大規模広告配信プロダクトの今後と課題

2019/02/22 CA BASE CAMP(社内カンファレンス)で発表したものです。

Transcript

1. 㛻釨嘗䇶⼔鿥⟓وٞرؠعס
 ☪䏲כ鐐갭 劔䌋⚡炘
   ئؕف٭ؙ٭ةؘ٤ع
   ؓغطؠ儖鼧
   %ZOBMZTU
 랬㽂
   ⨣㜀
   !LVSP@N
2. 랬㽂
   ⨣㜀 ˝ 劔䌋⚡炘ئؕف٭ؙ٭ةؘ٤ع
 ؓغطؠ儖鼧
   %ZOBMZTU
   ꝧ氦鞊♳縖
   ˝ 䇗二⶙⪌炘
   ˝ ⪌炘♓全%ZOBMZTUס⪌儘 鿥⟓ 銶峮 ꥗銶鼧⮆ס ꝧ氦 ؕ٤نٚ؅䥵䎎
   ˝ 舅㱝ؕ٤نֿٚ飮⽏ !LVSP@N !LVSPDIBO
3. ☪㍑ֽ鎇׌׾׆כ ˝ 佤䇗עبتطّס哭釐׷ؓ٭؞طؠزٔמחַיֽ鎇׊ױ׊ג
   ˝ ☪䇗עֵ׿־׼סVQEBUFכյ䇶⼔ס哅槡氳ם孱׿מ㵚䑴׌׾ג״ס䤗软מח ַיֽ鎇׊ױ׌ 㛻釨嘗䇶⼔鿥⟓وٞرؠعס☪䏲כ鐐갭
4. %ZOBMZTUכע
   佤䇗־׼ס㚺⴫
   لةؾت氳ם⣐ꪫ
   䤗软氳ם⣐ꪫ
   ☪䏲ס䧪䡵
5. %ZOBMZTUכע
6. ؕ٤ذ٭ؾشع䇶⼔כע
7. ؓغطؠتذة؛סꯛ㓊
8. 35#ס׊ׂײ ˝ 35#
   
   3FBM
   5JNF
   #JEEJOH 441 %41T
9. 35#ס׊ׂײ ˝ 8FCً٭ةֿٞ٭غ׈׿յ䇶⼔ذءֿ氦愁! 441 %41T
10. 35#ס׊ׂײ ˝ 凂䗯㕔׷ٗ٭ا䗯㕔ככ׵מCJE
    SFRVFTUֿׂ׾ 441 %41T CJE
    SFRVFTU
11. 35#ס׊ׂײ ˝ ⪌儘갮כ辐炐׌׾䇶⼔؅婊㲊 441 %41T "% "% "% CJE
    SFRVFTU ԁ ԁ ԁ
12. 35#ס׊ׂײ ˝ 0QFO
    35#כַֹوٞعؤٜך⪌儘 441 %41T "% "% "% ԁ ԁ ԁ
13. 35#ס׊ׂײ ˝ ⪌儘갮ֿ┉樑냕ַ◄哅縖ֿⳏ⮵׌׾ 441 %41T "% "% "% ԁ ԁ ԁ XJO"
14. 35#ס׊ׂײ ˝ 441מ䇶⼔ؠؙٛؕطؔهֿ鴜׼׿׾ 441 %41T "% "% "% ԁ ԁ ԁ "% XJO"
15. 35#ס׊ׂײ ˝ 441磬榺ך蛽儘׊ג◄哅縖ס䇶⼔ֿ㷣ꝧ׈׿׾ 441 %41T "% "% "% ԁ ԁ ԁ "% XJO" "%
16. 35#ס׊ׂײ ˝ ׆׿؅냕鵭מ筝׽鲭׌ 441 %41T "% "% "% ԁ ԁ ԁ "% XJO" "% औҾ͸NTҎ಺ʹ׬ྃ͠ͳ͚Ε͹ͳΒͳ͍
17. %ZOBMZTUכע ˝ %ZOBNJD
    3FUBSHFUJOH
    GPS
    (BNFT
    تٌُ⺸ׄ䇶⼔鿥⟓وٚشعنؚ٭ّ
    عشوج٭ٜت
    !仼儖סتٌُأ٭ّס╈ך׵냕ַبؘؓ
    仼儖յْؓٛ؜؅⻠׳؜㎁מ鿥⟓╈
    ٗ٭اׇכמ僃鸵⴫׊ג䇶⼔؅鿥⟓
    IUUQXXXEZOBMZTUJP
18. 佤䇗־׼ס㚺⴫
19. 僖ꝴ丗ⶉ⧠ٛؠؙتع؅׈ףׂ䤗软 ˝ ⪌儘ٛؠؙتعꄈ
    丗ⶇ┒ٛؠؙتع
    
