design_sprint_makuake

Transcript

1. WHAT IS… DESIGN SPRINT? M a k u a k e U I D E V E LO P E R / S H U M A K I N O S P E C I A L T H A N K S T O G O O G L E V E N T U R E S .BLVBLFࣾ಺ษڧձWFS
2. SHU MAKINO 6*σβΠϯ
   
   ϑϩϯτΤϯυ @mackymakiosh
3. ϢʔβʔϑΝʔετʹΑΓྑ͍ϓϩμΫτΛੜΈग़ͨ͢Ίɺ (PPHMF
   7FOUVSFT͕౤ࢿઌʹରͯ͠ߦ͍ͬͯΔ69σβΠϯख๏ DESIGN SPRINT…?
4. ৽6*΍৽ػೳͷޮՌݕূΛ೔ؒͰऴΘΒͤΔ͜ͱ͕Ͱ͖Δ DESIGN SPRINT…?
5. LEAN STARTUP ͱͷҧ͍
6. ཧ૝ -&"/
   
   45"3561 ։ൃ ϦϦʔε ܭଌ ൓෮͢Δ ΞΠσΟΞग़͠
7. ݱ࣮ -&"/
   
   45"3561 ਺஋ଌΕͳ͍ Ӭԕͱଓ͘։ൃ ޙ໭ΓͰ͖ͣ ϦϦʔε ಥൃతΞΠσΟΞ ࠷ѱͳΞΠσΟΞ
8. ΞΠσΟΞͷྑ͠ѱ͠͸ϦϦʔεͯ͠Έͯ ϢʔβʔϑΟʔυόοΫͰ൑அ͢Δ LEAN STARTUP!
9. ౴͑Λ͍࣋ͬͯΔͷ͸Ϣʔβʔ͚ͩͳͷ͸Θ͔Δ͚Ͳ ͣͬͱ͜ͷαΠΫϧճͯͨ͠Βମྗ΋ͨͳ͍Α LEAN STARTUP…
10. ΋ͬͱޮ཰తʹΞΠσΟΞͷݕূ͕͍ͨ͠ʂ DESIGN SPRINT
11. %&4*(/
    413*/5
12. DESIGN SPRINT ΞΠσΟΞͷൃࢄͱݕূΛര଎Ͱ܁Γฦ͢ ݕূͷͨΊʹ։ൃ͸ͤͣίετ࡟ݮ
13. ೔ؒͷϑϩʔ DESIGN SPRINT MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY ݕূ ϓϩτλΠϓ ҙࢥܾఆ ΞΠσΟΞग़͠ ϓϩμΫτͷ ໰୊ൃݟ
14. ೔ؒͷϑϩʔ DESIGN SPRINT MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY ݕূ ϓϩτλΠϓ ҙࢥܾఆ ΞΠσΟΞग़͠ ϓϩμΫτཧղ ໨ඪܾΊ αʔϏεσβΠϯͷجຊతͳϑϩʔͰ͕͢ ͜ΕΒΛ೔ؒͰεϐʔσΟʹऴΘΒͤ·͢
15. ಋೖࣄྫ ൢചαΠτϦχϡʔΞϧ ΞϓϦͷνϡʔτϦΞϧϦχϡʔΞϧ ച্ɾαΠτ଺ࡏ࣌ؒ هࣄอଘ཰Ξοϓ  ഒ
16. + more than 200 Startups ಋೖࣄྫ
17. ೔ؒͷ࣮ࡍͷྲྀΕ ֓ཁઆ໌ͷͨΊৄ͘͠͸4QSJOUͷهࣄͳͲΛࢀߟʹ DESIGN SPRINT
18. DAY 1 : UNDERSTAND MONDAY ϓϩμΫτΛཧղ͠՝୊఺Λݟ͚ͭΔ
19. DAY 1 : UNDERSTAND ⁞
    ࠓճͷ413*/5ͷ໨ඪܾΊ ϲ݄ޙɺ൒೥ޙɺ೥ޙ4QSJOUͷޮՌͱͯ͠ظ଴͢Δ͜ͱ͸ʁ
20. ⁞
    ࣾ಺ͰϓϩμΫτͷ৘ใऩू ϢʔβʔώΞϦϯάͷ݁Ռ Ϛʔέοτͷঢ়گ αʔϏεͷ࢓༷ λʔήοτϢʔβʔ ࣮ࡍͷϢʔεέʔε DAY 1 : UNDERSTAND
21. εέδϡʔϧݫकͰٞ࿦ͷటপԽΛ๷͛Δ ࣌ؒݫक ͲͷϓϩηεͰ΋ඞͣͭͷΞΠσΟΞ %&4*(/
