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誰のためのゲームデザイン?―マーケティング担当者のデザイン原論
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Maki ONO
May 15, 2017
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誰のためのゲームデザイン?―マーケティング担当者のデザイン原論
2017/05/14 ボードゲーム ライトニングトーク大会発表用資料
https://goo.gl/Tzjakl
Maki ONO
May 15, 2017
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Transcript
୭ͷͨΊͷήʔϜσβΠϯʁ ―ϚʔέςΟϯά୲ऀͷσβΠϯݪ גࣜձࣾΧϥϝϧΧϥϜ େ ਅथ
͡Ί·ͯ͠
େ ਅथ / Maki ONO • ݩϑϦʔϥϯεͷήʔϜγφϦΦϥΠλ • ίϯγϡʔϚͷԵঁήʔϜத৺ •
ݩήʔϜձࣾͷϚʔέςΟϯά୲ • ๖͑ܥΦϯϥΠϯຑήʔϜ • גࣜձࣾΧϥϝϧΧϥϜදऔక • ʰTHE ۀʱήʔϜσβΠϯ • ʰTHE मֶཱྀߦͷʱήʔϜσβΠϯ
ࠓճͷςʔϚ
୭ͷͨΊͷήʔϜσβΠϯʁ • ήʔϜͬͯҰਓͰʑͱ࡞ΔͱɺಠΓΑ͕ΓʹͳΓ͕ͪ • ϧʔϧ͕ෳࡶʹͳͬͯຊਓ͔͠ʢຊਓ͢ΒʣΘ͔Βͳ͍ • حΛ͍ա͗ͯ͠·͍ɺޡղΛট͘σβΠϯʹͳͬͯ͠·͏ • ͳͲͳͲ •
ήʔϜσβΠϯͰؕΓ͍͢ʮ͋Δ͋ΔʯͳࣦഊࣄྫΛճආ ͢ΔͨΊʹɺυφϧυɾA.ϊʔϚϯʰ୭ͷͨΊͷσβΠ ϯʁʱͰޠΒΕ͍ͯΔʮϢʔβத৺ͷσβΠϯʯͱ͍͏ߟ͑ ͕ʹཱͭͣ
ޠΓ͍ͨ͜ͱͨ͘͞Μ͋Δ
͚ͲɺࠓճϥΠτχϯάτʔΫ
͔͜͜Β μΠδΣετͰ͓ૹΓ͠·͢
ୈ1ষ ຖ͏ಓ۩ͷਫ਼ਆපཧֶ • σβΠφͷ಄ͷதͱϢʔβͷ಄ͷதҧ͏ • ؒҧͬͨղऍΛ͞ΕΔͷϞϊ͕ѱ͍͔Β • ʮ͜͏ૢ࡞ͨ͠Β͜͏ͳΔΑͶʁʯͱ͍͏ߟ͑Λͬͯૢ࡞ ͯ͠ɺ·ͬͨ͘ҧ͏Ԡ͞ΕͨΒށͬͯ͠·͏
݁ɿςετϓϨΠΛ͠Α͏
