Khoi Vinh May 2, 2019 Understanding the Design Process through Avengers: Endgame This is a talk I gave to the team of audio producers at Gimlet Creative to help them better understand how designers work. Where relevant, supplemental narrative from my talk track appears at the bottom right corner of the slide. NOTE
SECTION NAME Mon Apr 22 From: Rachel To: Khoi Would you be interested/able to give the Gimlet Creative team an hour of your time to help us get a little smarter about design?
1. Did he define the problem? 2. Did he imagine the possibilities? 3. Did he test a hypothesis? 4. Did he repeat? So Thanos doesn’t get a passing grade here. But…
Ways designers research. • Make a researcher do it This is the best way to do it, because researchers are unbiased and much more effective. But if this is not an option…
Ways designers research. • Make a researcher do it • Run a survey • Ask users to keep a log • Examine data • Observe firsthand • Assume the role of the user
Ways designers research. • Make a researcher do it • Run a survey • Ask users to keep a log • Examine data • Observe firsthand • Assume the role of the user This is an important research method but it comes with a caveat…
2. Imagine the possibilities. This is the “creative” part, where designers create mockups to express what the solution might be, (usually) through visual means
Creative processes are a balance between time, quality and resources. Fast Good Cheap The old cliché that says you can only ever have two of these three is mostly true
Problem Statement Resource production is insufficient for the current population If your creative process is optimized for possibilities, you might consider…
“I design how it looks” Comps and Mockups Prototypes and Multidimensions Single-user Collaborative “We design how it works” Design is no longer a solo endeavor, if it ever was
And a static mockup is even better, but it still can’t show you the intended interactivity in the design Design by Howard Pinsky • @pinsky. • letsxd.com