Building Obama

The Role of Design and Development in Electing a President

Keynote presentation for Thinking Creatively 10, on April 19t, 2013 in Union, NJ

Transcript

1. Monday, April 22, 13
2. OBAMA BUILDING Monday, April 22, 13
3. RATHEE MANIK Monday, April 22, 13
4. @ RATHEE MANIK Monday, April 22, 13
5. / RATHEE MANIK Monday, April 22, 13
6. .COM RATHEE MANIK Monday, April 22, 13
7. Monday, April 22, 13
8. Monday, April 22, 13
9. FLUENCEAPP.COM Monday, April 22, 13
10. Monday, April 22, 13
11. We won. Monday, April 22, 13
12. ROAD to OFA Monday, April 22, 13
13. Monday, April 22, 13
14. “Come work for the President.” Monday, April 22, 13
15. Monday, April 22, 13
16. Building a plane IN MID AIR Monday, April 22, 13
17. the TECH PRESIDENT Monday, April 22, 13
18. Monday, April 22, 13
19. bit.ly/ofa-articles Monday, April 22, 13
20. bit.ly/ofa-articles /ofa-donate bit.ly Monday, April 22, 13
21. WE BUILT TOOLS Monday, April 22, 13
22. SUPPORT FIELD OPERATIONS WE BUILT TOOLS Monday, April 22, 13
23. REGISTER VOTERS WE BUILT TOOLS Monday, April 22, 13
24. INFORM CITIZENS WE BUILT TOOLS Monday, April 22, 13
25. GRASSROOTS Monday, April 22, 13
26. Monday, April 22, 13
27. CALL.BARACKOBAMA.COM Monday, April 22, 13
28. CALL TOOL Monday, April 22, 13
29. Monday, April 22, 13
30. Monday, April 22, 13
31. Monday, April 22, 13
32. Monday, April 22, 13
33. Monday, April 22, 13
34. Monday, April 22, 13
35. Monday, April 22, 13
36. Monday, April 22, 13
37. Monday, April 22, 13
38. Monday, April 22, 13
39. Monday, April 22, 13
40. FUNDRAISING Monday, April 22, 13
41. 600,000,000 ANALYTICS EVENTS Monday, April 22, 13
42. 1,000 A/B TESTS 600,000,000 ANALYTICS EVENTS Monday, April 22, 13
43. 1,000 A/B TESTS 81,548,259 PAGE VIEWS 600,000,000 ANALYTICS EVENTS Monday, April 22, 13
44. 1,000 A/B TESTS 81,548,259 PAGE VIEWS 4,276,463 DONATIONS Monday, April 22, 13
45. 81,548,259 PAGE VIEWS 700,000,000 DOLLARS 4,276,463 DONATIONS Monday, April 22, 13
46. 125,000,000 FROM TESTING 700,000,000 DOLLARS 4,276,463 DONATIONS Monday, April 22, 13
47. USER and A/B TESTING Monday, April 22, 13
48. Monday, April 22, 13
49. Monday, April 22, 13
50. Monday, April 22, 13
51. SAVED PAYMENT INFO Monday, April 22, 13
52. Monday, April 22, 13
53. Monday, April 22, 13
54. Monday, April 22, 13
55. Monday, April 22, 13
56. Monday, April 22, 13
57. 6% INCREASE Monday, April 22, 13
58. Monday, April 22, 13
59. -3.5% CONVERSIONS Monday, April 22, 13
60. Monday, April 22, 13
61. Monday, April 22, 13
62. APRIL 2012 Monday, April 22, 13
63. We are being out-spent 4 to 1. If we don’t make up the gap, we will lose this election. Monday, April 22, 13
64. RISKS Monday, April 22, 13
65. ” “Question everything generally thought to be obvious DIETER RAMS Monday, April 22, 13
66. SEQUENTIAL DONATE Monday, April 22, 13
67. Monday, April 22, 13
68. Monday, April 22, 13
69. Monday, April 22, 13
70. Monday, April 22, 13
71. Monday, April 22, 13
72. Monday, April 22, 13
73. Monday, April 22, 13
74. INCREASED DONATIONS +5.5% Monday, April 22, 13
75. SAVED PAYMENT CONVERSIONS +14.4% Monday, April 22, 13
76. REDUCED SERVER ERRORS -70% Monday, April 22, 13
77. Monday, April 22, 13
78. Monday, April 22, 13
79. NOVEMBER 6, 2012 ELECTION DAY Monday, April 22, 13
80. Monday, April 22, 13
81. Monday, April 22, 13
82. Monday, April 22, 13
83. Monday, April 22, 13
84. Monday, April 22, 13
85. Monday, April 22, 13
86. Monday, April 22, 13
87. Monday, April 22, 13
88. Monday, April 22, 13
89. Monday, April 22, 13
90. Monday, April 22, 13
91. We did it. Monday, April 22, 13
92. but meaningful SOMETHING SMALL Monday, April 22, 13
93. WE GET TO PUT A DENT UNIVERSE in the Monday, April 22, 13
94. THANK YOU Monday, April 22, 13
95. MANIK RATHEE @ .COM THANK YOU Monday, April 22, 13
96. Monday, April 22, 13
97. Monday, April 22, 13
98. Monday, April 22, 13
99. Monday, April 22, 13
100. Monday, April 22, 13
101. THANK YOU Monday, April 22, 13