    熮
    ˝ ⪌儘عٚنؔشؠ
    硜(CQT
    ˝ ٝتَ٤تذّؕ
    NT♓⫂
    ˝ ٞءסꄈ
    丗5#
    
    %BZ ㏆竊敯䛜 ೔ຊͷೖࡳϦΫΤετඵ ೔ຊΞϝϦΧͷϨεϙϯελΠϜ NTFD
20. %ZOBMZTUסؓ٭؞طؠزٔ哭釐 ˝ "--
    "84
    ╚釐ؤ٤َ٭ؾ٤ع
21. %ZOBMZTUסؓ٭؞طؠزٔ哭釐 ˝ "--
    "84
    BQOPSUIFBTU
    VTFBTUמ㷣ꝧ
    䎎⮣׻׽ءٞ٭فٜםوٞرؠع؅泘䧗׊יַגסך"84؅鹟䥃
    硜⠕סؓوٛآ٭ب٘٤ؤ٤َ٭ؾ٤عך啶䡗
    ㍲ע⪌儘ئ٭فסײ
22. ׵זכ湳׽גַ亠ע ˝ 僖ꝴ丗ⶉ⧠ٛؠؙتع؅׈ףׂ䤗软
    佤䇗ס氦辐
    㛻ꄈסعٚنؔشؠ؅⹨ׄ׾ג״ס㓹儖啶䡗
    4DBMBכַֹ鹟䥃
    ┾⮛┾车⭚杼
    ٞءסتعٛ٭ِ٤ء
    ٗ٭اظ٭ذס䣽ַ
    ┉仼丗5#סٞءס꥗銶
    泃釱
    ˝ IUUQTTQFBLFSEFDLDPNLVSPDIBOZVFKJBOTIVRJBOZJSJLVFTVUPXPTBIBLVKJTIVBSDIJUFDUVSFOJHIUHPOHLBJZPOH
23. ⪌儘ٛؠؙتع丗סꝎ僿عٝ٤غ ˝ ꯂ鐧מٛؠؙتع丗ֿ㘃ֻי׀יַ׾
    䤗软氳ם釐♭ע׵ה؀؆յلةؾت氳ם釐♭׵㚺⴫׊י׀ג
24. لةؾت氳ם⣐ꪫ
25. ㏇䈻䦡㛻ֿ䑒釐ם杼榺 ˝ ㏇䈻
    
