Feed.fm for Festivals

Transcript

1. F E E D . F M P O W E R E D F E S T I VA L R A D I O
2. Engagement Retention Revenues What is Feed.fm?
3. “More time on-site means more engagement, which indicates a greater likelihood to purchase, sign up and share the content.” More Music FEED MEDIA More Engagement More Revenue $$$ Source: “Why ‘Times Spent’ Is One of Marketing’s Favorite Metrics”, Mashable, Dec 2013. = = Everyone Wants More Engagement
4. How it Works image ... And it takes just 3 minutes to install with fewer than 3 lines of code 1. CHOOSE MUSIC 2. INSTALL PLAYER 3. TRACK PERFORMANCE
5. 2 0 1 4 S n o w G l o b e M u s i c F e s t i v a l Case Study
6. Bud Light Objectives Feed.fm worked with app developer FOMO Media to integrate radio into the festival app in order to drive engagement with fans before, during, and after the festival. Key Goals: • Increase app sessions through push notifications • Increase session times through radio • Collect data on consumer demographics, artist preferences, and listening habits • Create a festival “experience,” even if the fan isn’t at the event • Use music as a way to increase app downloads • Reach more consumers with festival sponsorships and artist partnerships
7. Bud Light branded Snowglobe Radio channel Feed.fm Radio was integrated into the festival app, accompanied by social media and push message support. We worked directly with SnowGlobe performers to compile tracks and record sound bites at the festival. "Hey, this is Le Youth and you're listening to SnowGlobe Radio.” “And we're back! This is The Floozies and you're listening to SnowGlobe Radio.” "We are LEX and you’re listening to SnowGlobe Radio.”
8. Increased session times + Increased downloads Compelling listening experience There were over 24,000 minutes of listening time within a two week period. Increase app Sessions An average of 39.6 sessions generated per fan Increase Session Times Average app session times increased 13X to nearly 10 minutes when fans listened to radio Likes/Dislikes of performing artists Tracked listening habits and music preferences Increase app downloads Average daily app downloads increased 10x when radio was announced. Year-round Engagement 7% of total listening took place after the festival was over… and still going Objectives Results ✓ ✓ ✓ ✓ ✓ ✓
9. Client Commentary “Feed.fm helps increase the relevancy and increase brand impressions within the festival apps Anheuser-Busch powers and sponsors. By adding this cost-effective functionality, session times increase and the brand builds credibility by offering festival-goers the opportunity to sample artists before they see them on stage. With Feed.fm our brands become a more relevant part of the festival experience, engaging with fans before, during, and after the event….” - Michael Raspatello, Digital Innovation, Anheuser-Busch
10. Case Study
11. Starr Hill Objectives Feed.fm worked with app developer Crowdtorch to integrate radio into the festival app in order to drive engagement with fans before, during, and after the festival. Key Goals: • Increase session times through radio • Collect data on consumer demographics, artist preferences, and listening habits • Create a festival “experience,” even if the fan isn’t at the event • Use music as a way to increase app downloads • Reach more consumers with festival sponsorships and artist partnerships
12. Starr Hill branded Lockn Radio channel Feed.fm Radio was integrated into the festival app, accompanied by social media and push message support. We worked directly with Lockn performers to compile tracks.
13. Lockn’ Festival Radio Results/Takeaways 11.94X ↑ in session times with music average session time increased from 1:41 to 20:06 average session time increased to >20 minutes Tracks Streamed: 45,575
14. Client Commentary “We’ve seen how successful Feed.fm’s service can be for us, in terms of helping us connect with our customers and build brand loyalty. Adding ‘Starr Hill Radio’ to the Lockn’ Festival app is great for concertgoers, but it’s also great for us. –Duke Fox, Vice President of Sales, Starr Hill
15. Powering Festival Apps Across the Country From Rock to Country, music festivals are driving increased downloads and higher engagement with Feed.fm radio.
16. San Francisco, CA jeff@feed.fm feed.fm (415) 225 - 2704