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From Setback to Success: Our Journey in App Dev...

Avatar for Leeds Mobile Leeds Mobile
July 14, 2025
18

From Setback to Success: Our Journey in App Development

Join us as we walk through our challenging yet rewarding journey of launching our first app.

We'll explore the initial hurdles, the pivotal rebuild, and the strategies that led to our apps's current success and future enhancements.
Witness our transformation from doubt to delight and discover what's next on our roadmap.

Mike Dwyer is Senior Product Manager at Planet Sport, where he leads the development of mobile apps for the UK’s largest independent sports media publisher.

Since joining in 2023, he has established and grown the mobile app team, launched new features, and driven user research and design for upcoming apps. Mike’s expertise spans cross-functional team leadership, agile delivery, and championing user-centric mobile experiences.

Gabrielle Earnshaw has been in tech and engineering for years, and for the last 12 has focused entirely on mobile. She has built apps, led mobile teams, led a mobile practice and been the CTO of a successful mobile app startup.
She observed that the leaders who sat above those mobile apps often made bad decisions, with expensive consequences, because they didn’t have the insight that ‘mobile’ is different to web and backend.
So she founded Making Mobile Simple, and today she helps technology leaders - who aren’t mobile specialists - build successful mobile apps and run effective mobile teams.
She has been working with the team at Planet Sport for the last year.

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Leeds Mobile

July 14, 2025
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Transcript

  1. From Setbacks to Success Mike Dwyer & Gabrielle Earnshaw 9th

    July 2025 Our Journey in App Development
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  3. Key features delivered M Transfer Centre Rumours Done Deals Live

    matches Spoiler alerts Event calendar Home Screen Your news Your transfers Your matches News
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