From Idea to Insight: Data Driven decisions for mobile

Transcript

1. From Idea to Insight: Data Driven decisions for mobile Yangon
2. Kyaw Zay Ya Lin Tun Yangon Senior iOS Developer @Codigo
3. Naing Aung Luu @Harry Yangon Tech Lead/Android Developer @Codigo
4. Speech Outline 1. App Experience Examples 2. Usage of Data for better user experience 3. Data Collection / Analytics 4. Hypothetical App Idea 5. Data Collection Strategies + Firebase 6. Remote Config 7. Remote Config Setup in Hypothetical app 8. User Experiments using Remote Config 9. Crashlytics
5. App Experience Yangon N
6. What we try to achieve 1. User Satisfaction 2. Functionality 3. Authenticity 4. Performance a. User retention b. User acquisition c. Churn Rate N
7. Spotify Wrapped N
8. OpenSource Wrapped N
9. Usage of Data for better user experience Yangon K
12. Data Collection / Analytics Yangon N
13. Numbers don’t lie…
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15. What we try to achieve 1. User Satisfaction 2. Functionality 3. Authenticity 4. Performance a. User retention b. User acquisition c. Churn Rate d. Et cetera N
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23. User Segmentation N
24. Let’s imagine we have an app… Yangon K
25. Hypothetical App IDEA 1. An app that collects available hotels for New Year Eve 2. Loyalty scheme 3. Display suitable packages according to user’s previous behaviours 4. Configure app appearance based on user’s nationality or location K
26. Data Collection Strategies Yangon N
27. Data Collection Strategies 1. Surveys 2. Active Research References 3. Statistical Tools N
28. Firebase Yangon N
29. Products N
30. Firebase Remote Config Yangon K
31. What is Remote Config? - Dynamic Config Changes - Feature flagging and user experiments - User Segmentation - Monitor and execute Rollout Strategies K
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43. User Experiments using Remote Config Yangon N
44. A/B Testing Yangon N
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53. Crashlytics Yangon N
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61. Thank You! Yangon naingaungluu@codigo.co kyawzayyalintun@codigo.co blog.naingaungluu.me