1.5 years as an indie iOS developer

Transcript

1. Mate Kovacs 1.5 years in the App Store as an indie
2. 1.5 years in numbers ❖ 19 apps ❖ 360 000 downloads ❖ 6 M impressions ❖ Tons of updates
3. Who am I? ❖ Máté Kovács from Eger/Budapest living in Barcelona ❖ iOS development: ❖ BME ❖ Internship ❖ Supercharge ❖ Freelancer ❖ Indie developer
4. Freedom/Risk
5. How did I become an indie? ❖ Previous ideas - One-Handed keyboard when iPhone 6 came out in 2014: ❖ Saved 1 year of spendings ❖ Started working on my apps in February 2017 ❖ First app: English grammar checker ❖ Made enough to don’t lose money first in July 2017
6. How to ship your first app? ❖ The 4 page guide to become an indie developer and make millions in the App Store
7. 1. How to get ideas? ❖ Do not try to reinvent the wheel ❖ Think about stuff that you use all the time - connected to hobbies or work ❖ Check the competition in the App Store
8. 2. Choose a pricing model ❖ Paid ❖ Works well with search ads ❖ Free with in app purchases ❖ Easier to get downloads ❖ One more conversion point compared to paid ❖ Subscriptions ❖ Predictable revenue stream ❖ Lowest conversion
9. 3. Building the app ❖ I’m sure everybody knows this part
10. The 3 metrics that actually matters ❖ Number of impressions ❖ Conversion rate from impressions to downloads ❖ Conversion rate from downloads to paid
11. 4. After you built the app ❖ Focus only on things that potentially increases the 3 main metrics ❖ Example Infinite Stories 3.0
12. Example ❖ Remote app for presentations ❖ Force touch to go to the next slide and haptic feedback about success
13. Competitors
14. Pricing ❖ Competitors are all freemium ❖ App is used a lot of times, considering suscriptions ❖ Would not offer that much to justify a suscription ❖ One time iap
15. Things I learned ❖ ASO ❖ Communicating as a solo developer not as a company ❖ Small steps leads to big results
16. The importance of ASO ❖ App Store Search Optimalization ❖ Keywords (100 characters), name, subtitle, description ❖ Video Resizer -> Video Resizer for IGTV
17. Communication ❖ I made this app, not we made this app ❖ Send me a message, not send us a message ❖ More personal ❖ Feedback goes to my personal inbox
18. Keep iterating ❖ Do not forget to improve every day but check the big picture
19. Do you want to be an indie? ❖ Pros: ❖ Make your own schedule ❖ No boss, no deadline ❖ Can 2x or 10x my revenue without more work ❖ Cons: ❖ Much more risky ❖ Can be lonely ❖ You have to figure out everything alone if you are stuck
20. Thanks! ❖ You can follow me on twitter: @kovacsamate ❖ Questions?