrecht, CTO Lauren Pufpaf, CMO Mike Salmi, Executive Chairman
12. jeff@feed.fm LET’S CONNECT: Jeff Yasuda CEO, Feed.fm