大規模広告配信プロダクトの今後と課題

1f745ff900e1be51aedae18cae76593c?s=47 Kurochan
February 22, 2019

 大規模広告配信プロダクトの今後と課題

2019/02/22 CA BASE CAMP(社内カンファレンス)で発表したものです。

1f745ff900e1be51aedae18cae76593c?s=128

Kurochan

February 22, 2019
Tweet

Transcript

  1. 16.

    35#ס׊ׂײ ˝ ׆׿؅냕鵭מ筝׽鲭׌ 441 %41T "% "% "% ԁ ԁ

    ԁ "% XJO" "% औҾ͸NTҎ಺ʹ׬ྃ͠ͳ͚Ε͹ͳΒͳ͍
  2. 22.

    ׵זכ湳׽גַ亠ע ˝ 僖ꝴ丗ⶉ⧠ٛؠؙتع؅׈ףׂ䤗软 佤䇗ס氦辐  㛻ꄈסعٚنؔشؠ؅⹨ׄ׾ג״ס㓹儖啶䡗 4DBMBכַֹ鹟䥃 ┾⮛┾车⭚杼 ٞءסتعٛ٭ِ٤ء ٗ٭اظ٭ذס䣽ַ

    ┉仼丗5#סٞءס꥗銶 泃釱 ˝ IUUQTTQFBLFSEFDLDPNLVSPDIBOZVFKJBOTIVRJBOZJSJLVFTVUPXPTBIBLVKJTIVBSDIJUFDUVSFOJHIUHPOHLBJZPOH
  3. 25.
  4. 27.

    Ⳃ槆䇶⼔ס鿥⟓ך✳؂׿׾釨劲 ˝ 7"45 7JEFP"E4FSWJOH5FNQMBUF  ؕ٤تعٛ٭ّⳂ槆䇶⼔ :PVUVCFסⳂ槆䇶⼔ס׻ֹםنؚ٭ُشع 榫ס釨劲
 ؕ٤فػ٭סⳂ槆䇶⼔ך׵✳؂׿׾ ˝

    .3"*% .PCJMF3JDI.FEJB"E*OUFSGBDF%FOJUJPOT  Ⳃ槆מ꡾׼םַٓفٜؕؓوٛ⺸ׄמ鿥⟓׈׿׾ٛشزْظؔؓ䇶⼔סג״ס"1* .3"*%"1*؅⮵榫׊י䇶⼔ؤ٤ط٤صֿظفؕت嚀耆׫ؓؠجت׊ג׽׌׾ ˝ ׆׿׼ס釨劲؅䤧䭂׊յ䇶⼔ס⪌儘ֿך׀׾׻ֹמ׌׾䑒釐䓪 ˝ فػ٭䇶⼔כ攐䓪ֿ鷿ֹסך嚀耆鴑ⱶֿ䑒釐 ˝ ⪌牭յؙ٤ؤ٭غյ榟䡗յ釱绱磬鷨侇ꝴ銶峮˟
  5. 32.

    ם׏'JSTU1SJDF"VDUJPOםס־ ˝ %41氳מע4FDPOE1SJDF"VDUJPOס亠ֿب٤وٜ րאס凂ֿ/⫃ס❫⡁ֵֿ׾ցכ䓙זג갮ך⪌儘׌׿ף׻ַ
 ؛٭ؠب٘٤מⳏ⮵׊ג侇ע域憠ס❫劲 ⫃ך蛽儘׈׿׾סך域憠כס❫劲䄐ס⮆㱦ׂ鞙ֻ׾
 'JSTU1SJDF"VDUJPOךע琂⺬ס⪌儘갮؅◀峮׊י舅⮆ס⪌儘갮؅婊㲊׊םׄ׿ףؤتع㘃מם׾
 ْظؔؓئؕغ־׼׌׾כ⹜沟䓪ֿ⺸┕׌׾  ˝

    )FBEFS#JEEJOHס׻ֹם㛡壿؛٭ؠب٘٤מַֽיע┘⮵מם׾ 舅⮆ס⪌儘갮ךⳏיגע׍םסמյ4FDPOE1SJDFֿ⛥־זג׎ַך
 )FBEFS#JEEJOHמַֽי靷ׄי׊ױֹ ˝ 鵀伺䓪סゖ갭 %41־׼׌׾כ蛽儘갮ֿ塜䎎םס־؂־׼םַ 441ֿ4FDPOE1SJDF؅⣞逷׊יַםַ◄ע吾錞┘耆  ˝ )FBEFS#JEEJOHס凂؅╈䑏מ'JSTU1SJDF"VDUJPOֿ䇶ױ׽חחֵ׾
  6. 35.

