鸐濼鏩閉桦ぢ♳ךך倵瘻ך"#ذأزדֲתְַֻזַ鑧傈劤穗幥倜耀爡խ⚥䊛♰蛁㣽Otemachi.swift #02
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Marina Nakagawa@marina10172013ຊܦࡁ৽ฉࣾͷiOSΤϯδχΞ ిࢠ൛ΞϓϦɼࢴ໘ϏϡʔΞʔΞϓϦͷ։ൃ
ຊ͢͜ͱ࣮ࡍʹऔΓΜͩ͜ͱ௨ڐΛ্ͤ͞ΔͨΊͷࢪࡦͷ֓ཁ123 ݁Ռͱ·ͱΊ
௨ڐΛ্ͤ͞ΔͨΊͷࢪࡦͷ֓ཁ1
ܦిࢠ൛ͷ௨ڐʹ͍ͭͯ• ిࢠ൛ͷ௨ͷڐͷΞϥʔτΛग़͢ͷىಈ࣌• ςετ։࢝࣌ͷڐ52ˋҐԿ͠ͳͯ͘52%͘Β͍ͷਓڐͯ͘͠Ε͍ͯΔ
ڐ52%ͷײ֮New data shows up to 60% of users opt-out of push notifications (Guest Post)ΑΓҾ༻ (https://andrewchen.co/why-people-are-turning-off-push/)
ڐ52%ͷײ֮New data shows up to 60% of users opt-out of push notifications (Guest Post)ΑΓҾ༻ (https://andrewchen.co/why-people-are-turning-off-push/)ҰൠతͳχϡʔεͷΞϓϦͱ ൺֱ͢Δͱଟ͍
௨Λ։͘ͱهࣄʹඈͿΑ͏ʹͳͬͨ
ࠓͦ͜௨Λͬͯ΄͍͠ɾɾɾ
௨ڐΛͬͱͬͱ্͛ͯ!ϢʔβʔʹχϡʔεΛಧ͚͍ͨ
௨ΛڐՄͯ͠Β͏ʹΓӽ͑Δඞཁ͕͋Δน͕͋Δ
ԾઆΞϓϦͷॳճΠϯετʔϧ࣌ʹ ϓογϡ௨ͷҰྫΛࣔ͠༗༻Ͱ͋Δ͜ͱΛࣔͤΕ ௨ͷڐ্͕͕ΔͷͰͳ͍͔
࣮ࡍʹऔΓΜͩ͜ͱ2
ը໘ભҠਤ
ϙοϓΞοϓը໘ͷৄࡉ͜ͷϘλϯΛԡͨ͠ਓ͚͕ͩ OSͷڐ௨ͷϙοϓΞοϓ͕Ͱͯ͘Δ
ϙοϓΞοϓը໘ͷৄࡉ
ϙοϓΞοϓը໘ͷৄࡉࠓΊ͓ͯ͘ϘλϯΛԡͨ͠ਓ֎λοϓΛͨ͠ਓԼεϫΠϓΛͨ͠ਓ
݁Ռͱ·ͱΊ3
▪ ϙοϓΞοϓͳ͠ɿ40%▪ ϙοϓΞοϓ͋Γɿ21%௨ڐ:52%࣮ࢪޙ࣮ࢪલA/Bςετͷ݁Ռ
