User Story Mapping - Berghs School of Communication

Workshop conducted at part of Product UX program 2015 at Berghs School of Communication in Stockholm

Transcript

1. Christopher McCann @letterpress_se 27 November 2015 User Story Mapping Berghs Photos: images.superfamous.com nos.twnsnd.co
2. How did we get here ? Jeff Patton @jeffpatton
3. Story + Map
4. A Good Story s Inciting Problem Crisis Climax End Hero/Goal
5. Problem A Product Story s Competition Who/Goal Product Value Goal Met
6. The Story of your Design Lets imagine a future. Let’s assume for a minute that this solution is live, and let’s talk about a day in the life of someone using it, and start telling their story. First, they would do this, then this, and so on...
7. Goal, Task, Tool Our Solution Activity Task Tool Goal Framed Problem
8. The Map Activites People will use the system for (verbs) Steps That make up the Activity (verbs) Details Of the step above (verbs): What are the specific things they would do here? What are the alternative things they could do? Points of frustration or delight ? What would someone do if something went wrong ? Time
9. Steps Details
10. Benefits Common understanding of the Big Picture Collaboration - physical objects helps Find holes in our thinking Allows analysis and planning
11. Preparation Appoint a facilitator. Identify the problem to be solved. Assemble cross functional group of 3-8 persons. Enough physical space. Plan for 2-3 hours (max).
12. Exercise - Tell your story
13. Planning Julafton You and your partner have invited your family to your new apartment (45m²) for Julafton. Family: 2 parents, 2 grandparents, brother and his girlfriend with 2 children (ages 5 and 7). 10 people. Brother, girlfriend and children are vegetarian. Grandparents are ‘traditional’ in their tastes.
14. Write down all Steps (verbs) you can think of. (3 min) Present and assemble all of the post-its notes on a timeline. (5-7 min) Group all post-its that belong together - in silence. (2 min) Remove duplicates. Give each group a name. These groups are called Activities. Prioritise Steps under Activities. Instructions
15. Summary You and your partner have invited your family to your new apartment (45m²) for Julafton. Family: 2 parents, 2 grandparents, brother and his girlfriend with 2 children (ages 5 and 7). 10 people. Brother, girlfriend and children are vegetarian. Grandparents are ‘traditional’ in their tastes. Write down all of the Steps (verbs) you can think of. Each person presents their post-it notes. Group notes that belong together - in silence. Remove duplicates. Give each group a name. These groups are called Activities. Prioritise Steps under Activities.
16. Iteration What would Da Vinci do?
17. Iteration Iteration 2 'Make it better' Iteration1 'Make it work' Activites People will use the system for (verbs) Steps That make up the Activity (verbs) Details Of the step above (verbs): What are the specific things they would do here? What are the alternative things they could do? Points of frustration or delight ? What would someone do if something went wrong ? Time
18. What I have Learned Frame the problem - Identify problems, users, desired impact. Tell a good story - Storyboards are helpful. Do your research - Include ALL stakeholders. Aim for cross-functional teams. Avoid too many detailed questions.