ୈ2ষ ৗ໘ʹ͓͚Δߦҝͷ৺ཧֶ • Ϙλϯͷԡؒ͠ҧ͍σβΠϯ͕ѱ͍ • ؒҧ͑ͨϢʔβѱ͘ͳ͍ • ͱ͍͑ɺͲΜͳʹؤுͬͯΤϥʔੜ·ΕΔͷ͔ͩΒɺ σβΠφͦΕΛ࠷খݶʹ͑ΔΑ͏ʹ͠Α͏
݁ɿςετϓϨΠΛ͠Α͏
ୈ3ষ ಄ͷதͷࣝͱ֎քʹ͋Δࣝ • ಄ͷதͷࣝᐆດͳͷʹͳΓ͕ͪ • ͦͦʮࢥ͍ग़͢ʯ͍ͬͯ͏ߦҝࣗମ͕݁ߏෛ୲ • Ϣʔβʹʮࢥ͍ग़͢ʯ͜ͱΛڧ͍Δͷ࠷খݶʹ͑ɺσβ Πϯ͔ΒԿ͕Ͱ͖Δ͔Θ͔ΔΑ͏ʹ͖͢
݁ɿςετϓϨΠΛ͠Α͏
ୈ4ষ ԿΛ͢Δ͔ΛΔ • ੍͕͋Δ͜ͱͰબࢶ͕ߜΒΕɺΘ͔Γ͘͢ͳΔ • औͬख͕ͳ͍൶ԡ͢ଞͳ͍ͷͰɺҾ͔͘ԡ͔͢Ͱ·ͳ͍ • ͋Ε͜ΕͱཉுͬͯϢʔβʹબࢶΛ༩͑ͯ͠·͏ͱΘ ͔ΓͮΒ͘ͳͬͯ͠·͍ɺࣦഊͨ͠ͱ͖ʹετϨε͕ͨ·Δ
݁ɿςετϓϨΠΛ͠Α͏
ୈ5ষ ޡΔͷਓͷৗ • ਓ͕ΤϥʔΛى͜͢ͷํ͕ͳ͍ • Ϣʔβతʹ͔͓͏ͱͨ͠աఔͰΤϥʔʹҾ͔͔ͬΔ • Τϥʔى͜Δͷͱ͍͏લఏͰσβΠϯ͢Δඞཁ͕͋Γɺ Τϥʔ࣌ͰϢʔβʹ༏͘͠खΛࠩ͠৳Δͷ͕ྑ͍
݁ɿςετϓϨΠΛ͠Α͏
ୈ6ষ σβΠϯͱ͍͏ࠔͳ՝ • جຊతʹσβΠϯਐԽ͍ͯ͘͠ • ͚ͲɺϢʔβඞͣ͠ଟػೳΛٻΊ͍ͯΔΘ͚Ͱͳ͍ • Ϗδωεతʹʮ৽ͳʯσβΠϯͰͳ͚Εੑ͕औΓ ͮΒ͘Ͳ͏ͯ͠حΛͬͯ͠·͏͕ɺͦΕຊ࣭Ͱͳ͍
݁ɿςετϓϨΠΛ͠Α͏
ୈ7ষ Ϣʔβத৺ͷσβΠϯ 1. ֎քͷใͱ෦ͷࣝͷ྆ํΛར༻͢Δ 2. ࡞ۀͷߏΛ୯७Խ͢Δ 3. ରΛՄࢹԽ͠ɺ࣮ߦ/ධՁʹ͓͚ΔͩͨΓΛຒΊΔΑ͏ʹ͢Δ 4. ਖ਼͍͠ରԠ͚͕ͮͳ͞ΕΔΑ͏ʹ͢Δ
5. ੍ͷྗΛ׆༻͢Δ 6. ΤϥʔΛલఏͱ͠ɺͦΕʹඋ͑Δ 7. Ҏ্શ͕ͯ͏·͍͔͘ͳ͍࣌ʹɺඪ४ԽΛߦ͏
݁ɿςετϓϨΠΛ͠Α͏
͔ͨͬͨ͜͠ͱ
಄ͷத͚ͩͰ࡞Δ͜ͱͳ͔Ε
ྑ͍σβΠϯ ಠΓΑ͕Γ͡Ό࡞Εͳ͍ Ϣʔβͷ಄ͷதΛΠϝʔδ͠ ใྔ͕ଟ͗͢ͳ͍͔ ৗʹҙ͍ࣝͨ͠
໌֬ͳϞνʔϑΛબͿ͜ͱ͕ ݸਓతʹॏཁͩͱߟ͍͑ͯΔ ʮۀ͢ΔͱετϨεཷ·Δʯ ʮमֶཱྀߦͷປ͛͢Δʯ
એ
͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