Elizabeth wants to pass on her tips and tricks for learning SEO from the ground up. SEO can oftentimes seem like a never-ending list of opportunities and recommendations for improvement — feeling overwhelmed? Elizabeth wants to help others find the “why” under all of the tactics spit out by automated tools and outdated agency audits. She wants to inspire digital marketers and businesses to do better marketing by helping them better understand how SEO works and how it fits into an overall business strategy.