    ⪌儘⺎耆ם䇶⼔凂ס׆כ
    ˝ 喋չם䇶⼔╚מ㵚׊י喋չם䇶⼔凂ס╈־׼僃鸵ם䇶⼔凂؅鞙ַ♀ׄגַ
    ˝ 韬
    
    ꄈ؅䥵⟊׌׾ג״מַׂח׵ס441כ䫘禈׊ٛ٭زٔلٛطؔ؅䥵⟊
    ˝ %ZOBMZTUע仼儖כْؓٛ؜ך鞙ַ♀ׄ؅׊յ؜㎁מ鿥⟓
    ˝ ؾشع٠٭ؠٝؕط٤بס齉⺬־׼ْؓٛ؜ס㏇䈻עْؓٛ؜ך鞙ַ♀ׄ׾䑒釐ֵֿ׾
    ˝ "1"$㏐㓊ע典◹־׼ס鞙ַ♀ׄך؜ف٭⺎耆 IUUQTBXTBNB[PODPNKQBCPVUBXTHMPCBMJOGSBTUSVDUVSF
26. Ⳃ槆䇶⼔ ˝ Ⳃ槆䇶⼔ס䄫㕙ֿ䦡㛻׊יַ׾
    ُ٭آطؔ٤ء泘氳מ⺬؂׎גⳂ槆䇶⼔ס㨥⛮׷نؚ٭ُشعס鹟䥃罈ֿ㘃ֻי׀ג
    %ZOBMZTUכ׊י׵鹟䥃罈כ׊י榫䙫׊םַ䣆עםַ
27. Ⳃ槆䇶⼔ס鿥⟓ך✳؂׿׾釨劲 ˝ 7"45
    7JEFP
    "E4FSWJOH
    5FNQMBUF
    ؕ٤تعٛ٭ّⳂ槆䇶⼔ :PVUVCFסⳂ槆䇶⼔ס׻ֹםنؚ٭ُشع 榫ס釨劲
 ؕ٤فػ٭סⳂ槆䇶⼔ך׵✳؂׿׾
    ˝ .3"*%
    .PCJMF
    3JDI
    .FEJB
    "E
    *OUFSGBDF
    %FOJUJPOT
    Ⳃ槆מ꡾׼םַٓفٜؕؓوٛ⺸ׄמ鿥⟓׈׿׾ٛشزْظؔؓ䇶⼔סג״ס"1*
    .3"*%
    "1*؅⮵榫׊י䇶⼔ؤ٤ط٤صֿظفؕت嚀耆׫ؓؠجت׊ג׽׌׾
    ˝ ׆׿׼ס釨劲؅䤧䭂׊յ䇶⼔ס⪌儘ֿך׀׾׻ֹמ׌׾䑒釐䓪
    ˝ فػ٭䇶⼔כ攐䓪ֿ鷿ֹסך嚀耆鴑ⱶֿ䑒釐
    ˝ ⪌牭յؙ٤ؤ٭غյ榟䡗յ釱绱磬鷨侇ꝴ銶峮
    ˟
28. )FBEFS
    #JEEJOH ˝ חס䇶⼔凂؅邾丗ס441ך琂؂׎י┉樑⪌儘갮ֿ냕ַ䇶⼔؅辐炐׌׾
    גׂ׈؆ס⪌儘縖ֿ釤鱮״׾סךْظؔؓ⣐ס⹜沟䓪ֿ⺸┕
    ⺲⯥עIUNMסIFBEFS־׼全יַ׾
    ˝ 釐׌׾מր㛡壿؛٭ؠب٘٤ց IUUQTNBSLFUJOHMBOEDPNIFBEFSCJEEJOHNBSLFUFSTOFFELOPX
29. )FBEFS
    #JEEJOHס⮵憠 ˝ ؚؗ٭ذ٭نؚ٭ٜ㑔ס؛٭ؠب٘٤דכْظؔؓ⣐ֿ嚀⚡䮇㜊׊יַג
    ˝ ׵זכ냕ַ⪌儘縖ַֿי׵鴢׊י׊ױזיַג IUUQTXXXTOBDLNFEJBDPNIFBEFSCJEEJOHXIBUJTJUBOEIPXDBOXFIFMQ
30. 㛡丗ס441מ䫘禈׊יַ׾%41ך颯׆׾׆כ ˝ ⺱׋凂ס⪌儘ٛؠؙتعֿ邾丗⺱侇מ全׾ 
    ˝ ַׂ׼냕ׂ⪌儘׊י׵祀㵚מ׌׬יס
 ؛٭ؠب٘٤מעⳏיםַ
    ˝ ⪌儘ٞةشؠמכזיעؿؕثמם׾ 441
    " 441
    # 441
    $ %41
31. 'JSTU
    1SJDF
    "VDUJPO ˝ ⫔꯽ך鐄伺׊ג35#ס☼磝ײע4FDPOE
    1SJDF
    "VDUJPO
    ┉樑냕ַ갮ך⪌儘׊ג縖ֿ樑泘
    
