Future of Dining Through LINE API

Transcript

1. Pongsakorn Teeraparpwong (A)
   CTO & Co-founder, Hato Hub
   Future of Dining
   Through LINE API
   

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2. • Current Dining Experience
   • Future of Dining Experience
   • Case Study: Hato Digital Dine In
   • Beyond Dining
   Agenda
   

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3. Current Dining Experience
   

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4. Customer Pain Points
   Order please! Check please!
   Where is my food !?!
   COVID? Physical Menu Cash
   

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5. Restaurant Pain Points
   Staff management
   Order management
   Cash management
   

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6. Future of Dining Experience
   

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7. LINE Platform
   Why LINE?
   Highest adoption in Thailand
   no need to install new app / register
   Rich development ecosystem
   LIFF, messaging, rich menu, etc.
   LINE
   Official
   Account
   

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8. Digital Dine In
   CASE STUDY
   

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9. Empower F&B to
   thrive in digital age
   

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10. Platforms and services,
    designed to grow F&B
    businesses, fast!
    

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11. Digital Dine In
    CASE STUDY
    

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12. Scan QR
    https://liff.line.me/...
    automatically opens
    LINE app
    

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13. Certified Provider
    adding/unblocking friend
    as default option
    Hato Kitchen
    Hato Kitchen test
    Hato Kitchen
    Provider: Hato Hub Dine In Co., Ltd.
    

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14. Ordering
    

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15. Ordering
    

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16. Ordering
    

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17. Ordering
    

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18. Ordering
    

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19. Payment
    

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20. Payment
    

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21. Payment
    

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22. Done!
    

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23. Customer Pain Points
    Order please! Check please!
    Where is my food !?!
    COVID? Physical Menu Cash
    

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24. Restaurant Pain Points
    Staff management
    Order management
    Cash management
    

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25. Tech stack
    AWS
    Lambda
    S3 web
    hosting
    API
    Gateway
    liff sdk js line-bot-sdk-go
    

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26. Tech stack
    AWS
    Lambda
    S3 web
    hosting
    API
    Gateway
    Restaurant
    Staff
    Restaurant
    Kitchen
    

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27. This is just the beginning…
    

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28. Demographic
    Food
    preference
    Social
    behavior Location
    Time
    Payment
    method
    Customer
    

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29. Customer Data Platform (CDP)
    Segmentation
    Predictive
    Insight
    LINE SMS
    Social
    Media
    Customer
    Data
    

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30. Personalized Dining Experience
    through AI and ML
    Automated
    Marketing
    Campaign
    Egg omelet with
    ham
    Egg omelet with
    ham
    Food
    Recommendation
    Egg omelet with
    ham
    

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31. Dine-in
    Delivery
    through
    LINE OA
    Delivery
    through
    platforms
    Social
    Media
    Phone
    Omni-Channel
    Seamless experience across all touchpoints
    

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33. We are hiring!
    jobs@hatohub.com
    Interested in HatoHub?
    info@hatohub.com
    https://www.hatohub.com
    

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