Presented at PSEWEB 2012 in Halifax, NS.
For web use, I've swapped out the embedded videos with screenshots and Youtube links.
Creating professional, effective video is within reach – even with a modest budget. Adding video to your marketing mix allows you yet another avenue to connect to your target market.
This session is a complete look at producing and using video online today, including storyboarding, legal considerations, accessibility, filming techniques, equipment and production. We’ll watch some good and not-so-good clips to demonstrate what works and what doesn’t.