    ⫃ס⡁壿ך蛽儘׌׾
    ˝ 'JSTU
    1SJDF
    "VDUJPO
    ┉樑냕ַ갮ך⪌儘׊ג縖ֿ舅⮆ס⪌儘갮ך蛽儘׌׾
32. ם׏'JSTU
    1SJDF
    "VDUJPOםס־ ˝ %41氳מע4FDPOE
    1SJDF
    "VDUJPOס亠ֿب٤وٜ
    րאס凂ֿ/⫃ס❫⡁ֵֿ׾ցכ䓙זג갮ך⪌儘׌׿ף׻ַ
 ؛٭ؠب٘٤מⳏ⮵׊ג侇ע域憠ס❫劲 ⫃ך蛽儘׈׿׾סך域憠כס❫劲䄐ס⮆㱦ׂ鞙ֻ׾
 'JSTU
    1SJDF
    "VDUJPOךע琂⺬ס⪌儘갮؅◀峮׊י舅⮆ס⪌儘갮؅婊㲊׊םׄ׿ףؤتع㘃מם׾
 ْظؔؓئؕغ־׼׌׾כ⹜沟䓪ֿ⺸┕׌׾
    ˝ )FBEFS
    #JEEJOHס׻ֹם㛡壿؛٭ؠب٘٤מַֽיע┘⮵מם׾
    舅⮆ס⪌儘갮ךⳏיגע׍םסמյ4FDPOE
    1SJDFֿ⛥־זג׎ַך
 )FBEFS
    #JEEJOHמַֽי靷ׄי׊ױֹ
    ˝ 鵀伺䓪סゖ갭
    %41־׼׌׾כ蛽儘갮ֿ塜䎎םס־؂־׼םַ 441ֿ4FDPOE
    1SJDF؅⣞逷׊יַםַ◄ע吾錞┘耆
    ˝ 
    )FBEFS
    #JEEJOHס凂؅╈䑏מ'JSTU
    1SJDF
    "VDUJPOֿ䇶ױ׽חחֵ׾
33. 䤗软氳ם⣐ꪫ
34. QSPUPDPM
    CVFSTס㵵⪌ ˝ 䇶⼔ס銶峮قْٚ٭ذמQSPUPDPM
    CVFST؅㵵⪌
    ⪌儘侇סقْٚ٭ذ ꥗銶׷⮆冪סג״מ䑒釐 ؅銶峮ئ٭فמ䌕׀㍑׌ג״מVSMقْٚ٭ذ ؅✳榫׊יַג
    ˝ ☪ױךע銶峮׊גַقْٚ٭ذֿ㘃ֻ׾ׇכמVSMقْٚ٭ذ؅鴑ⱶ׊יַג
    㲔逷ֿ㛻㚺յVSMֿל؆ל؆Ꝏׂם׾˟
    ˝ QSPUPDPM
    CVFST
    ت؞٭ُ㲊紶؅׌׾דׄךبٛؓٚؕاכظبٛؓٚؕاֿ榟䡗׈׿׾
    舅抅כ䏲亠◍䬵䓪؅⟊י׾
    ր鷐׿JNQSFTTJPOゖ갭ցמ㵚䑴׊׷׌ַ
35. QSPUPDPM
    CVFSTס㵵⪌ ˝ QSPUPDPM
    CVFS CJOBSZ
    
