Mailjet — Email 101

About SPF, DKIM and MX records...

Transcript

1. e-mail 101
2. Florian Le Goff Developer Evangelist florian@mailjet.com @madflo
3. DKIM SPF DNS Setup IP History Domain History Dedicated IP SMTP
4. Headline should look like this DKIM SPF DNS Setup IP History Domain History Dedicated IP SMTP Mailjet.com takes care of everything
5. Headline should look like this DKIM DNS Setup IP History Dedicated IP Mailjet.com takes care of everything Reputation abuse performance Scaling SPF Domain History SMTP
6. Headline should look like this integrating Mailjet is quick and easy use our SMTP server as a relay and you’re DONE
7. Headline should look like this mailjet.com provides realtime analytics poll push our server or let us to yours
8. Headline should look like this realtime realtime like, pushing the data feedback loop anyone ? behavior driven applications...
9. Headline should look like this free plan up to 6,000 e-mails/month
10. tracking e-mails
11. Headline should look like this
12. Headline should look like this http://www.mailjet.com/docs/email_status different states
13. Headline should look like this http://www.mailjet.com/docs/email_status different states queued
14. Headline should look like this http://www.mailjet.com/docs/email_status different states queued delivered
15. Headline should look like this http://www.mailjet.com/docs/email_status different states queued delivered opened
16. Headline should look like this http://www.mailjet.com/docs/email_status different states queued delivered opened clicked
17. Headline should look like this http://www.mailjet.com/docs/email_status different states queued delivered opened clicked unsubscribe
18. Headline should look like this http://www.mailjet.com/docs/email_status different states queued delivered opened clicked unsubscribe spam
19. Headline should look like this http://www.mailjet.com/docs/email_status different states queued delivered opened clicked unsubscribe spam blocked
20. Headline should look like this http://www.mailjet.com/docs/email_status different states queued delivered opened clicked unsubscribe spam bounced blocked
21. Headline should look like this blank images Mail From: test@org.de ... <img src="https:// r.mailjet.com/ 3293SDsdssddsd.png" width="1px" height="1px" /> ... </html> reader’s computer
22. Headline should look like this blank images Mail From: test@org.de ... <img src="https:// r.mailjet.com/ 3293SDsdssddsd.png" width="1px" height="1px" /> ... </html> r.mailjet.com reader’s computer
23. Headline should look like this blank images Mail From: test@org.de ... <img src="https:// r.mailjet.com/ 3293SDsdssddsd.png" width="1px" height="1px" /> ... </html> r.mailjet.com reader’s computer
24. Headline should look like this blank images Mail From: test@org.de ... <img src="https:// r.mailjet.com/ 3293SDsdssddsd.png" width="1px" height="1px" /> ... </html> r.mailjet.com reader’s computer yourapp.com
25. Headline should look like this blank images Mail From: test@org.de ... <img src="https:// r.mailjet.com/ 3293SDsdssddsd.png" width="1px" height="1px" /> ... </html> r.mailjet.com reader’s computer yourapp.com EventAPI
26. Headline should look like this blank images Mail From: test@org.de ... <img src="https:// r.mailjet.com/ 3293SDsdssddsd.png" width="1px" height="1px" /> ... </html> r.mailjet.com reader’s computer yourapp.com EventAPI
27. Headline should look like this redirector ? Mail From: test@org.de ... <a href="https:// r.mailjet.com/ sdSDkls">my cool link!</ a> ... </html> reader’s computer yourapp.com r.mailjet.com
28. Headline should look like this redirector ? Mail From: test@org.de ... <a href="https:// r.mailjet.com/ sdSDkls">my cool link!</ a> ... </html> reader’s computer yourapp.com r.mailjet.com
29. Headline should look like this redirector ? Mail From: test@org.de ... <a href="https:// r.mailjet.com/ sdSDkls">my cool link!</ a> ... </html> reader’s computer yourapp.com HTTP 3XX EventAPI r.mailjet.com
30. Headline should look like this redirector ? Mail From: test@org.de ... <a href="https:// r.mailjet.com/ sdSDkls">my cool link!</ a> ... </html> reader’s computer yourapp.com HTTP 3XX EventAPI r.mailjet.com
31. sending e-mails
32. Headline should look like this
33. Headline should look like this Simple Mail Transfer Protocol RFC 5321 sender (you) recipient mta mta SMTP SMTP IMAP, POP..
34. Headline should look like this Simple Mail Transfer Protocol sender (you) mailjet gmail SMTP SMTP DNS Server MX records
35. Headline should look like this Simple Mail Transfer Protocol minihund ~ % dig poxx.net MX ; <<>> DiG 9.8.3-P1 <<>> poxx.net MX ;; global options: +cmd ;; Got answer: ;; ->>HEADER<<- opcode: QUERY, status: NOERROR, id: 62920 ;; flags: qr rd ra; QUERY: 1, ANSWER: 3, AUTHORITY: 0, ADDITIONAL: 8 ;; QUESTION SECTION: ;poxx.net. IN MX ;; ANSWER SECTION: poxx.net. 86396 IN MX 100 mxb.ovh.net. poxx.net. 86396 IN MX 1 mx1.ovh.net. poxx.net. 86396 IN MX 5 mx2.ovh.net. ;; ADDITIONAL SECTION: mx1.ovh.net. 85392 IN A 213.186.33.29 mx2.ovh.net. 85725 IN A 213.186.33.45 mxb.ovh.net. 84923 IN A 213.186.35.149 mxb.ovh.net. 84923 IN A 213.186.35.158 mxb.ovh.net. 84923 IN A 213.186.37.67 mxb.ovh.net. 84923 IN A 213.186.37.103 mxb.ovh.net. 84923 IN A 213.186.38.144 mxb.ovh.net. 84923 IN A 213.186.39.173 ;; Query time: 52 msec ;; SERVER: 192.168.178.1#53(192.168.178.1) ;; WHEN: Wed Jul 10 22:47:05 2013 ;; MSG SIZE rcvd: 218
36. Headline should look like this Simple Mail Transfer Protocol sender (you) mailjet gmail SMTP SMTP DNS Server MX records
37. fighting SPAM
38. Headline should look like this
39. Headline should look like this SMTP’s dirty secret
40. Headline should look like this SMTP’s dirty secret sender (you) mailjet gmail SMTP DNS Server MX records
41. Headline should look like this SMTP’s dirty secret sender (you) mailjet gmail SMTP DNS Server MX records spam box1 spammer (not you.)
42. Headline should look like this Sender Policy Framework RFC 4408...6652 sender mailjet gmail checks for IP address in the SPF records DNS Server public IP published
43. Headline should look like this Sender Policy Framework RFC 4408...6652 sender mailjet gmail checks for IP address in the SPF records DNS Server public IP published in a nutshell you disclose the list of servers allowed to send e-mails on your behalf
44. Headline should look like this DomainKeys Identified Mail RFC 4871 sender mailjet gmail signs e-mails with a private key checks the signature against the public key DNS Server DNS pub DNS req
45. Headline should look like this DomainKeys Identified Mail RFC 4871 sender mailjet gmail signs e-mails with a private key checks the signature against the public key DNS Server DNS pub DNS req in a nutshell cryptographically signed emails (better than SPF)
46. domain history
47. Headline should look like this DON’T mailjet gmail Newsletter #1
48. Headline should look like this DO mailjet gmail Welcome ! Newsletter #1 Henry shared..