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Introduction to the LA Startup Community

Introduction to the LA Startup Community

Presentation given at General Assembly Los Angeles on July 19, 2014

Avatar for Kyle Taylor

Kyle Taylor

July 19, 2014

Other Decks in Technology

Transcript

  1. 1 INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY Kyle Taylor

    Platform Upfront Ventures July 19, 2014 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY
  2. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY

    I THANKS THANK YOU FOR CONTRIBUTIONS TO THIS GUIDE •  General Assembly •  Matt Brimer •  Sam Teller •  Steve Schlafman 2
  3. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY

    I CONTENT CONTENT 4 – About Me 5 – Upfront Ventures 7 – Disclaimer 13 – Startup Communities 20 – What Defines an Ecosystem? 21 – Startups 22 – Founders 23 – Talent 25 – Venture Capital 29 – Angels 31 – Accelerators 32 – Incubators 33 – Coworking Spaces 34 – Partners 36 – Service Providers 37 – Press 38 – Misconceptions 39 – Do / Don’t 41 – How to Get Involved 43 – Education 44 – Startup Jobs 46 – Go 3
  4. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY

    I KYLE TAYLOR ABOUT ME 4 Platform at Upfront Ventures Ventura County // OC // LA kyletaylor.la @kftaylor linkedin.com/in/kftaylor
  5. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY

    I UPFRONT VENTURES •  @UpfrontVC •  upfront.com •  Venture Capital Fund (Est. 1996) •  Formerly GRP Partners •  Upfront I - $200m (1996) •  Upfront II - $400m (2000) •  Upfront III - $200m (2008) •  Upfront IV - $200m (2013) UPFRONT VENTURES 5 Mark Brian Steven Hamet Yves Greg
  6. 6 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP

    COMMUNITY I UPFRONT VENTURES FUND III / IV UPFRONT VENTURES
  7. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY

    I DISCLAIMER DISCLAIMER •  I do not know everything about LA tech •  I did not purposefully make omissions •  I could not include every person and business (Let me know what I missed) 7
  8. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY

    I HOW IT IS DEFINED LOS ANGELES STARTUPS 8 Tech + [ ] …media …commerce …fashion …anything! (experience in ____ + technology)
  9. 9 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP

    COMMUNITY HOT SECTORS IN LA Mobile / Social Snapchat Tinder Whisper Video Maker Studios Machinima Fullscreen Ecommerce Nasty Gal Just Fab The Honest Co. But also . . .
  10. 10 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP

    COMMUNITY SECTORS IN LA Advertising Technology Enterprise and SMB SaaS Hardware Financial Technology Gaming Shared Economy Marketplaces Education Developer Tools Data
  11. 11 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP

    COMMUNITY I REPRESENT.LA REPRESENT.LA Created by Tara Tiger Brown, Alex Benzer, Sean Bonner
  12. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY

    I MAP STARTUP COMMUNITIES SANTA MONICA VENICE HOLLYWOOD DOWNTOWN CULVER CITY PASADENA 12
  13. 13 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP

    COMMUNITY I SANTA MONICA SANTA MONICA •  Center of tech community and “Silicon Beach” •  3rd Street Promenade, Main St., Montana, Yahoo Center •  Co-working spaces
  14. 14 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP

    COMMUNITY I VENICE VENICE •  Venice Boardwalk, Abbot Kinney, Main St., Muscle Beach •  Google Campus •  Co-working spaces
  15. 15 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP

    COMMUNITY I CULVER CITY CULVER CITY •  Downtown Culver City, Hayden Tract, Sony Pictures lot •  Large spaces for production •  Affordable rent •  Co-working space
  16. 16 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP

    COMMUNITY I HOLLYWOOD/WEHO/BH HOLLYWOOD/WEST HOLLYWOOD/ BEVERLY HILLS •  Digital media companies, agencies, management companies, etc •  Co-working spaces
  17. 17 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP

    COMMUNITY I DOWNTOWN DOWNTOWN •  Arts district, fashion district, financial services •  Large spaces for manufacturing •  Co-working space
  18. 18 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP

    COMMUNITY I PASADENA PASADENA •  Community around Cal Tech, Idealab and Art Center •  Incubator •  Co-working space
  19. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY

    I HOW IT IS DEFINED WHAT DEFINES A STARTUP ECOSYSTEM? •  Startups •  Talent •  Investors •  Mentors •  Partners •  Service Providers 19
  20. 20 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP

    COMMUNITY I WHO THEY ARE STARTUPS 12Twenty 2 Billion Monkeys 20JEANS 61 Holdings Access 360 Media Accordent Technologies Accruent AccuScore Ace Metrix Active Storage, Inc. Activison Blizzard Ad Hoc Labs ADAM Inc AdColony Adconion Media Group AdEngage ADG Eco Lighting Adler Integrated Adly AdMedia (Ad.com) AdStar AdTouch AdventureLink Affordit Afterschool.me AgentPair Aggregage AHT AirportChatter AKMG alphaboost AlumniFunder, Inc. American Golf Corporation American Standard Television Analog Creative Inc aNewPet, LLC Appetize Applico ApplyIQ Approom Artisan Park Ascent Media Corporation Asset Smart Assignmint At The Pool AudioMicro, Inc. Aura Systems Avanoo Ayax Systems Baboo Badongo.com BakeSpace.com Beachmint, Inc Bead Relief BEASTMODE.FM bebo.com Bellinity.com Best of Media bestcovery.com Betterworks BetterYou BeyondCurious Bia Big Frame Big Live BiggerBoat Bigwords bitium BlackLine Systems bLife Inc Blinds of Beauty Blip BlockBeacon BloomNation Blue Lava Group BOOST BountyBuy BQE Software Breaking Bread Brevity Ventures Inc. Briabe Media Brighter.com Britespaces Broadata Communications Broke Girl's Guide Bros4Bros LLC BTS411 Buffalo Studios Built by Kids Burstly / TestFlight Business.com BuzzDash BUZZMEDIA CADFORCE Caffeine-Free Campus Explorer CapLinked CARD.com Cardify CarHound CarsDirect.com Case Stack Cathōd.tv Causecast Causora Central Desktop Champion Media & Entertainment ChazBo Music Cheerful, inc. (Cheers) Chill Chirpify ChoicePunch ChowNow Chromatik Cinema Now CitizenNet CityGrid Media CitySourced CKMG ClearWater Holdings ClickGenie Media Clorder inc Closet Couture Club W Cognition Cojoin Inc. Com2uS Corp Combatant Gentlemen Computing Net Connexus Connu Publishing Content Blvd ContentGuard Contur Convertro Cooking.com Core Performance Cornerstone on Demand Cosmi Cost Cooperative Counterpoint Systems Coverage Sherpa Coveralls.io CPO Commerce Cramster Inc. Crashworks, Inc. Creative Citizen Criteria Corp crowdfunder Crowds on Demand Ctrl Me Robotics Culture Jam CurbStreet Cuttle Cuturia Cyber City3D CyberU Cyloop DailyISO Dakim Dances Made daqri dareme.to Dash Go DataPop Dather DAVE Networks DB New Energy DDD Deal Bird DECA Degree3 Demand Media Derivatas deviantART DevZuz Digital Containers Digital Domain Digital Ordnance digitalbucket.net Digitsy, Inc Discovix DocRun DocStoc DogVacay.com Dollar Shave Club Don't Blink Design Donat Wald & Haque DormInk Double Fusion Dreamly Dryad Communications DYL Earbits, Inc EarPeace Ebyline, Inc. EDDEFY Edge Cast Edo Foundation eFans eForce Media eHarmony.com Eliosolar Ember Enervee Engrade.com eNotes.com Inc. Enovative Enplug, Inc. Enthusify EPage, Inc. Equipois Inc. Escape Apps EventSorbet Eventup Evox Images Excelsix ExoWaste Expense Bay Extra Lunch Money Ezvid Inc. F.8 Interactive Faburent Inc Factual FAD.IO Family Finds Famundo Fan Appz fans.lu FanWire FastCall FatalCut Entertainment Favortree Federated Media Fetch Technologies Film This FilmBreak filmquotra FilmScreenr filmSPARK, promoSPARK Filmzu FinditParts First Freight CRM FirstString FitKit FitOrbit Fitosis.com Flektor Flinja FlipSwap Fliptu Flower Muse FreedomPop Fresh Interactive, Inc. FreshRankings FrothyGoodness FUHU Fullscreen Fundable FWD:labs