    H[JQ
    
    FODSZQUJPO
    
    #BTF
    &ODPEJOH TUSJOH
    ˝ ⮵憠
    بٛؓٚؕثظبٛؓٚؕثֿ哧
    ⺎㚺Ꝏؙ٤ؤ٭ظؔ٤ء
    
    فؕػٛ辐杯
    
    H[JQ
    םסךظ٭ذꄈֿ峎׾
    VSMقْٚ٭ذ⮆ס乃㰄⮛ֿ峎׾ס׵ֵ׽磵冽氳מ63-ֿ湾ׂך׀׾
 倊⺘⴫ 糓⺲מ׻׽قْٚ٭ذס熹ⶁ
    
    ䷉׉؆吾湳ֿ⺎耆 https://tracking-server?param1=123&param2=abcde&param3=2.34&param4=fghi... https://tracking-server?param=UWVKmZjViTXdoQXdxS1hWeVFGUW1jazVlZkpqQ1N4QXp... #FGPSF "GUFS
36. $JSDMF$*
    㵵⪌ ˝ $JSDMF$*
    ךסلٜغמחַי
    ˝ 釨嘗
    硜
    TVC
    QSPKFDUT
    硜┒车
    ٓؿٛبشؠَٛةعٛ
    ˝ ┾⮛لٜغ؅׌׾ג״מ
 لٜغ؞ٔشبٖ؅舅⯥ך⟊㰆׊ג׽
 扛蓝؅׊יַג w IUUQTTQFBLFSEFDLDPNLVSPDIBOTDBMBQVSPEBLVUPGBMTFCJSVEPHBPTVIVB
37. $JSDMF$*
    㵵⪌ ˝ $JSDMF$*
    עכ⮯擻כ銧זי׵ַַׂ׼ַ二׊ׂםזג
    ˝ #:0$
    #SJOH
    :PVS
    0XO
    $POUBJOFS
    ˝ ؜تذُؕث⺎耆םلٜغنٞ٭
    鴫מַֹכ嘅嶖סلٜغنٞ٭כַֹ׵סֿםׂםזג
    ؞ٔشبٖס⯆䐒׵舅榺舅㏇מםזג
    ˝ XPSLPXT嚀耆
    +PCס❣㰆꞊➟ֿ㲊紶ך׀׾׻ֹמםזג
    ˝ 釐׌׾מ׷׽גַ䷑갭
    ה׶؆כ湳׼םַכ✳ַ׆ם׎םַ
38. $JSDMF$*
    㵵⪌ ˝ ׷זג׆כ
    ˝ لٜغ錃㲊نٜؒؕס舅Ⳃ榟䡗
    ⠕♓┕סؓوٛסلٜغ錃㲊؅䣆ך傴־םׂי荁ַ׻ֹמ
    ˝ 䄐⮆لٜغ
    䄐⮆طتعס㲔产׷㚺催סםַوٞةؘؠعסلٜغ؅ت؞شو׊لٜغ侇ꝴ؅㛻䆋湾竊
    (JU)VC
    "1*؅磝ײ⺬؂׎لٜغֿ䑒釐םوٞةؘؠعםס־؅⮭㲊
    ٛٛ٭ت⯥ס侇סײ׌׬יסطتع؅㍑׊丝⺬䓪؅䥵⟊׌׾
    ˝ OJHIUMZ
    CVJME
    TDIFEVMFE
    USJHHFS؅榫ַי企僼מ؞ٔشبٖ؅⯡ꢜ׊نٜلٜغ
    夵僼二뉲םلٜغ؞ٔشبٖ؅榟䡗׊㛙鼧ٚؕهٚٛס❣㰆꞊➟ֿ㙗׿יַםַ־زؘشؠ
39. 4QPU
    *OTUBODFס孨榫 ˝ ꥗銶ؠٚتذ؅ُتذ٭ؿ٭غ♓㛙؅׌׬יتَشعؕ٤تذ٤تמ
    ˝ "QBDIF
    4QBSLס⫛Ꝏ䓪؅榟־׊י٠٭؜٭؅تَشعؕ٤تذ٤تך鷞榫
    ˝ ꥗銶╈מؕ٤تذ٤تֿ磙▼׈׿ג㕙⺬ע舅Ⳃך二׊ַؕ٤تذ٤تֿ鴑ⱶ IUUQTEFWFMPQFSTDZCFSBHFOUDPKQCMPHBSDIJWFT
40. 4
    5JFSJOH ˝ %ZOBMZTUס鿥⟓硌סٞءע׌׬י4מ⟊㰆
    ˝ ☪ױךע┉㲊僿ꝴ磬鷨׊גٞء؅䣆Ⳃך⯡ꢜ׌׾סײדזג
    ˝ -JGF
    $ZDMF
    1PMJDZ
    ┉㲊僿ꝴ磬זג׼舅Ⳃך⯡ꢜ
    4*"מ燯Ⳃ
    ˝ 4
    *OUFMMJHFOU
    5JFSJOH
    舅Ⳃךتعٝ٭ةؠٚت؅燯Ⳃ׈׎׾
    ˝ "NB[PO
    (MBDJFS
    㓹儖ؓؠجت׊םַֿ錞饉כ׊י⟊䧏׊יֽׂ׵ס
41. ☪䏲ס䧪䡵
42. ◄哅啶鵰ס㚺⴫מ䍚ַبتطّ ˝ 哅槡Ⳃ⺸
    ؾؕطؔه
    Ⳃ槆
    )FBEFS
    #JEEJOH
    
    ˝ ◄哅Ⳃ⺸
    تٌُ
    Y
    ٛذ٭أطؔ٤ء
    Y
    رؕػِشؠ
    ؞ٔ٤ً٭٤啶鵰ס㚺催
    ءٞ٭فٜ㷣ꝧ
    
    ˝ 喋չם◄哅ס㚺⴫מך׀׾דׄ企ׂ㵚䑴ך׀׾☼磝ײ؅丝ֻיַׂ
43. ⪦⺱溿狒 ˝ ؓغطؠتذة؛ךע"*
    -BC╚㵵ך榤㰢鵽䯥؅䍚⴫׊יַ׾
    ˝ 鿥⟓׌׾דׄךֵ׿ףـ٭غٜעל؆ל؆┖ֿזי׀יַ׾
    ˝ 䇶⼔Ⲗ冽؅┕ׅ׾ג״סٜؓإٛثّ׷ؠؙٛؕطؔهס辐杯ֿ
 ⳏ靷מםזיַ׾
    ˝ 二׊ַꯛ㓊מ䤷鞲׊חחյ㲔饧䤷⪌ך׀׾⛮⯆טׂ׽ֿꄆ釐
44. $POUFYUVBM
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