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Building Obama

Manik Rathee
April 19, 2013

Building Obama

The Role of Design and Development in Electing a President

Keynote presentation for Thinking Creatively 10, on April 19t, 2013 in Union, NJ

Manik Rathee

April 19, 2013
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  1. Monday, April 22, 13

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  2. OBAMA
    BUILDING
    Monday, April 22, 13

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  3. RATHEE
    MANIK
    Monday, April 22, 13

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  4. @ RATHEE
    MANIK
    Monday, April 22, 13

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  5. / RATHEE
    MANIK
    Monday, April 22, 13

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  6. .COM
    RATHEE
    MANIK
    Monday, April 22, 13

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  7. Monday, April 22, 13

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  8. Monday, April 22, 13

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  9. FLUENCEAPP.COM
    Monday, April 22, 13

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  10. Monday, April 22, 13

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  11. We won.
    Monday, April 22, 13

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  12. ROAD to OFA
    Monday, April 22, 13

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  13. Monday, April 22, 13

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  14. “Come work for the President.”
    Monday, April 22, 13

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  15. Monday, April 22, 13

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  16. Building a plane
    IN MID AIR
    Monday, April 22, 13

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  17. the TECH PRESIDENT
    Monday, April 22, 13

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  18. Monday, April 22, 13

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  19. bit.ly/ofa-articles
    Monday, April 22, 13

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  20. bit.ly/ofa-articles
    /ofa-donate
    bit.ly
    Monday, April 22, 13

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  21. WE BUILT TOOLS
    Monday, April 22, 13

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  22. SUPPORT FIELD OPERATIONS
    WE BUILT TOOLS
    Monday, April 22, 13

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  23. REGISTER VOTERS
    WE BUILT TOOLS
    Monday, April 22, 13

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  24. INFORM CITIZENS
    WE BUILT TOOLS
    Monday, April 22, 13

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  25. GRASSROOTS
    Monday, April 22, 13

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  26. Monday, April 22, 13

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  27. CALL.BARACKOBAMA.COM
    Monday, April 22, 13

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  28. CALL TOOL
    Monday, April 22, 13

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  29. Monday, April 22, 13

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  30. Monday, April 22, 13

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  31. Monday, April 22, 13

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  32. Monday, April 22, 13

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  33. Monday, April 22, 13

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  34. Monday, April 22, 13

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  35. Monday, April 22, 13

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  36. Monday, April 22, 13

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  37. Monday, April 22, 13

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  38. Monday, April 22, 13

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  39. Monday, April 22, 13

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  40. FUNDRAISING
    Monday, April 22, 13

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  41. 600,000,000 ANALYTICS EVENTS
    Monday, April 22, 13

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  42. 1,000 A/B TESTS
    600,000,000 ANALYTICS EVENTS
    Monday, April 22, 13

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  43. 1,000 A/B TESTS
    81,548,259 PAGE VIEWS
    600,000,000 ANALYTICS EVENTS
    Monday, April 22, 13

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  44. 1,000 A/B TESTS
    81,548,259 PAGE VIEWS
    4,276,463 DONATIONS
    Monday, April 22, 13

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  45. 81,548,259 PAGE VIEWS
    700,000,000 DOLLARS
    4,276,463 DONATIONS
    Monday, April 22, 13

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  46. 125,000,000 FROM TESTING
    700,000,000 DOLLARS
    4,276,463 DONATIONS
    Monday, April 22, 13

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  47. USER and A/B TESTING
    Monday, April 22, 13

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  48. Monday, April 22, 13

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  49. Monday, April 22, 13

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  50. Monday, April 22, 13

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  51. SAVED PAYMENT INFO
    Monday, April 22, 13

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  52. Monday, April 22, 13

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  53. Monday, April 22, 13

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  54. Monday, April 22, 13

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  55. Monday, April 22, 13

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  56. Monday, April 22, 13

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  57. 6% INCREASE
    Monday, April 22, 13

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  58. Monday, April 22, 13

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  59. -3.5% CONVERSIONS
    Monday, April 22, 13

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  60. Monday, April 22, 13

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  61. Monday, April 22, 13

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  62. APRIL 2012
    Monday, April 22, 13

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  63. We are being out-spent 4 to 1.
    If we don’t make up the gap, we will lose this election.
    Monday, April 22, 13

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  64. RISKS
    Monday, April 22, 13

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  65. “Question everything generally
    thought to be obvious
    DIETER RAMS
    Monday, April 22, 13

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  66. SEQUENTIAL DONATE
    Monday, April 22, 13

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  67. Monday, April 22, 13

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  68. Monday, April 22, 13

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  69. Monday, April 22, 13

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  70. Monday, April 22, 13

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  71. Monday, April 22, 13

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  72. Monday, April 22, 13

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  73. Monday, April 22, 13

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  74. INCREASED DONATIONS
    +5.5%
    Monday, April 22, 13

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  75. SAVED PAYMENT CONVERSIONS
    +14.4%
    Monday, April 22, 13

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  76. REDUCED SERVER ERRORS
    -70%
    Monday, April 22, 13

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  77. Monday, April 22, 13

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  78. Monday, April 22, 13

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  79. NOVEMBER 6, 2012
    ELECTION DAY
    Monday, April 22, 13

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  80. Monday, April 22, 13

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  81. Monday, April 22, 13

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  82. Monday, April 22, 13

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  83. Monday, April 22, 13

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  84. Monday, April 22, 13

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  85. Monday, April 22, 13

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  86. Monday, April 22, 13

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  87. Monday, April 22, 13

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  88. Monday, April 22, 13

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  89. Monday, April 22, 13

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  90. Monday, April 22, 13

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  91. We did it.
    Monday, April 22, 13

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  92. but meaningful
    SOMETHING SMALL
    Monday, April 22, 13

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  93. WE GET TO PUT A DENT
    UNIVERSE
    in the
    Monday, April 22, 13

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  94. THANK YOU
    Monday, April 22, 13

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  95. MANIK RATHEE
    @ .COM
    THANK YOU
    Monday, April 22, 13

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  96. Monday, April 22, 13

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  97. Monday, April 22, 13

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  98. Monday, April 22, 13

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  99. Monday, April 22, 13

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  100. Monday, April 22, 13

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  101. THANK YOU
    Monday, April 22, 13

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