Behavior Modes for UX

3d5dda7ecc1c799fece531917480d677?s=47 lou suSi
July 16, 2015

Behavior Modes for UX

UX teams go to extraordinary efforts to outsource or research a set of personas to inform critical design decisions. Yet often these fictional artifacts of our early research become merely ghostly reminders of the people that use our designs in the real world. How can we better leverage these interesting character portraits? Can we somehow bring them to life to get a richer understanding of the experiences we’re designing? Behavior Modes introduces a new set of anticipated temporal complexities that nicely map to personas and scenarios, helping us to evolve more and more realistic stories with each iteration to drive key decisions throughout the UX design process.

I recently gave this talk out at Google in Kendall Square, Cambridge for UX Boston's evening of presentations on Design and Technology entitled 'Ideating Mobile, Prototyping w/ Sketch, and Behavior Modes!'. More details about the event and about UX Boston can be seen at:

http://www.meetup.com/uxboston/events/220346470/

3d5dda7ecc1c799fece531917480d677?s=128

lou suSi

July 16, 2015
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Transcript

  1. M O D E S behavior

  2. None
  3. welcome

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  5. UXBoston

  6. lou suSi

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  8. myOwnMindLLC don’t just think about it

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  10. M O D E S behavior

  11. but first …

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  14. time’s up!

  15. thanks

  16. and now …

  17. M O D E S behavior

  18. a storyfirst APPROACH tohuman-centered DESIGN.

  19. story design 2015 our trendy fun in ux

  20. waterfall

  21. agile

  22. fragile

  23. UX lean

  24. hybrid

  25. Big D A T A and analytics

  26. journeymapping

  27. design service

  28. first content

  29. responsive

  30. use case scenarios

  31. first mobile

  32. storytelling

  33. but

  34. design user-centered ? where’s the

  35. where’d all the go people ? in the design process

  36. story human the don’t forget

  37. humanity don’t forget in design

  38. human centered

  39. personas

  40. personas companies don’t know how to use

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  42. personas the story are really the most integral part of

    we’re telling through
 our experience design
  43. personas we need to
 better understand how to leverage

  44. to design and
 make meaningful experiences for people we’re designing

    for the
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  47. personas are meant to be performed

  48. personas are meant to be immersive

  49. personas are meant to be playful

  50. patricia moore

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  53. user research gonzo

  54. phenomenological research

  55. person first

  56. immersive methodologies

  57. personas are the best way to use your research …

  58. informed imagination and your

  59. empathically understand to

  60. what it might feel like

  61. experience to actually

  62. design your

  63. human from another person’s perspective

  64. the trick but here’s

  65. play

  66. perform

  67. Be

  68. but …

  69. personas need a little help to really come to life

  70. M O D E S behavior

  71. person aka ‘the user’ motivation context device emotion

  72. device how does the influence user BEHAVIOR ?

  73. M O D E S behavior

  74. let’s take a quick look at . . .

  75. . . . an evolution of our devices

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  94. person aka ‘the user’ motivation context device emotion

  95. M O D E S behavior

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  111. DESIGN needs to be more

  112. immersive

  113. tactile

  114. collaborative

  115. imaginative

  116. yet informed

  117. real

  118. social

  119. fun

  120. as designers we need to

  121. develop personas as we

  122. get out of our own heads

  123. get into the heads of our users

  124. leverage human stories

  125. as realistic as possible

  126. research imagination &

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  129. THANK YOU

  130. SpeakerRate http://spkr8.com/t/60101

  131. stay in touch ls@loususi.com | @loususi @storyfirst | + storyfirst.com

    + loususi.com
  132. M O D E S behavior