The Role of Design and Development in Electing a President
Keynote presentation for Thinking Creatively 10, on April 19t, 2013 in Union, NJ
Monday, April 22, 13
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OBAMABUILDINGMonday, April 22, 13
RATHEEMANIKMonday, April 22, 13
@ RATHEEMANIKMonday, April 22, 13
/ RATHEEMANIKMonday, April 22, 13
.COMRATHEEMANIKMonday, April 22, 13
FLUENCEAPP.COMMonday, April 22, 13
We won.Monday, April 22, 13
ROAD to OFAMonday, April 22, 13
“Come work for the President.”Monday, April 22, 13
Building a planeIN MID AIRMonday, April 22, 13
the TECH PRESIDENTMonday, April 22, 13
bit.ly/ofa-articlesMonday, April 22, 13
bit.ly/ofa-articles/ofa-donatebit.lyMonday, April 22, 13
WE BUILT TOOLSMonday, April 22, 13
SUPPORT FIELD OPERATIONSWE BUILT TOOLSMonday, April 22, 13
REGISTER VOTERSWE BUILT TOOLSMonday, April 22, 13
INFORM CITIZENSWE BUILT TOOLSMonday, April 22, 13
GRASSROOTSMonday, April 22, 13
CALL.BARACKOBAMA.COMMonday, April 22, 13
CALL TOOLMonday, April 22, 13
FUNDRAISINGMonday, April 22, 13
600,000,000 ANALYTICS EVENTSMonday, April 22, 13
1,000 A/B TESTS600,000,000 ANALYTICS EVENTSMonday, April 22, 13
1,000 A/B TESTS81,548,259 PAGE VIEWS600,000,000 ANALYTICS EVENTSMonday, April 22, 13
1,000 A/B TESTS81,548,259 PAGE VIEWS4,276,463 DONATIONSMonday, April 22, 13
81,548,259 PAGE VIEWS700,000,000 DOLLARS4,276,463 DONATIONSMonday, April 22, 13
125,000,000 FROM TESTING700,000,000 DOLLARS4,276,463 DONATIONSMonday, April 22, 13
USER and A/B TESTINGMonday, April 22, 13
SAVED PAYMENT INFOMonday, April 22, 13
6% INCREASEMonday, April 22, 13
-3.5% CONVERSIONSMonday, April 22, 13
APRIL 2012Monday, April 22, 13
We are being out-spent 4 to 1.If we don’t make up the gap, we will lose this election.Monday, April 22, 13
RISKSMonday, April 22, 13
”“Question everything generallythought to be obviousDIETER RAMSMonday, April 22, 13
SEQUENTIAL DONATEMonday, April 22, 13
INCREASED DONATIONS+5.5%Monday, April 22, 13
SAVED PAYMENT CONVERSIONS+14.4%Monday, April 22, 13
REDUCED SERVER ERRORS-70%Monday, April 22, 13
NOVEMBER 6, 2012ELECTION DAYMonday, April 22, 13
We did it.Monday, April 22, 13
but meaningfulSOMETHING SMALLMonday, April 22, 13
WE GET TO PUT A DENTUNIVERSEin theMonday, April 22, 13
THANK YOUMonday, April 22, 13
MANIK RATHEE@ .COMTHANK YOUMonday, April 22, 13