How to Make Videos That Don't Suck

Presented at PSEWEB 2012 in Halifax, NS.

For web use, I've swapped out the embedded videos with screenshots and Youtube links.

Presentation Description:
Creating professional, effective video is within reach – even with a modest budget. Adding video to your marketing mix allows you yet another avenue to connect to your target market.

This session is a complete look at producing and using video online today, including storyboarding, legal considerations, accessibility, filming techniques, equipment and production. We’ll watch some good and not-so-good clips to demonstrate what works and what doesn’t.

Transcript

1. How to make videos that don’t suck
2. But FIRST… WHY?
13. SIX components OF A NON-SUCKY VIDEO
14. • • • MEASURABLE Targets
15. • • • • MEASURABLE Targets
16. • • • • • Measurable Targets
20. Detailed Plans
23. Get Filming!
26. Keep it simple
27. Interviews
28. Production
29. placement
36. TAKEAWAYS