Content is the core of any site. But to be effective, it needs to be useful for your particular audience. How do you know who your actual users are? What's the best way to perform a research phase, and when do you know when you've gathered enough details? How do you show your work for stakeholders once you're done? This session will answer those questions and walk you through tools and tactics for the development of content that arrives right on time for the people who need it most.