Influencing the Adoption of Software Engineering Methods Using Social Software

Influencing the Adoption of Software Engineering Methods Using Social Software

The slides for the talk I gave at ICSE 2012 in Zürich. The accompanying paper is linked to from


Leif Singer

June 08, 2012


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    Software Engineering Group Leibniz Universität Hannover, Germany Leif Singer, Kurt

    Schneider Influencing the Adoption of Software Engineering Methods Using Social Software | @lsinger
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    Adoption Issues for SE Practices Politics Technology Complexity Education Bureaucracy

    Perceived Utility “No, we don’t have a repository. We just zip the whole project and email it to each other.” [industry project]
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    Mandation – not enough. [Riemenschneider2002] individual developer acceptance is far

    from assured even in the presence of an organizational mandate “ ”
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    Leverage Social Software [Burke2009]: showing peer behavior can lead to

    imitation [Restivo2012]: virtual awards given by peers can increase productivity [Landers2011]: earning ranks for competence can increase engagement
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    A method to change practices De ne Goals & Metrics

    Recommendations for Change Derive Events & Combined Metrics Translate into Software
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    Example Student Project: Some never commit. Many commits without messages.

    Goal 1: more commits, more evenly spread out over time. Goal 2: more commits with commit messages. De ne Goals & Metrics ‣ commits per developer, time between commits, message length, ...
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    Example Spread existing behavior: show what peers do Provide jumpstart:

    ranking positive feedback (noti cation e-mails) Support feeling of competence: goals for noticing own progress Recommendations for Change
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    Example Derive Events & Combined Metrics Commit User Team Commits

    / User Commits / Team Team-Milestone User-Milestone Notification Notification Digest
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    Summary • Suboptimal adoption of SE practices • Leverage e

    ects of Social Software • Method provides & explains possibilities, warns of pitfalls • Clear the way for intrinsic motivations • Slides, papers:
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    References [Riemenschneider2002] C.K. Riemenschneider, B.C. Hardgrave, and F.D. Davis. Explaining

    software developer acceptance of methodologies: A comparison of five theoretical models. IEEE Transactions on Software Engineering, 28(12): 1135–1145, 2002. [Rogers2003] Rogers, E.M. Diffusion of Innovations, 5th ed. FreePress, 2003. [Ryan2000] Ryan, R. M. & Deci, E. L. Self-Determination Theory and the Facilitation of Intrinsic Motivation, Social Development, and Well-Being. American Psychologist, 51(1):, 68-78, 2000. [Beecham2008] S. Beecham, N. Baddoo, T. Hall, H. Robinson, and H. Sharp. Motivation in Software Engineering: A systematic literature review. Information and Software Technology, 50(9- 10):860–878, 2008. [Burke2009] M. Burke, C. Marlow, and T. Lento. Feed me: motivating newcomer contribution in social network sites. In Proceedings of the 27th international conference on Human factors in computing systems, pages 945–954. ACM, 2009. [Landers2011] R. N. Landers and R. C. Callan. Casual Social Games as Serious Games: The Psychology of Gamification in Undergraduate Education and Employee Training. Serious Games and Edutainment Applications, pages 399– 423, 2011. [Restivo2012] Restivo, M. & van de Rijt, A. Experimental Study of Informal Rewards in Peer Production. PLoS ONE: 7(3): e34358, 2012.