Game Evolution, LLC Game Factory Game Night Media Game Trailers GameFly gamepression Gamzee General Assembly Generate Geni Geodelic Systems GeoGraffiti Geosemble Technologies Inc. Gether Ghost Post Giant Media Giftioni Gig.LA GigaMoves Gigmor Give To Get Jobs GIVIGIV celebrates your people GIViNGtrax Global Wine Alliance Go Moment Gobbler Gogii Goldstar Events GonnaBe GoodReads GoodRx Gorilla Nation Media GoSave Gotokki, Inc. Gradient X Graff-It! GRAVIDI, Inc. Gravity Green Dot Corporation Green Geeks Green Street/GeoBrand Green Wavelength GreenDeals.org Greneker Gridtest Systems Grindr Gripe Gross Domestic Product Grubwithus Guidance Solutions GumGum hck.io HealthCounts HeatSync HelloSociety Highly Relevant HighSchoolClothing.com HitFix Hive Lighting HKcorp Hollywood Vine Group Honey Hoonto HPRLCL Hulu LLC HYFN8 Hypemarks iChange ICON Aircraft Image Metrics Imager Searcher Inc. imFORZA Industrial Energy Alliance InfoSearchMedia Inherited Health Inktank Instacanvas Installation Magazine Instastock Images Intake.Me Intent Internet Brands Internships.com Interpersonal Intelligence, LLC Interpret InVenture Invested.in IRIS.TV iRise IROCKE ISBX Corp Island Cart iStreem Media iSuppli IT Support Guys iVisit iVolunteer.org J. Hilburn Jaanuu Jabid Inc Jam Studios JazzPlanet Jellibug Jetpack JibJab Media Inc JobSync Juicykits.com July Systems JumpTime JuntoBox Films Just Fabulous Kandoobi LLC KarmaGoat Keepdom Inc. Kick Punch Labs Kids Camps KILLDISCO Design kindsstoff KitApps Kite Klicksports Knowledge Holdings Koders KooDooz Kotura Kuapay Lantern LAScenester.com Latina Lifestyle Bloggers Collective LeadFerret Leftronic LegalCrunch LegalZoom LeisureLink Inc. Lensley Less Neglect LetMeHearYa Lettuce Lifecrowd Lifeyo Light Prescriptions Innovators, LLC Lightcraft Technology Lightcrest Little Black Bag Littleye Live Office Live Strong Livestream LivnGiv, Inc. Love It, LLC Lumi M-GO Mahalo MailPix.com make.tv Maker Studios MarketPsy Capital MarketShare Marvel Studios, LLC MasonCloud, LLC Massive Joe Studios MasterImage 3D MatchCraft Mayhemic Media LLC Measured Search Med Athletics, LLC Media Temple Media Trust MediaMine MediaPlatform mediastudio mediastudio Meet, Mingle, Move. Meetrix Mention Mobile LLC Mergelocal Inc. Metacloud Metacritic Milk & honey Milken Institute MiniTime Miso Media Mixed Signals Mixtaping.fm Mobile Deluxe Mobile Roadie MobileCause MobileCause, Inc Mobovivo Modern Intrigues Mogreet Mojiva Moment Feed Moofaces Moonshark moShare Moshpic MOTION DISPATCH Motorator, Inc Movement Park Movieclips,Inc MoVoxx Muir Data Systems Musicane Corp MusicHype My Damn Channel My Fruity Faces My Life MyLife.com Mylikes myRight MySocialCloud.com myTreat Nasty Gal National Banana National Payment Network NationBuilder Needly NeighborGoods Neodata Intelligence NeoHire Neomed Software Nesting Network Automation Nevolution Next Impulse Media LLC Nimble CRM No Mimes Media Noise Los Angeles Nubook Oblong Industries OkCupid Labs (LA) Omaze Omnia Media OneCubicle Onestop Internet Online Land Planning OpenX Osurv Outcast Outlisten Overhead.fm Oversee PageWoo Park Me Particle 5 PartnersHub Party Earth Pastelink Payoff.com Paystik payvia Peerless Perfect Business Perfect Market Periodical Persway.me Photography BlogSites PictureHealing PIDSO Inc. Piglt Pink Cloud 9 Pixel Fish Plan A Drink Planana Playsino PlayWerks, Inc Plug.dj Pogoseat Pop-Up Pantry Porter Pose Postcard on the Run