Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Sign up for free
Menu
Search
Features
All features
Private URLs
Password Protection
Custom URLS
Scheduled publishing
Remove Branding
Restrict embedding
Deck Collections
Notes
Features
All features
Private URLs
Password Protection
Custom URLS
Scheduled publishing
Remove Branding
Restrict embedding
Deck Collections
Notes
Explore
Featured decks
Featured speakers
Programming
Technology
Storyboards
Explore
Featured decks
Featured speakers
Programming
Technology
Storyboards
Pricing
Search
Sign in
Sign up for free
誰のためのゲームデザイン?―マーケティング担当者のデザイン原論
Search
Maki ONO
May 15, 2017
430
1
Share
Embed
Copy iframe code
Copy JS code
Copy link
Start on current slide
誰のためのゲームデザイン?―マーケティング担当者のデザイン原論
2017/05/14 ボードゲーム ライトニングトーク大会発表用資料
https://goo.gl/Tzjakl
Maki ONO
May 15, 2017
More Decks by Maki ONO
See All by Maki ONO
あらしめカフェ in STORIA
makiono
1
2.7k
2019年自分探しの旅『ALTER EGO』ver.2.0アップデート前夜祭トークイベント with 早川書房
makiono
1
970
ゲームデザインのルールブック THE 残業の手引き
makiono
1
390
(次こそは)残業しないボドゲ制作
makiono
1
230
Featured
See All Featured
Scaling GitHub
holman
464
140k
Building Better People: How to give real-time feedback that sticks.
wjessup
371
20k
Data-driven link building: lessons from a $708K investment (BrightonSEO talk)
szymonslowik
1
1.4k
Breaking role norms: Why Content Design is so much more than writing copy - Taylor Woolridge
uxyall
1
500
[RailsConf 2023 Opening Keynote] The Magic of Rails
eileencodes
31
10k
The untapped power of vector embeddings
frankvandijk
2
2k
The Cost Of JavaScript in 2023
addyosmani
56
10k
Leadership Guide Workshop - DevTernity 2021
reverentgeek
1
420
A brief & incomplete history of UX Design for the World Wide Web: 1989–2019
jct
2
560
