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Future of Dining Through LINE API

Future of Dining Through LINE API

LINE Developers Thailand

September 07, 2022
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  1. Pongsakorn Teeraparpwong (A)
    CTO & Co-founder, Hato Hub
    Future of Dining
    Through LINE API

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  2. • Current Dining Experience
    • Future of Dining Experience
    • Case Study: Hato Digital Dine In
    • Beyond Dining
    Agenda

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  3. Current Dining Experience

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  4. Customer Pain Points
    Order please! Check please!
    Where is my food !?!
    COVID? Physical Menu Cash

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  5. Restaurant Pain Points
    Staff management
    Order management
    Cash management

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  6. Future of Dining Experience

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  7. LINE Platform
    Why LINE?
    Highest adoption in Thailand
    no need to install new app / register
    Rich development ecosystem
    LIFF, messaging, rich menu, etc.
    LINE
    Official
    Account

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  8. Digital Dine In
    CASE STUDY

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  9. Empower F&B to
    thrive in digital age

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  10. Platforms and services,
    designed to grow F&B
    businesses, fast!

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  11. Digital Dine In
    CASE STUDY

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  12. Scan QR
    https://liff.line.me/...
    automatically opens
    LINE app

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  13. Certified Provider
    adding/unblocking friend
    as default option
    Hato Kitchen
    Hato Kitchen test
    Hato Kitchen
    Provider: Hato Hub Dine In Co., Ltd.

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  14. Customer Pain Points
    Order please! Check please!
    Where is my food !?!
    COVID? Physical Menu Cash

    View full-size slide

  15. Restaurant Pain Points
    Staff management
    Order management
    Cash management

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  16. Tech stack
    AWS
    Lambda
    S3 web
    hosting
    API
    Gateway
    liff sdk js line-bot-sdk-go

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  17. Tech stack
    AWS
    Lambda
    S3 web
    hosting
    API
    Gateway
    Restaurant
    Staff
    Restaurant
    Kitchen

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  18. This is just the beginning…

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  19. Demographic
    Food
    preference
    Social
    behavior Location
    Time
    Payment
    method
    Customer

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  20. Customer Data Platform (CDP)
    Segmentation
    Predictive
    Insight
    LINE SMS
    Social
    Media
    Customer
    Data

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  21. Personalized Dining Experience
    through AI and ML
    Automated
    Marketing
    Campaign
    Egg omelet with
    ham
    Egg omelet with
    ham
    Food
    Recommendation
    Egg omelet with
    ham

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  22. Dine-in
    Delivery
    through
    LINE OA
    Delivery
    through
    platforms
    Social
    Media
    Phone
    Omni-Channel
    Seamless experience across all touchpoints

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  23. We are hiring!
    [email protected]
    Interested in HatoHub?
    [email protected]
    https://www.hatohub.com

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