Praedicat, Inc. Primoca Privy.net Prodege / Swagbucks.com ProductionBeast Productsy ProgrammerMeetDesigner.com Prolebrities PromoJam PublishThis Pure Video PurePhoto Q1Media Quarterly Co. Qubeey, Inc Radical Studios Rails Girls LA Ramprate Ranker Readz RealDealDocs Reality Wanted Recargo, Inc. Regard Venture Solutions Rent.com RentalCompare Renter's Friend Republic Project Retention Science Revongo RewardTag Rexter Rhovit RideApart Rideshare, Inc. Rightsline Riot Games Rivalry Games Rivvid Video Trivia Games Roaming Hunger RoboDynamics RobotDough Rocket Online Media RocketFrog Roozt RTime.com Rubicon Project rundavoo Rush49 Sale Zap, Inc samesurf Sandwich Video Sanebox Savings.com ScaleHouse ScanDigital SceneShot Scoop Scopely ScoreBig.com Scratch Seed Theory Advertising & Design Segment Interactive Seismic Games Sellbrite SEOintelligence Serious Business ServiceMesh, Inc. SFW SGN ShareSquare Shift Ship Mate Shoe Dazzle, Inc, ShoppingCart.NET Shoptalk.la Showcase Technology ShowKit Sidebar, Inc Siderean Software Sierra Monolithics Sightcine, Inc. Silicon Beach Fun Silicon Beach LA SimplePractice SimplyFinance Six Degrees Games Skild Skilloop Sky Bird Travel Tours Smart Jog SmartAction SmartRules Smilu, Inc. Snapchat SOA Software Social Approve Social Project Social Rewards SocialEngine SocialTagg Socialtyze SocialVibe SodaHead.com SoftEgg Sometrics Sparktooth Sparqlight Spindi Music Spire.io Splash Splooth Spoiler Shield Spokeo Sports Buy stacksocial StackSocial Stan Winston School of Character Arts Star Labs / Readz Star Taggers Stardoll Media Startup Payments by NDMS Startup Vitamins STATE steelhouse Stickam Storiad Stratalux, Inc. Streamin' Garage Streamup Streetfire.net studintstay StyleSaint Supermassve SuperTuner Surf Air Swagsy Sweety High TabletKiosk Taggle Tailored Republic Tandem Stills + Motion, Inc. Tapshare Target Close Task Us Tasqe Tauris.io Team Amougou Publishing Tecca Tele Flip TeleSign Tennis Channel Terra Matrix Media TestMax Inc. Textags, Inc. textPlus The ACME Network The Auto Moto The Brain Technologies The California Stock Exchange The Green Spot The Honest Co. The Posterity The Price Pros The Search Agency The Startup Car Inc. The Wrap TheLEK.com TheStyleClub This Next ThrdPlace Ticketmob TigerText, Inc Tire Tab Titan Gaming Tongal, Inc Topanga Technologies Topspin Media Total Beauty Media Totally.Me Touchsemantics, LLC. Townhang.com Tradesy Trail Box Travelstrings Trexa Triptrotting Trivial Software TrueCar TrueVillages tryCapsule Tuition.io TuneWiki TweetMyJobs TwitterTopper UberMedia Uncouth Media, LLC Unfold Inc. unITy PSA Untappd uSamp USBX Userplane Ustream Valarm Vantage Media Vantage Surgical Systems Varoj Vault Street VAULT29 Veebox Velocify Inc VendorPriceBook.com Venyooz verago.com Veric Software Viddy Vidilife Virtual Greats Virtual Piggy Visual Potluck Viva Vision VoAudio Vokely Vokle Vortx Immersion Media, Inc. VX4G Wireless Vyclone W4, LLC Wallaby Financial Warner Energy WebGem Network Webgiftr WelcomeFaith.com Wemo Media WeSawIt Inc. Whalebone IR and Software What's Trending WhatsGood Where My Dogs At WireJack Wishiverse Wittlebee WonderHowTo www.onlybusiness.com Xact Check XrackPro Xwerx YBUY, INC. YellowBot YesPix younity (Entangled Media) Yowza!! YS Interactive YummyYummyTummy ZADSPACE Zag ZEFR zest cash ZexSports Zillion TV ZipfWorks ZipRecruiter ZOWOWS Zugara
  21. 24 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP

