Analytics

This Tech talk is about introduction to Analytics Pillar in BBM

Transcript

1. A
2. C • Introduction • Purpose • Twist • Milestone • Going forward • Testimony • QnA Session
3. I Android Engineer iOS Engineer Will Pet Shasapo Doddy(panggilan) Kur(mantan) Bagus(da best)
4. I ( ) Data analyst a.k.a Product Manager a.k.a Tester a.k.a super human Odee Adel Septi Shabrina
5. P • Feature Usage Tracking ◦ Goal : Remove unused feature in BBM ◦ Notes : Only for ownerless feature* • Remove Mixpanel Usage • Maintain Plenty Lib
6. T • Introduce Kochava • Introduce Firebase Dynamic Link • Deeplink • Deferred Deeplink Owen Allerton VP Marketing & Growth And ended up being …………….
7. G &A ff
8. M • Feature Usage Tracking (Release 16 ~~ ) • Maintain Plenty Lib (Release 16 ~~ ) • Mixpanel Migration (Release 16 ) • Introduce Kochava SDK (Release 16.5 ) • Campaign Tracking (Release 16.5 ~~ ) • Remove Mixpanel Usage (Release 17 ) • Refactor BbmTracker (Release 18 ) • Standardize ScreenView tracking (Release 18 ~~ )
9. G f • Implement Firebase Dynamic Link • Remove unused feature • Sharing Framework (TBD) • Push Notification for re-engagement (TBD) • Make bbm great again <3 Ps : can we have a dedicated PM & TE ?
10. T • Udah ada engineer buat analytics - Odee + Adel • Fun at it’s finest 100% - Odee pt 2 • Not only technical skill but also strategic thinking - Septi • SENANG ! Saya jadi best employee Q4 - Adelin R Lydia • Supportive team - Shabrina • Belajar decision making +++ dukung sy menjadi presiden INDO - Shasapo • Terimakasih Analytics menjadikan ku lebih baik - WP • … KUR • Thanks ! Timnya kompak - Doddy • … Bagus
11. D ~