Feed.fm and Mobile Radio for Retail

Transcript

2. What Is Feed.fm? We provide a legal way for our customers to stream indie & major label music on their apps, games, and websites in order to increase consumer engagement, retention, and revenues. Your Website App Music Engagement Retention Revenues + =
3. Everyone Wants More Engagement “More time on-site means more engagement, which indicates a greater likelihood to purchase, sign up and share the content.” Source: “Why ‘Times Spent’ Is One of Marketing’s Favorite Metrics”, Mashable, Dec 2013. More Music More Engagement More Revenues = =
4. Our Customers Are Seeing... · 433% average increase in session time · 88% average increase in retention
5. Bring Music Consumers To Your Brand CONSUMER UTILITY + BRAND AWARENESS = INCREASED SALES Music is the most consumed media on mobile phones. By adding radio to retail apps, app downloads are driven by consumer utility. Our own data shows revenue lifts up to 21% in an A/B test environment.
6. Increase App Session Length With Natively Embedded Music 0 5 10 15 20 25 30 Music Health & Fitness Social Networking Travel Entertainment Sports Games News App Launches Per Month 0 5 10 15 20 25 Music Health & Fitness Social Networking Travel Entertainment Sports Games News FEED.FM Session Length (Minutes)
7. Retailers Are Already Incorporating Music
8. "We are looking for innovation to help drive app download and retention. Radio makes a lot of sense." Masahito Okuma Head of Digital/Research and Development Uniqlo
9. MUSIC HAS PROVEN TO WORK HERE
10. We Can Make It Work Here
11. How It Works Upload and legally stream any purchased music from your personal music library. Search through our deep catalogue of expertly curated stations, preview before picking. 1. Choose Music 2. Install Player 3. Track Performance 
12. Add Music And Make More Money “When the music we hear is enjoyable… the more likely we are to remain in a store, explore our surroundings, and find something we want to buy.” Source: : Forbes citing a study in the Journal of Business Research “If the restaurant plays classical music, it may be putting you in the mood to buy the more expensive bottle of wine.” Source: : LA Times citing conducted by the University of Leicester, Scotland “Pop music on the radio make people feel so good that they are more likely to spend.” Source: : The Economist citing a study by the University of London commissioned by EBay Journal of BUSINESS Research