The #1 spot is gone: here's how to win anyway
tamaranovitovic
4
1.2k
No one is an island. Learnings from fostering a developers community.
thoeni
21
3.9k
Everyday Curiosity
cassininazir
0
390
Transcript
୭ͷͨΊͷήʔϜσβΠϯʁ ―ϚʔέςΟϯά୲ऀͷσβΠϯݪ גࣜձࣾΧϥϝϧΧϥϜ େ ਅथ
͡Ί·ͯ͠
େ ਅथ / Maki ONO • ݩϑϦʔϥϯεͷήʔϜγφϦΦϥΠλ • ίϯγϡʔϚͷԵঁήʔϜத৺ •
ݩήʔϜձࣾͷϚʔέςΟϯά୲ • ๖͑ܥΦϯϥΠϯຑήʔϜ • גࣜձࣾΧϥϝϧΧϥϜදऔక • ʰTHE ۀʱήʔϜσβΠϯ • ʰTHE मֶཱྀߦͷʱήʔϜσβΠϯ
ࠓճͷςʔϚ
୭ͷͨΊͷήʔϜσβΠϯʁ • ήʔϜͬͯҰਓͰʑͱ࡞ΔͱɺಠΓΑ͕ΓʹͳΓ͕ͪ • ϧʔϧ͕ෳࡶʹͳͬͯຊਓ͔͠ʢຊਓ͢ΒʣΘ͔Βͳ͍ • حΛ͍ա͗ͯ͠·͍ɺޡղΛট͘σβΠϯʹͳͬͯ͠·͏ • ͳͲͳͲ •
ήʔϜσβΠϯͰؕΓ͍͢ʮ͋Δ͋ΔʯͳࣦഊࣄྫΛճආ ͢ΔͨΊʹɺυφϧυɾA.ϊʔϚϯʰ୭ͷͨΊͷσβΠ ϯʁʱͰޠΒΕ͍ͯΔʮϢʔβத৺ͷσβΠϯʯͱ͍͏ߟ͑ ͕ʹཱͭͣ
ޠΓ͍ͨ͜ͱͨ͘͞Μ͋Δ
͚ͲɺࠓճϥΠτχϯάτʔΫ
͔͜͜Β μΠδΣετͰ͓ૹΓ͠·͢
ୈ1ষ ຖ͏ಓ۩ͷਫ਼ਆපཧֶ • σβΠφͷ಄ͷதͱϢʔβͷ಄ͷதҧ͏ • ؒҧͬͨղऍΛ͞ΕΔͷϞϊ͕ѱ͍͔Β • ʮ͜͏ૢ࡞ͨ͠Β͜͏ͳΔΑͶʁʯͱ͍͏ߟ͑Λͬͯૢ࡞ ͯ͠ɺ·ͬͨ͘ҧ͏Ԡ͞ΕͨΒށͬͯ͠·͏
݁ɿςετϓϨΠΛ͠Α͏
ୈ2ষ ৗ໘ʹ͓͚Δߦҝͷ৺ཧֶ • Ϙλϯͷԡؒ͠ҧ͍σβΠϯ͕ѱ͍ • ؒҧ͑ͨϢʔβѱ͘ͳ͍ • ͱ͍͑ɺͲΜͳʹؤுͬͯΤϥʔੜ·ΕΔͷ͔ͩΒɺ σβΠφͦΕΛ࠷খݶʹ͑ΔΑ͏ʹ͠Α͏
݁ɿςετϓϨΠΛ͠Α͏
ୈ3ষ ಄ͷதͷࣝͱ֎քʹ͋Δࣝ • ಄ͷதͷࣝᐆດͳͷʹͳΓ͕ͪ • ͦͦʮࢥ͍ग़͢ʯ͍ͬͯ͏ߦҝࣗମ͕݁ߏෛ୲ • Ϣʔβʹʮࢥ͍ग़͢ʯ͜ͱΛڧ͍Δͷ࠷খݶʹ͑ɺσβ Πϯ͔ΒԿ͕Ͱ͖Δ͔Θ͔ΔΑ͏ʹ͖͢
݁ɿςετϓϨΠΛ͠Α͏
ୈ4ষ ԿΛ͢Δ͔ΛΔ • ੍͕͋Δ͜ͱͰબࢶ͕ߜΒΕɺΘ͔Γ͘͢ͳΔ • औͬख͕ͳ͍൶ԡ͢ଞͳ͍ͷͰɺҾ͔͘ԡ͔͢Ͱ·ͳ͍ • ͋Ε͜ΕͱཉுͬͯϢʔβʹબࢶΛ༩͑ͯ͠·͏ͱΘ ͔ΓͮΒ͘ͳͬͯ͠·͍ɺࣦഊͨ͠ͱ͖ʹετϨε͕ͨ·Δ
݁ɿςετϓϨΠΛ͠Α͏
ୈ5ষ ޡΔͷਓͷৗ • ਓ͕ΤϥʔΛى͜͢ͷํ͕ͳ͍ • Ϣʔβతʹ͔͓͏ͱͨ͠աఔͰΤϥʔʹҾ͔͔ͬΔ • Τϥʔى͜Δͷͱ͍͏લఏͰσβΠϯ͢Δඞཁ͕͋Γɺ Τϥʔ࣌ͰϢʔβʹ༏͘͠खΛࠩ͠৳Δͷ͕ྑ͍
݁ɿςετϓϨΠΛ͠Α͏
ୈ6ষ σβΠϯͱ͍͏ࠔͳ՝ • جຊతʹσβΠϯਐԽ͍ͯ͘͠ • ͚ͲɺϢʔβඞͣ͠ଟػೳΛٻΊ͍ͯΔΘ͚Ͱͳ͍ • Ϗδωεతʹʮ৽ͳʯσβΠϯͰͳ͚Εੑ͕औΓ ͮΒ͘Ͳ͏ͯ͠حΛͬͯ͠·͏͕ɺͦΕຊ࣭Ͱͳ͍
݁ɿςετϓϨΠΛ͠Α͏
ୈ7ষ Ϣʔβத৺ͷσβΠϯ 1. ֎քͷใͱ෦ͷࣝͷ྆ํΛར༻͢Δ 2. ࡞ۀͷߏΛ୯७Խ͢Δ 3. ରΛՄࢹԽ͠ɺ࣮ߦ/ධՁʹ͓͚ΔͩͨΓΛຒΊΔΑ͏ʹ͢Δ 4. ਖ਼͍͠ରԠ͚͕ͮͳ͞ΕΔΑ͏ʹ͢Δ
5. ੍ͷྗΛ׆༻͢Δ 6. ΤϥʔΛલఏͱ͠ɺͦΕʹඋ͑Δ 7. Ҏ্શ͕ͯ͏·͍͔͘ͳ͍࣌ʹɺඪ४ԽΛߦ͏
݁ɿςετϓϨΠΛ͠Α͏
͔ͨͬͨ͜͠ͱ
಄ͷத͚ͩͰ࡞Δ͜ͱͳ͔Ε
ྑ͍σβΠϯ ಠΓΑ͕Γ͡Ό࡞Εͳ͍ Ϣʔβͷ಄ͷதΛΠϝʔδ͠ ใྔ͕ଟ͗͢ͳ͍͔ ৗʹҙ͍ࣝͨ͠
໌֬ͳϞνʔϑΛબͿ͜ͱ͕ ݸਓతʹॏཁͩͱߟ͍͑ͯΔ ʮۀ͢ΔͱετϨεཷ·Δʯ ʮमֶཱྀߦͷປ͛͢Δʯ
એ
͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