Does your local visibility have you down bad? You can fix it. No really, you can.

In this talk, I share opportunities and examples for businesses trying to rank multiple GBPs. I include tactics to improve prominence and relevance online and outline how these tactics can tie into the overall goals of a business. Users will walk away with actionable to-dos and guidance on how to prioritize where they can start and how they can get the resources or buy-in to do so.

Transcript

1. Elizabeth Linder | kpplaybook.com Does your local visibility have you down bad? You can fix it, no really, you can! Elizabeth Linder #localseoforgood @Its_Liz_Linder
2. Elizabeth Linder | kpplaybook.com
3. Elizabeth Linder | kpplaybook.com Are you a multi-location business struggling with visibility for some of your locations?
4. Elizabeth Linder | kpplaybook.com You can fix it! No really, you can. ♫ “I Can Fix Him (No Really I Can)”
5. Elizabeth Linder | kpplaybook.com Elizabeth Linder | kpplaybook.com How does Google rank local businesses?
6. Elizabeth Linder | kpplaybook.com
7. Elizabeth Linder | kpplaybook.com Elizabeth Linder | kpplaybook.com
8. Elizabeth Linder | kpplaybook.com Elizabeth Linder | kpplaybook.com
9. Elizabeth Linder | kpplaybook.com Similar businesses in the same building?
10. Elizabeth Linder | kpplaybook.com Elizabeth Linder | kpplaybook.com
11. Elizabeth Linder | kpplaybook.com Elizabeth Linder | kpplaybook.com
12. Elizabeth Linder | kpplaybook.com Elizabeth Linder | kpplaybook.com To be successful, we need to think beyond Google and our own websites.
13. Elizabeth Linder | kpplaybook.com Elizabeth Linder | kpplaybook.com 1. What are the business goals?
14. Elizabeth Linder | kpplaybook.com Elizabeth Linder | kpplaybook.com
15. Elizabeth Linder | kpplaybook.com Elizabeth Linder | kpplaybook.com 2. What are the important business details of this location?
16. Elizabeth Linder | kpplaybook.com kpplaybook.com/local-seo-for-good-2024
17. Elizabeth Linder | kpplaybook.com Elizabeth Linder | kpplaybook.com 3. What are some additional unique details about a new (or underperforming) location?
18. Elizabeth Linder | kpplaybook.com
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20. Elizabeth Linder | kpplaybook.com Develop a review strategy before opening.
21. Elizabeth Linder | kpplaybook.com “Can I ask you a question?” ♫ “Question...?”
22. Elizabeth Linder | kpplaybook.com The devil’s in the details. ♫ “peace”
23. Elizabeth Linder | kpplaybook.com What does your sales process look like?
24. Elizabeth Linder | kpplaybook.com Who are the people working at this location?
25. Elizabeth Linder | kpplaybook.com
26. Elizabeth Linder | kpplaybook.com Utilize employee online business profiles
27. Elizabeth Linder | kpplaybook.com Accessibility Information
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29. Elizabeth Linder | kpplaybook.com Partnerships & Community Involvement
30. Elizabeth Linder | kpplaybook.com Promote volunteer work on your location-specific social media profiles.
31. Elizabeth Linder | kpplaybook.com Elizabeth Linder | kpplaybook.com 4. Create a location landing page for your new location.
32. Elizabeth Linder | kpplaybook.com brightlocal.com/learn/local-seo/local-search-optimization/location-pages/
33. Elizabeth Linder | kpplaybook.com Elizabeth Linder | kpplaybook.com♫ “august”
34. Elizabeth Linder | kpplaybook.com Overall Quality & Placement Of Content
35. Elizabeth Linder | kpplaybook.com Elizabeth Linder | kpplaybook.com Update out-of-date information.
36. Elizabeth Linder | kpplaybook.com
37. Elizabeth Linder | kpplaybook.com Include location information in your title tags and H1 header tags.
38. Elizabeth Linder | kpplaybook.com Embed your GBP map.
39. Elizabeth Linder | kpplaybook.com Include N.A.P and important contact information higher up on the location landing page.
40. Elizabeth Linder | kpplaybook.com Implement a strong internal linking strategy and a clear navigational hierarchy.
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42. Elizabeth Linder | kpplaybook.com Elizabeth Linder | kpplaybook.com
43. Elizabeth Linder | kpplaybook.com Elizabeth Linder | kpplaybook.com
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45. Elizabeth Linder | kpplaybook.com Incorporate location-specific awards, volunteer work, and/or relevant memberships to your location landing page.
46. Elizabeth Linder | kpplaybook.com
47. Elizabeth Linder | kpplaybook.com Structured Data
48. Elizabeth Linder | kpplaybook.com Elizabeth Linder | kpplaybook.com Avoid irrelevant schema types!
49. Elizabeth Linder | kpplaybook.com Elizabeth Linder | kpplaybook.com 4. Set up location and industry specific citations.
50. Elizabeth Linder | kpplaybook.com Have the same, relevant citations for all locations.
51. Elizabeth Linder | kpplaybook.com Elizabeth Linder | kpplaybook.com Avoid out-of-date and correct inaccurate information.
52. Elizabeth Linder | kpplaybook.com Elizabeth Linder | kpplaybook.com
53. Elizabeth Linder | kpplaybook.com Elizabeth Linder | kpplaybook.com 5. Create A Google Business Profile
54. Elizabeth Linder | kpplaybook.com https://whitespark.ca/google-business-profile-guide/
55. Elizabeth Linder | kpplaybook.com Additional Google Business Profile optimization tips!
56. Elizabeth Linder | kpplaybook.com Optimize for the primary category you want the location to be known for!
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58. Elizabeth Linder | kpplaybook.com Elizabeth Linder | kpplaybook.com
59. Elizabeth Linder | kpplaybook.com Elizabeth Linder | kpplaybook.com
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62. Elizabeth Linder | kpplaybook.com Question…?
63. Elizabeth Linder | kpplaybook.com “Next Chapter”
64. Elizabeth Linder | kpplaybook.com Elizabeth Linder | kpplaybook.com 6. Create and optimize relevant social media profiles.
65. Elizabeth Linder | kpplaybook.com Elizabeth Linder | kpplaybook.com Post regularly to avoid outdated information being featured.
66. Elizabeth Linder | kpplaybook.com List ALL of your locations!
67. Elizabeth Linder | kpplaybook.com Share location and primary category related content equally across all locations.
68. Elizabeth Linder | kpplaybook.com Elizabeth Linder | kpplaybook.com 7. Build on your relevance through backlinks!
69. Elizabeth Linder | kpplaybook.com Elizabeth Linder | kpplaybook.com
70. Elizabeth Linder | kpplaybook.com Thank you! Elizabeth Linder kpplaybook.com/newsletter @Its_Liz_Linder