Mobile Festival Radio

Transcript

2. What Is Feed.fm? We provide a legal way for our customers to stream indie & major label music on their apps, games, and websites in order to increase consumer engagement, retention, and revenues. Your Website App Music Engagement Retention Revenues + =
3. Everyone Wants More Engagement “More time on-site means more engagement, which indicates a greater likelihood to purchase, sign up and share the content.” Source: “Why ‘Times Spent’ Is One of Marketing’s Favorite Metrics”, Mashable, Dec 2013. More Music More Engagement More Revenues = =
4. Our Customers Are Seeing... · 433% average increase in session time · 88% average increase in retention M E D I A
5. Meet Your App Demands With Feed.fm 1. Increase engagement 2. Increase ticket sales 3. Increase sponsorship opportunities 4. Increase app downloads 5. Increase app use after festival
6. Increase Engagement 0 5 10 15 20 25 30 Music Health & Fitness Social Networking Travel Entertainment Sports Games News App Launches Per Month 0 5 10 15 20 25 Music Health & Fitness Social Networking Travel Entertainment Sports Games News FEED.FM Session Length (Minutes)
7. Increase Ticket Sales James Blake - Overgrown Retrograde 0:58 -2:37 COACHELLA RADIO James Blake is one of the many artists performing at Coachella in April. Don’t miss out! Get your tickets now! BUY TICKETS NOT NOW Remind fans to buy tickets when they’re in the mood, listening to the artists who have been added to the line-up.
8. Increase Sponsorship Opportunities In-app radio players offer a perfect opportunity for your sponsors to pay money for what they want — to reach your audience. Carrier 12:34 AM 100% PRESENTED BY EDC RADIO Strobe Deadmau5 For Lack Of A Better Name
9. Increase App Downloads By highlighting radio features in app store listings, you are demonstrating consumer utility that will drive downloads to the app.
10. Increase App Use After Festival THANK YOU! THANKS FOR JOINING US AT Relive the EXPERIENCE BY LISTENING TO BONNAROO RADIO, FEATURING YOUR FAVORITE ARTISTS FROM THE LINE-UP LISTEN NOW Encourage festivalgoers to continue using app by offering radio playlists featuring the music acts that are still fresh in their memories from seeing them at the festival.
11. Festivals Are Already Incorporating Radio Way Out West Festival Powered by Spotify Pitchfork Music Festival Powered by Beats Music
12. Native In-App Radio Benefits Using Feed.fm’s natively embedded radio allows users to listen to free radio within the festival app without requiring them to sign into another streaming service or leaving the festival app. Embedded in app Free without membership Available in the U.S. Analytics Brandable player
13. Access To Player Data In the Feed.fm dashboard, you will be able to see analytics on every user interaction contained in the radio player.
14. How It Works Upload and legally stream any purchased music from your personal music library. Search through our deep catalogue of expertly curated stations, preview before picking. 1. Choose Music 2. Install Player 3. Track Performance 
15. Case Study: Lock’n Radio App Lockn’ Festival, in partnership with Crowdtorch and Starr Hill Brewery, identified that their festival app was getting minimal session time, open rates, and churn. Crowdtorch and Feed.fm identified mobile radio as a solution to their problem. Feed.fm is working with the Lockn’ Festival via Crowdtorch to address the following challenges: · Playlist curation of artists appearing at Lockn’ · Turnkey licensing of popular music content · Full dashboard data around user consumption within the app & while radio is implemented · Increase session times and retention around native radio created by the Lockn’ Festival “We’ve seen how successful Feed.fm’s service can be for us, in terms of helping us connect with our customers and build brand loyalty. Adding ‘Star Hill Radio’ to the Lockn’ Festival app is great for concertgoers, but it’s also great for us.” -Duke Fox, Vice President of Sales, Starr Hill without music: 1:41  with music: 20:06 
16. Feed Media Team Mika Salmi Executive Chairman President MTV Networks/Viacom CEO and Founder Atom Films (sold to Viacom) Jeff Yasuda CEO (Founder) CEO and Founder Blip.fm Redwood Ventures Lehman Brothers Arthur Andersen Little Kids Rock Eric Lambrecht CTO (Founder) SVG Technology Founder GUBA Co-founder ShareYourWorld Kevin King Director of Business Development MusicHype Blip.fm Rooftop Comedy Digital Music Group Sony BMG