A/Bςετͷ݁ՌϙοϓΞοϓΛදࣔͨ͠σόΠεͷํ͕ ௨ONͷׂ߹͕ఔͩͬͨ
A/Bςετͷ݁ՌϙοϓΞοϓΛදࣔͨ͠σόΠεͷํ͕ ௨ONͷׂ߹͕ఔͩͬͨམͪͯΔɾɾɾɾɾ "
ݪҼʁϢʔβʔ͕͢Δͱ͜ΖΛ࡞ͬͯ͠·ͬͨ12 ϝϦοτΛϢʔβʔʹ͖͑Ε͍ͯͳ͔ͬͨ
Ϣʔβʔ͕͢Δͱ͜ΖΛ࡞ͬͯ͠·ͬͨ1
Ϣʔβʔ͕͢Δͱ͜ΖΛ࡞ͬͯ͠·ͬͨ1͜ͷϘλϯΛԡͨ͠ਓ͚͕ͩ OSͷڐ௨ͷϙοϓΞοϓ͕Ͱͯ͘Δ
ࠓΊ͓ͯ͘ϘλϯΛԡͨ͠ਓ֎λοϓΛͨ͠ਓԼεϫΠϓΛͨ͠ਓ70%ͷਓ͕OSͷڐ௨Λ ݟͳ͍͜ͱʹͳͬͯ͠·ͬͨϢʔβʔ͕͢Δͱ͜ΖΛ࡞ͬͯ͠·ͬͨ1
○ཁૉΛͻͱ͚ͭͩม͑ͯςετ͢Δͷ͕A/BςετͳͷʹɺෳཁૉͰൺֱͤͯ͞͠·ͬͨ ○͕ࣗίϯςϯπͷத(ಈըͷ੍࡞දهͷ༰)ʹूதͯ͠͠·͍ભҠͷ͜ͱ·Ͱߟ͍͑ͯͳ͔ͬͨ○ԼϑϦοΫɺແࢹ͢Δͱ͍͏બࢶແͯ͘͠Α͔ͬͨഊҼϢʔβʔ͕͢Δͱ͜ΖΛ࡞ͬͯ͠·ͬͨ1
Ծઆϓογϡ௨ͷҰྫΛࣔ͠༗༻Ͱ͋Δ͜ͱΛࣔͤΕ௨ͷڐ্͕͕Δ͔͔֬ΊΔࢼ͢͜ͱOSͷ௨ڐ͕ग़ΔલʹϙοϓΞοϓը໘Ͱ ༗༻Ͱ͋Δ͜ͱΛઆ໌͢Δ͜ͱͰ௨ڐมΘΔͷ͔Ϣʔβʔ͕͢Δͱ͜ΖΛ࡞ͬͯ͠·ͬͨ1
Ծઆϓογϡ௨ͷҰྫΛࣔ͠༗༻Ͱ͋Δ͜ͱΛࣔͤΕ௨ͷڐ্͕͕Δ͔͔֬ΊΔࢼ͢͜ͱOSͷ௨ڐ͕ग़ΔલʹϙοϓΞοϓը໘Ͱ ༗༻Ͱ͋Δ͜ͱΛઆ໌͢Δ͜ͱͰ௨ڐมΘΔͷ͔Ϣʔβʔ͕͢Δͱ͜ΖΛ࡞ͬͯ͠·ͬͨ1มߋ͢Δ͖ϙοϓΞοϓը໘Λग़͔͢ग़͞ͳ͍͔Ͱ͋Γ OSͷ௨ڐը໘Λग़͔͢ग़͞ͳ͍͔มߋΛՃ͑Δ͖Ͱͳ͍
ʮࠓΔ͖ʯΛಀ͞ͳ͍ศརͳϓογϡ௨2 ϝϦοτΛϢʔβʔʹ͖͑Ε͍ͯͳ͔ͬͨ○ҙࢥܾఆΛઌʹ͖͚࣋ͬͯͨͲใ͕গͳ͍͔Β͔͠Εͳ͍ ○ಈըॏཁͰͳ͍͔͠Εͳ͍ ஔͷͰจݴͱϘλϯΛ͚ۙͮͨ΄͏͕Α͔͔ͬͨ○ϘλϯͷબࢶͰ͋Δ ʮ͍·Ί͓ͯ͘ʯ·ͩνϟϯε͕༗ΔΑ͏ʹݟ͑Δ
·ͱΊA/BςετΛ࣮ࢪ͢Δ࣌ɺ ຊʹཁૉΛͻͱ͚ͭͩม͑ͯൺֱͯ͠Δͷ͔֬ೝ͢ΔϙοϓΞοϓʹදࣔͨ͠ίϯςϯπ͕ຊʹྑ͔ͬͨͷ͔Ͳ͏͔Θ͔Βͳ͍ จݴίϯςϯπʹΑͬͯҧ͍͕͋Δͷ͔ͱ͍͏ͷࢼͯ͠Έ͍ͨ
͋Γ͕ͱ͏͍͟͝·ͨ͠