GDI WP 101 - Week 2 - Content Overview

Brief introduction to Content, and what you should consider when considering content for your website.

Transcript

1. ©2014 Karen McCamy  FreelanceTechnologyReview.com
2. Content!  What is “Content” ???  Short Answer: everything on your site!  Examples: ◦ Articles ◦ Portfolios ◦ Videos ◦ Galleries ◦ Audio files ◦ Downloads (PDFs, mp3s, software) ©2014 Karen McCamy  FreelanceTechnologyReview.com
3. ©2014 Karen McCamy 
4.  Content Drives Traffic  Users search for information ("content")  The search engines provide results ("content" matching the search criteria)  Users select (from a TON of search results) and click the link to a website...TRAFFIC! “Content is King” ©2014 Karen McCamy  FreelanceTechnologyReview.com
5. “Organic” Traffic  What I just described…  It’s FREE  It’s TARGETED  Alternatives are PAID ads…$$$  These may or may not work  They are expensive! ©2014 Karen McCamy  FreelanceTechnologyReview.com
6. Google Rules Content  Google is – by far – used more than any other search engine  Popular = “standards”  It pays to keep Google happy!  ©2014 Karen McCamy  FreelanceTechnologyReview.com
7. Google’s Content “Rules”  Original  Fresh  Continuous NEW content  USEFUL to your reader ◦ don't just tell what… ◦ tell them how!  Think “tutorials” or tip sheets ©2014 Karen McCamy  FreelanceTechnologyReview.com
8. Understand…  Your Unique Message  Your Site Goals  Your Business Vision  Your Niche  Your Demographic ©2014 Karen McCamy  FreelanceTechnologyReview.com
9.  You are unique…Be yourself  Find improvements on existing information  Show your readers “a better way”  Put your own spin on every topic  Express your opinion…cautiously! Content Tips ©2014 Karen McCamy  FreelanceTechnologyReview.com
10. ©2014 Karen McCamy  FreelanceTechnologyReview.com