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What Philosophy and Neuroscience can teach us about UX design

What Philosophy and Neuroscience can teach us about UX design

Manuel Ebert

May 15, 2015
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  1. NEUROSCIENCE
    PHILOSOPHY
    UX
    can teach us about
    What
    and
    @maebert
    #UXPABOS15
    MANUEL EBERT

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  2. SARTRE
    Jean-Paul

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  3. L'Être et le Néant
    ANY study of human reality
    must begin with the cogito.

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  4. HeidegGER
    Martin
    DEAL WITH IT

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  5. Martin Heidegger:
    PRESENT-AT-HAND
    vs.
    READY-AT-HAND

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  6. THING
    The
    HAMMER
    just a in
    OUTSIDE WORLD
    the
    Present-at-hand:
    is

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  7. HAMMER
    To
    UNDERSTAND
    the means
    HOW To
    knowing
    HAMMER
    Ready-at-hand:

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  8. EXTENSION
    A
    TOOL
    an
    becomes
    BODY
    of my
    Ready-at-hand:

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  9. AFFORDANCES
    Let’s have a seat
    & talk about

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  10. Star Wars: Rebel Assault (1993)

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  11. Far Cry 4 (2003)

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  12. CYBORGS
    We’re all
    NATURAL BORN

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  13. USER
    The
    IN FRONT
    is
    NOT
    just what’s
    of
    SCREEN
    the
    Auntie Miranda

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  14. This has to die.

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  15. my
    CURSoR
    BelongsTo
    ME
    #

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  16. What
    MOVES
    BELONGS
    together
    together

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  17. TOOLS
    of
    PERCEPTION

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  18. Phenomenology rocks.
    1
    Lets do more of that.
    What’s the User?
    2
    Good question. Ask it more often.
    We’re cyborgs.
    3
    Let’s make better upgrades.

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  19. THANK you.
    @maebert
    #UXPABOS15

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  20. References
    Sartre, J. P: Being And Nothingness (1943)
    Heidegger, M: Being And TIME (1927)
    Dreyfus, h: Being-in-the-world (1991)
    Gibson, J: The Theory of Affordances (1977
    Iriki, A. & al: Tools For the Body(-Schema) (2004)
    Mentioned in the discussion:
    Asimov, I: The Secret sense (1941)
    [ notice a pattern there?]

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