Get your clients on board with a local link building strategy!

I walk you through a step-by-step process to help get your client (or boss) on board with a local link-building strategy. Feel confident asking for the time and resources you need to build important local links.

Transcript

1. Get your clients on board with a local link building strategy! Elizabeth Linder @Its_Liz_Linder
2. “Let’s build local links!”
3. Why is local link building important?
4. Links are a ranking factor!
5. How can I get my client on board with a local link building strategy?
6. 1. Know your client’s business goals
7. illo
8. 2. Map out the benefits of local link building with your client’s goals
11. 3. Identify your obstacles
12. “I don’t want to pay for that!”
13. “I don’t have time in my schedule to help”
14. “We don’t have that resource to share?”
15. “Our site sucks”
16. 4. Gather a couple examples of local link building opportunities that fit within your client’s means.
18. 5. Make a list of everything you’ll need for your client to sign off on a link building strategy.
19. “How much effort will this take?”
20. “How can I tell if this is making a difference?”
21. “What resources can we utilize?”
22. “How will we complete the outreach?”
23. 6. Present this information to your client.
25. Why should they care about link building?
27. What obstacles do I have to take into account?
29. What do we need to be successful?
30. How can we tell if it’s working?
32. Bonus: Use our link tracking spreadsheet kickpoint.ca/brightlocal-ukrain e
33. Thank you! kickpoint.ca/newsletter Elizabeth Linder @Its_Liz_Linder