    COMMUNITY I VENTURE CAPITAL VC FIRMS Double M Capital (see gregbettinelli.com/la for more)
  22. 25 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP

    COMMUNITY I VENTURE CAPITAL VC PARTNERS Anthem Venture Partners Bill Woodward Brian Mesic Mike Murphy Baroda Ventures David Bohnet Peter Lee Crosscut Ventures Rick Smith Brian Garrett Brett Brewer DFJ Frontier David Cremin Scott Lenet Double M Capital Mark Mullen Greycroft Partners Dana Settle Mark Terbeek Karlin Ventures TX Zhuo Lowercase Capital Matt Mazzeo Chris Sacca MK Capital Yair Landau NALA Investments Tom McInerney Emilio Diez Barroso Pritzker Group Matt McCall Plus Capital Adam Lilling Rincon Venture Partners Jim Andelman John Greathouse Rustic Canyon Nate Redmond David Travers Neal Hansch John Babcock Wavemaker Partners David Siemer Eric Manlunas Upfront Ventures Brian McLoughlin Steven Dietz Mark Suster Yves Sisteron Greg Bettinelli Hamet Watt
  23. 26 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP

    COMMUNITY I VENTURE CAPITAL VENTURE CAPITAL TRENDS Source: CBInsights $790 $863 $1,155 $1,498 $1,865 2010 2011 2012 2013 2014e $ Funding (M) $ Funding (M) LA VC investment: $1.5B invested in SoCal in 2013
  24. $7.5B+ in 2014 so far with more to come ACQUIRED

    BY APPLE GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I VENTURE CAPITAL SUCCESSFUL EXITS Source: CBInsights ACQUIRED BY FACEBOOK IPO ACQUIRED BY DISNEY ACQUIRED BY AOL ACQUIRED BY APPLE IPO 27
  25. 28 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP

    COMMUNITY I ANGEL INVESTORS ANGELS Brian Lee Tom McInerney Jason Calacanis Clark Landry Jarl Mohn Kamran Pourzanjani Paige Craig Adam Lilling Gil Elbaz Paul Bricault Troy Carter and more on Ashton Kutcher
  26. 30 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP

    COMMUNITY I ACCELERATORS ACCELERATORS amplify.la | Venice Partners: Paul Bricault, Richard Wolpert, Jeff Solomon, David Carter, Oded Noy disneyaccelerator.com | Glendale Partners: Cody Simms launchpad.la | Santa Monica Partners: Sam Teller muckerlab.com | Santa Monica Partners: Erik Rannala, Will Hsu startengine.com | Westwood Partners: Howard Marks, Paul Kessler
  27. 31 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP

    COMMUNITY I INCUBATORS INCUBATORS AND TECHNOLOGY STUDIOS idealab.com | Pasadena science-inc.com | Santa Monica laincubator.org | Downtown
  28. COWORKING SPACES GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES

    STARTUP COMMUNITY I COWORKING BlankSpaces – blankspaces.com Coloft – coloft.com CoWorks – coworks.com CrossCampus – crosscamp.us Kleverdog – kleverdog.com The Roc– realofficecenters.com NextSpace (@ Amplify LA)– nextspace.us Working Village – workingvillage.com 32
  29. 33 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP

    COMMUNITY I PARTNERS BIG COMPANIES Can support, sponsor, partner, invest…
  30. 34 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP

    COMMUNITY I PARTNERS Studios Warner Brothers Disney Sony Pictures Paramount Pictures Fox Studios NBC Universal Dreamworks Lionsgate MGM Relativity Media The Weinstein Company Production Companies Shine America One Three Media Dick Clark Productions Ryan Seacrest Productions Electus Magical Elves Bad Robot Vuguru BermanBraun Fremantlemedia Anonymous Content 5x5 Media Agencies CAA WME UTA ICM Paradigm HOLLYWOOD
  31. 35 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP

