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How to Make Videos That Don't Suck

How to Make Videos That Don't Suck

Presented at PSEWEB 2012 in Halifax, NS.

For web use, I've swapped out the embedded videos with screenshots and Youtube links.

Presentation Description:
Creating professional, effective video is within reach – even with a modest budget. Adding video to your marketing mix allows you yet another avenue to connect to your target market.

This session is a complete look at producing and using video online today, including storyboarding, legal considerations, accessibility, filming techniques, equipment and production. We’ll watch some good and not-so-good clips to demonstrate what works and what doesn’t.

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Kristina Doyle

July 17, 2012
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Transcript

  1. How to make videos that don’t suck

  2. But FIRST… WHY?

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  13. SIX components OF A NON-SUCKY VIDEO

  14. • • • MEASURABLE Targets

  15. • • • • MEASURABLE Targets

  16. • • • • • Measurable Targets

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  20. Detailed Plans

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  23. Get Filming!

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  26. Keep it simple

  27. Interviews

  28. Production

  29. placement

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  36. TAKEAWAYS

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