Digital Marketing Essentials

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Transcript

3. Objectives: ▪ Examine the differences between social media platforms ▪ Evaluate effectiveness of current social media profiles and revise them in line with current practises ▪ Compare social media marketing strategies ▪ Use key metrics to analyse social media performance Slide 3
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6. Slide 6 What can social media do for your business?
7. Slide 7 3.6 BILLION Over 3.6 billion people use social media worldwide, a number projected to increase to nearly 4.41 billion by 2025. - Statista 71 PER CENT 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. - Global Web Index 54 PER CENT 54% of social browsers use social media to research products. - Nielsen
8. Brands successfully engaging on social media: ▪ Airbnb uses Instagram to share compelling stories of hosts and travelers, showcasing the unique experiences available through their platform. ▪ John Lewis & Partners leverages X and Facebook to offer outstanding customer service, addressing inquiries, concerns and feedback with speed and empathy. Their proactive approach to customer care on social media sets a high standard for retail excellence in the digital age. ▪ Nike’s #JustDoIt campaign on TikTok encouraged users to share their fitness journeys, creating a massive community of brand advocates. Slide 8 www.instagram.com/airbnb/ www.facebook.com/johnlewisretail www.twitter.com/JohnLewisRetail www.tiktok.com/@nike
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21. • • Slide 21 @cstagehair @centrestagehair @cshair @centrestagehair @centrestagehair @centrestagehair
22. • • • • Slide 22 website contact emojis location what you do connections tagline additional information website
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32. Slide 32 Definition Engagement Rate Impressions Reach Importance Followers
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