    COMMUNITY I SERVICE PROVIDERS SERVICE PROVIDERS Legal Recruiting Real Estate Hosting Accounting Banking Insurance CFO HR
  32. 36 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP

    COMMUNITY I TECH PRESS PRESS Michael Carney PandoDaily Lori Kozlowski Forbes.com Ryan Lawler TechCrunch Andrea Chang LA Times Benjamin Kuo SoCal Tech Lindsay Blakely Inc.
  33. 37 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP

    COMMUNITY I WHAT YOU THINK COMMON MISCONCEPTIONS
  34. DO GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP

    COMMUNITY I DO THIS •  Learn the lexicon and how to best position your skillset •  Make it easy for people to help you •  Think long and hard about what kinds of environments best suit you and seek those out •  Roll up your sleeves and learn new skills •  Remain humble and figure out ways to give back to the community even when you’re a giant success 38
  35. DON’T GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP

    COMMUNITY I DON’T DO THIS •  Think everyone knows something you don’t •  Be afraid to ask for help, guidance, and introductions •  Hesitate to offer whatever it is that YOU do best •  Get discouraged 39
  36. HOW DO I GET STARTED? ASK YOURSELF (BE HONEST) GENERAL

    ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I FIRST STEPS •  What am I passionate about? •  What types of environments suit me? •  What am I good at? •  What part of the tech community best matches up to my passions and skills? •  How do I best hone these skills and communicate them to others? 40
  37. 41 READ GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES

    STARTUP COMMUNITY I READ Mark Suster — bothsidesofthetable.com VentureHacks — venturehacks.com Greg Bettinelli — gregbettinelli.com Paul Graham — paulgraham.com Fred Wilson — avc.com Chris Dixon — cdixon.org + @pmarca tweets & Benedict Evans PandoDaily — pandodaily.com TechCrunch — techcrunch.com Hacker News — news.ycombinator.com General Assembly — generalassemb.ly/blog
  38. 42 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP

    COMMUNITY I GO EDUCATION Codecademy – codecademy.com EdX – edx.org *General Assembly – generalassemb.ly Learn Code the Hard Way – learncodethehardway.org Lynda – lynda,com One Month Rails – onemonthrails.com Treehouse – treehouse.com Udacity – udacity.com Udemy – www.udemy.com
  39. STARTUP JOBS •  Front-End Developer (CSS,HTML) •  Back-End Developer (Ruby,

    Python, Java) •  UX/UI Designer (inDesign, Photoshop) •  Product Manager (Light Front-End Developer, Design) •  Business Development (Sales, Partnerships) •  Marketing/User Acquisition (Email Marketing, Social Media, SEO, Data Analytics) •  Data Scientist (Hadoop, Matlab, SQL) •  Sales (Willingness to find and follow leads) •  Community Management (Social Media) •  Operations (Customer Services, Office Management) •  Other roles depending on vertical GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I WHAT YOU COULD DO 43
  40. 44 EMAILING TIPS GENERAL ASSEMBLY I INTRODUCTION TO THE LOS

    ANGELES STARTUP COMMUNITY I EMAIL •  Be concise •  Make your ask clear •  Have a hook •  Do research •  Don’t be afraid to follow up •  Don’t ask for lots of time •  Don’t ask busy people to lunch •  Don’t ask questions that you can answer by checking a website
  41. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY

    I GO •  Sign up for event newsletters •  Attend meet ups, happy hours, panels, and classes •  Learn how to code / design •  Check out hackathons and Startup Weekends •  Take interesting people you meet out for coffee •  Be useful – make introductions, give feedback, help people you meet, keep an open mind •  Blog about our experiences and adventures •  Engage on Social Media GO 45
  42. 56 NEWSLETTERS GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES

    STARTUP COMMUNITY I NEWSLETTERS Launch Ticker — launchticker.com Product Hunt – producthunt.co Mattermark Daily – mattermark.com Media Redef— mediaredefined.com SiteInspire – siteinspire.com Startup Digest — startupdigest.com General Assembly — generalassemb.ly/learn Bothsides TV – youtube.com/BothsidesTV This Week in Startups A16Z Podcast