    413*/5
    ϝϦοτ
22. ౾ͷछྨͱ͔౾ͷ൨͖ํ͍Ζ͍Ζ͋Γ͗ͯ͢ ݁ہͲΕΛങ͑͹͍͍ͷʁʁ USER ΦϯϥΠϯαΠτͷϢʔβʔώΞϦϯά݁Ռ DAY 1 : UNDERSTAND
23.  
    ετʔϦʔϘʔυΛ࡞Γ Ұ൪ղܾ͍ͨ͠՝୊఺Λ୳͢ DAY 1 : UNDERSTAND
24. ϓϩμΫτͷొ৔ਓ෺ ϓϩμΫτͱϢʔβʔ͕ͲͷΑ͏ʹΠϯλϥΫτ͢Δ͔ϑϩʔਤʹॻ͖ɺ৘ใ੔ཧ ϓϩμΫτͷΰʔϧ ετʔϦʔϘʔυͷྫ පӃͷ༧໿γεςϜ
25. ࠷ऴతʹ4QSJOUͰҰ൪ղܾ͍ͨ͠՝୊఺ΛܾΊΔ ࣏͢΂͖͸ίίͩͬʂʂ ετʔϦʔϘʔυͷྫ පӃͷ༧໿γεςϜ
26. DAY 2 : DIVERGE TUESDAY ՝୊Λղܾ͢ΔιϦϡʔγϣϯΛߟ͑Δ
27. ͍͖ͳΓΞΠσΟΞΛग़ͤͱݴΘΕͯ΋ʜ
28. )08
    .*()5
    8& Ͳ͏΍ͬͨΒ˓˓Ͱ͖Δʁ DAY 2 : DIVERGE
29. ίϛϡχέʔγϣϯ׆ੑԽ͍ͯͩ͘͠͞ ‐ͳΜ΍͜Εɺɺ ந৅త͗ͯ͢શવΞΠσΟΞු͔͹ΜΘʜ DAY 2 : DIVERGE
30. Ͳ͏͢Ε͹౤ߘϘλϯΛೝ஌͠΍͘͢ͳΔʁ )08
    .*()5
    8&
    $06-%ʜ )08
    .*()5
    8&
    $06-%ʜ Ͳ͏͢Ε͹࣮ࢧͷฦ৴Λ૿΍ͤΔ͔ʁ ‐۩ମతʹ͢ΔͱΞΠσΟΞΛग़͠΍͍͢ DAY 2 : DIVERGE
31. ).8ͷछྨ͍Ζ͍Ζ ྑ͍ͱ͜ΖΛ৳͹͢ ѱ͍ͱ͜ΖΛ࣏͢ Ͳ͏ͨ͠Β΋ͬͱ੝Γ্͕ͬͯΔײΛͩͤΔʁ ࣮ߦऀϙετΛೝࣝ͠΍͘͢͢Δʹ͸Ͳ͏ͨ͠Β͍͍ʁ DAY 2 : DIVERGE
32. ΞΠσΟΞεέον ςΩετͰ΋ϖʔύʔϞοΫͰ΋ DAY 2 : DIVERGE
33. BLUE BOTTLE PAPER MOCKUP
34. DAY 3 : DECIDE WEDNESDAY ͲͷΞΠσΟΞͰߦ͔͘ҙࢥܾఆ
35. ੍ݶ͖࣌ؒͭͰσΟεΧογϣϯΛͯ͠ҙࢥܾఆ ΩϦ͕ͳ͍࣌͸ϑΝγϦςʔλʔ͕ҙࢥܾఆ
36. ళ಄ͷ઀٬ͰίʔώʔΛ͓͢͢Ί͢ΔϓϩηεΛ ࠾༻͞ΕͨΞΠσΟΞ ωοτʹ΋Ԡ༻͢Δ
37. %&4*(/
    413*/5͕69σβΠϯͷਖ਼ղͱ͸ݶΒͳ͍ %&4*(/
    413*/5͸ൃల్্ஈ֊ʹ͋Γɺ 413*/5Λಋೖ͢Δ͜ͱ͕ඞͣ͠΋ਖ਼͍͠ͱ͸ݶΓ·ͤΜ %&4*(/
    413*/5
    σϝϦοτ
38. ͦͷ··ಋೖ͢Δͷ͸·ͣແཧ اۀ΍૊৫ʹΑͬͯࣄ৘͕શ͘ҟͳͬͨΓ ࢀՃऀͷ࣌ؒΛ཈͑Δͱίετ͕͔͔Γ͗͢ΔͨΊ ͦͷ··ಋೖ͢Δͷ͸޷·͋͘͠Γ·ͤΜ %&4*(/
    413*/5
    σϝϦοτ
39. Τοηϯε͚ͩऔΓೖΕΔͷ͕޷·͍͠ ͦͷ··औΓೖΕΔͷͰ͸ͳ͘ɺ֤νʔϜɾاۀʹదͨ͠ܗͰɺ 413*/5ͷྲྀΕࣗମ͸ɺ69%ͷϑϩʔ͕੔ཧ͞ΕΔͨΊͱͯ΋ྑ͍ ݁࿦
40. ఆྔධՁ͕Ͱ͖͍ͯͳ͍ʁ λʔήοτϢʔβʔ਺໊͔ΒಘͨϑΟʔυόοΫ͸͋͘·ͰఆੑධՁ ೔໨ͷϢʔβʔςετࣗମ͸ͱͯ΋ྑ͍͕ɺ ඍົͩͳͱࢥ͏఺
41. DAY 4 : PROTOTYPE THURSDAY ͻͨ͢ΒϓϩτλΠϓ࡞੒
42. πʔϧબఆͯ͠ͻͨ͢ΒϓϩτλΠϐϯά πʔϧྫ
    
