You've just build a killer app with a killer website. Downloads are skyrocketing and you are getting lots of good feedback from users. Then someone asks you for data. Where are people using the app? How many times have people used a certain feature? Can you make predictions about user interactions based on past usage? In this session, let's take a look at what goes into mining mobile data and analyzing the insights. We'll discuss different approaches to gathering, storing, and querying data, which metrics and KPIs to focus on, and how to interpret and use information in order to determine the real drivers behind user behavior.