    QSPUPDPMCVFSTס㵵⪌ ˝ QSPUPDPMCVFS CJOBSZ H[JQFODSZQUJPO#BTF&ODPEJOH TUSJOH  ˝ ⮵憠 بٛؓٚؕثظبٛؓٚؕثֿ哧

    ⺎㚺Ꝏؙ٤ؤ٭ظؔ٤ءفؕػٛ辐杯 H[JQ םסךظ٭ذꄈֿ峎׾ VSMقْٚ٭ذ⮆ס乃㰄⮛ֿ峎׾ס׵ֵ׽磵冽氳מ63-ֿ湾ׂך׀׾
 倊⺘⴫ 糓⺲מ׻׽قْٚ٭ذס熹ⶁ䷉׉؆吾湳ֿ⺎耆 https://tracking-server?param1=123&param2=abcde&param3=2.34&param4=fghi... https://tracking-server?param=UWVKmZjViTXdoQXdxS1hWeVFGUW1jazVlZkpqQ1N4QXp... #FGPSF "GUFS
  7. 36.

    $JSDMF$*㵵⪌ ˝ $JSDMF$*ךסلٜغמחַי ˝ 釨嘗 硜TVCQSPKFDUT 硜┒车 ٓؿٛبشؠَٛةعٛ ˝ ┾⮛لٜغ؅׌׾ג״מ


    لٜغ؞ٔشبٖ؅舅⯥ך⟊㰆׊ג׽
 扛蓝؅׊יַג w IUUQTTQFBLFSEFDLDPNLVSPDIBOTDBMBQVSPEBLVUPGBMTFCJSVEPHBPTVIVB
  8. 37.

    $JSDMF$*㵵⪌ ˝ $JSDMF$*עכ⮯擻כ銧זי׵ַַׂ׼ַ二׊ׂםזג ˝ #:0$ #SJOH:PVS0XO$POUBJOFS  ˝ ؜تذُؕث⺎耆םلٜغنٞ٭ 鴫מַֹכ嘅嶖סلٜغنٞ٭כַֹ׵סֿםׂםזג

    ؞ٔشبٖס⯆䐒׵舅榺舅㏇מםזג ˝ XPSLPXT嚀耆 +PCס❣㰆꞊➟ֿ㲊紶ך׀׾׻ֹמםזג ˝ 釐׌׾מ׷׽גַ䷑갭 ה׶؆כ湳׼םַכ✳ַ׆ם׎םַ
  9. 38.

    $JSDMF$*㵵⪌ ˝ ׷זג׆כ ˝ لٜغ錃㲊نٜؒؕס舅Ⳃ榟䡗 ⠕♓┕סؓوٛסلٜغ錃㲊؅䣆ך傴־םׂי荁ַ׻ֹמ ˝ 䄐⮆لٜغ 䄐⮆طتعס㲔产׷㚺催סםַوٞةؘؠعסلٜغ؅ت؞شو׊لٜغ侇ꝴ؅㛻䆋湾竊 (JU)VC"1*؅磝ײ⺬؂׎لٜغֿ䑒釐םوٞةؘؠعםס־؅⮭㲊

    ٛٛ٭ت⯥ס侇סײ׌׬יסطتع؅㍑׊丝⺬䓪؅䥵⟊׌׾ ˝ OJHIUMZCVJME TDIFEVMFEUSJHHFS؅榫ַי企僼מ؞ٔشبٖ؅⯡ꢜ׊نٜلٜغ 夵僼二뉲םلٜغ؞ٔشبٖ؅榟䡗׊㛙鼧ٚؕهٚٛס❣㰆꞊➟ֿ㙗׿יַםַ־زؘشؠ
  10. 40.

    45JFSJOH ˝ %ZOBMZTUס鿥⟓硌סٞءע׌׬י4מ⟊㰆 ˝ ☪ױךע┉㲊僿ꝴ磬鷨׊גٞء؅䣆Ⳃך⯡ꢜ׌׾סײדזג ˝ -JGF$ZDMF1PMJDZ ┉㲊僿ꝴ磬זג׼舅Ⳃך⯡ꢜ 4*"מ燯Ⳃ ˝

    4*OUFMMJHFOU5JFSJOH 舅Ⳃךتعٝ٭ةؠٚت؅燯Ⳃ׈׎׾ ˝ "NB[PO(MBDJFS 㓹儖ؓؠجت׊םַֿ錞饉כ׊י⟊䧏׊יֽׂ׵ס
  11. 42.

    ◄哅啶鵰ס㚺⴫מ䍚ַبتطّ ˝ 哅槡Ⳃ⺸ ؾؕطؔه Ⳃ槆 )FBEFS#JEEJOH  ˝ ◄哅Ⳃ⺸ تٌُYٛذ٭أطؔ٤ءYرؕػِشؠ

    ؞ٔ٤ً٭٤啶鵰ס㚺催 ءٞ٭فٜ㷣ꝧ  ˝ 喋չם◄哅ס㚺⴫מך׀׾דׄ企ׂ㵚䑴ך׀׾☼磝ײ؅丝ֻיַׂ