    4LFUDI 1SPUU 1JYBUF 'MJOUP *O7JTJPO "GUFS
    &⒎FDUTͳͲ ՄೳͳݶΓ࣮ࡍͷ৮Γ৺஍ʹ͍ۙϓϩτλΠϓΛ࡞Δ DAY 4 : PROTOTYPE
43. DAY 5 : VALIDATE FRIDAY ϢʔβʔΠϯλϏϡʔͰΞΠσΟΞΛޮՌݕূ
44. ⁞
    ΠϯλϏϡʔલʹϢʔβʔʹฉ͖͍࣭ͨ໰ΛϦετΞοϓ ΠϯλϏϡʔΛܦֶͯͼ͍ͨ͜ͱΛࣄલʹܾΊ͓ͯ͘
45. ϢʔβʔςετɾΠϯλϏϡʔͰΞΠσΟΞΛݕূ ͲͷΞΠσΟΞΛϢʔβʔ͸ड͚ೖΕɺͲΕΛड͚ೖΕͯ͘Εͳ͍ͷ͔Λ൑ผ
46. ΠϯλϏϡʔΛߦ͏෦԰ Ϣʔβʔͷ൓ԠΛݟΔ෦԰ ͭʹ෼͚Δ ϢʔβʔΛۓுͤ͞ͳ͍ͨΊʹɺ
47. ऴΘͬͨΒ࣍ͷ413*/5ͷճ͠ํʹ͍ͭͯߟ͑Δ Ϣʔβʔͷ൓Ԡ͕શ͘Α͘ͳ͚Ε͹%":ʹ໭Γ՝୊఺ݟ௚͠ ண໨ͨ͠՝୊఺͕߹͍ͬͯΕ͹ɺ%":
    ͔Β΍Γͳ͓͠ ಛʹେ͖ͳ໰୊͕ͳ͚Ε͹ɺϓϩτλΠϐϯά͔Β΍Γ௚͢
48. Ҏ্͕%&4*(/
    413*/5 ˞؆ུԽͷͨΊଟগΞϨϯδ͞Ε͍ͯ·͢
49. ࠷ऴతʹ#-6&
    #055-&Ͱ͖ͨ΋ͷ
50. %&4*(/
    413*/5
    ϝϦοτᶃ Ϣʔβʔͷ൓ԠΛ΋ͱʹΞΠσΟΞग़͠ ϢʔβʔςετͰΞΠσΟΞݕূ
51. ϢʔβʔχʔζΛຬͨ͢ΞΠσΟΞ͕ग़΍͍͢ Ϣʔβʔͷ൓ԠΛ΋ͱʹΞΠσΟΞग़͠ ϢʔβʔςετͰΞΠσΟΞݕূ %&4*(/
    413*/5
    ϝϦοτᶃ
52. ϢʔβʔχʔζΛຬͨ͢ΞΠσΟΞ͕ग़΍͍͢ ։ൃίετͷ࡟ݮ
53. ϓϩμΫτΦʔφʔΛٞ࿦ʹࠞͥࠐΉͨΊ σβΠϯͷग़໭ΓΛ๷͛Δ 10͕ৗʹಉ੮͠օͰҙࢥܾఆ͢ΔͷͰ ʮ΍ͬͺΓ͜Εɺҧ͏͔΋ɺɺ΍Γ௚͠ʯ͕ͳ͘ͳΔ %&4*(/
    413*/5
    ϝϦοτᶄ
54. ࢀߟॻ੶ Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
55. ࢀߟεϥΠυ http://www.slideshare.net/takaumada/design-sprint
56. THANK YOU !