they? – We have multiple stakeholders who are very different at U of T • Where are they? – Is the video going to exist exclusively online? – Place in the paths of your target viewer • Include all – Be sure to consider accessibility #1 – Know your audience.
have to be expensive or complicated • Lighting – if you don’t have any, use natural light • Use interesting and relevant backdrops that are not too bright or reflective • Use a tripod #4 – Know your equipment.
sign a photo/video release • Let all filming locations know in advance • Own rights: music, b-roll footage, photos, sound effects • Accessibility for Ontarians with Disabilities Act (AODA) #8 – Keep it legal.
built-in analytics – Demographics including age and location – Sources: where are your viewers finding the video? – Audience retention: where are viewers getting bored? #10 – Measure your results.
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