More With Less: Leveraging Google Analytics to Amplify Your Impact

We invest a ton of time and money into our online efforts, but how do we know whether our time and money is well spent? How do we optimize our website to make sure it’s engaging our ideal audience, converting visitors into donors, and amplifying our impact?

With Google Analytics we can gather mountains of data to help answer these questions. But the real issue is how to transform the data into actionable insights that inform our decision making.

In this workshop you’ll learn how to leverage Google Analytics to focus your limited time and budget on the key efforts that will drive the biggest results for your organization.

Transcript

1. More With Less: 
 Leveraging Google Analytics to Amplify Your Impact MATT JAGER
2. Matt Jager TECH LEAD & FRONT-END DEVELOPER
3. @atendesign aten.io
4. Work That
 Matters
5. Work That
 Matters
6. How can we best use our limited time and resources to move the needle?
7. What the $&!* should I do?
8. Photo Credit: Jim Legans, Jr
9. Photo Credit: TheeErin
10. “The most common mistakes digital practitioners and leaders make is to either do things in the wrong order, or to try and do too much at one time. - Avinash Kaushik, Digital Marketing Evangelist at Google
11. What We’ll Do Today 1. Frameworks for Focus 2. Transform Goals into KPI’s 3. Set up Google Analytics
12. Digital Leader Life Goals •Know what we should focus on •Know what works and what doesn’t

13. Frameworks for Focus
14. Know Thy Audience
15. Ladders of Awesomeness Evolution > Revolution
16. Inspired by Avinash Kaushik http://bit.ly/nten-ladder
17. Inspired by Avinash Kaushik http://bit.ly/nten-ladder
18. Transform Goals Into KPI’s
19. Inspired by Avinash Kaushik http://bit.ly/nten-goals
22. Perfect Customer Lifecycle Source: Infusionsoft http://bit.ly/nten-lifecycle
23. Setting Up
 Google Analytics
24. Two Best Practices http://bit.ly/nten-setup 1. Filter irrelevant traffic 2. Remove analytics spam
25. Set Up Settings
26. Goals Settings / Goals
27. Goals Settings / Goals
28. Goals Conversions / Goals / Overview
29. Goals Acquisition / All Traffic / Channels
30. Campaigns Google Campaign URL Builder
31. Campaigns Google Campaign URL Builder http://www.aten.io/? utm_source=facebook& utm_medium=cpc&utm _campaign=fb092017& utm_term=drupal&utm_ content=v1
32. Campaigns Google Campaign URL Builder http://www.aten.io/? utm_source=facebook& utm_medium=cpc&utm _campaign=fb092017& utm_term=drupal&utm_ content=v1
33. Campaigns Acquisition / Campaigns/ All Campaigns
34. Experiment Measure Repeat
35. of marketers cannot tell if a particular campaign is driving sales. 38%
37. Thanks! Matt Jager mattj@aten.io
38. bit.ly/nten-matt @atendesign | aten.io SLIDES