通知にプレースホルダーを入れてみたら開封率がちょっと良くなった話

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1. 5
   ௨஌ʹϓϨʔεϗϧμʔΛೖΕͯΈͨΒ
   ։෧཰͕ͪΐͬͱྑ͘ͳͬͨ࿩
   ೔ຊܦࡁ৽ฉࣾɹத઒ ສᣦಸ
   Otemachi.swift #03
   

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2. 6
   Marina Nakagawa
   @marina10172013
   ೔ຊܦࡁ৽ฉࣾͷiOSΤϯδχΞ
   ిࢠ൛ΞϓϦɼࢴ໘ϏϡʔΞʔΞϓϦͷ։ൃ
   ࠷ۙ͸޿ࠂɺσʔλ෼ੳपΓ΋͸͡Ί·ͨ͠
   

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3. 7
   ຊ೔࿩͢͜ͱ
   ϩοΫը໘࣌ͷ௨஌ͷϓϨʔεϗϧμʔͱ͸
   1
   2
   3
   ࣮૷ํ๏ʹ͍ͭͯ
   ABςετʹ͍ͭͯ
   4 ABςετͷ݁Ռͱ·ͱΊ
   

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4. 8
   ϩοΫը໘࣌ͷ௨஌ͷϓϨʔεϗϧμʔͱ͸
   1
   

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5. 9
   ೔ܦిࢠ൛ΞϓϦͷ՝୊
   Ϣʔβʔͷ௨஌ཝ͕ຒ΋Εͯ͠·͏
   Ͳ͏΍ͬͯ։͍ͯ΋Β͑ΔΑ͏ʹ͢Δ͔
   

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6. 10
   σϑΥϧτͩͱ
   ʮ̍݅ͷ௨஌ʯͱ͍͏ද͕ࣔͩ
   ϩοΫը໘࣌ͷϓϨʔεϗϧμʔ
   Λม͑Δ͜ͱ͕Ͱ͖Δ
   

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7. 11
   ՝୊ʹର͢ΔԾઆ
   ௨஌ͷϓϨʔεϗϧμʔΛ
   ΦϦδφϦςΟͷ͋Δจݴʹ͢Δͱ
   ։෧཰͸͕͋Δʁ
   

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8. 12
   ՝୊ʹର͢ΔԾઆ
   ௨஌ͷϓϨʔεϗϧμʔΛ
   ΦϦδφϦςΟͷ͋Δจݴʹ͢Δͱ
   ։෧཰͸͕͋Δʁ
   ϩοΫը໘࣌ʹϓϨʔεϗϧμʔΛදࣔͨ͠Β
   ௨஌։෧཰͕มΘΔ͔
   "#ςετΛ࣮ࢪ͢Δ
   

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9. 13
   ࣮૷ํ๏ʹ͍ͭͯ
   2
   

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10. 14
    WWDC Best Practices and What’s New in User Notifications 12:14෇ۙΑΓҾ༻
    (https://developer.apple.com/videos/play/wwdc2017/708/?time=730)
    ࣮૷ํ๏
    

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11. 15
    WWDC Best Practices and What’s New in User Notifications 12:14෇ۙΑΓҾ༻
    (https://developer.apple.com/videos/play/wwdc2017/708/?time=730)
    ࣮૷ํ๏
    

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12. 16
    let category = UNNotificationCategory(identifier: "",
    actions: [],
    intentIdentifiers: [],
    hiddenPreviewsBodyPlaceholder: "χϡʔε͕ಧ͖·ͨ͠")
    center.setNotificationCategories([category])
    ͜Ε͚ͩʂ
    

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13. 17
    let category = UNNotificationCategory(identifier: "",
    actions: [],
    intentIdentifiers: [],
    hiddenPreviewsBodyPlaceholder: "χϡʔε͕ಧ͖·ͨ͠")
    center.setNotificationCategories([category])
    UNNotificationCategoryͷΠϯελϯεΛ࡞Δ
    

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14. 18
    let category = UNNotificationCategory(identifier: "",
    actions: [],
    intentIdentifiers: [],
    hiddenPreviewsBodyPlaceholder: "χϡʔε͕ಧ͖·ͨ͠")
    center.setNotificationCategories([category])
    ࡞ͬͨcategoryΛొ࿥͢Δ
    

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15. 19
    ࣮૷લ ࣮૷ޙ
    ϩοΫղআ
    

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16. 20
    ABςετʹ͍ͭͯ
    3
    

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17. 21
    Firebase A/B TestingΛར༻͢Δ
    Remote ConfigͰ

    ग़͠෼͚͕Ͱ͖ΔΑ͏ʹ͓ͯ͘͠
    

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18. 22
    Firebase A/B TestingΛར༻͢Δ
    Remote Config
    TrueΛ഑৴
    FalseΛ഑৴
    ϓϨʔεϗϧμʔΛมߋ
    ϓϨʔεϗϧμʔ͸ͦͷ··
    

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20. 24
    ೔ܦిࢠ൛͸̐छྨ௨஌͕ଘࡏ͢Δ
    ࠓճ͸͢΂ͯͷ௨஌ͷϩοΫը໘࣌ͷ
    ϓϨʔεϗϧμʔΛมߋ͢Δ
    

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21. 25
    ABςετͷ݁Ռͱ·ͱΊ
    4
    

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22. 26
    ϩοΫը໘࣌ͷϓϨʔεϗϧμʔΛ
    มߋͨ͠΄͏͕௨஌։෧཰্͕͕Γ·ͨ͠
    

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23. 27
    ேץɾ༦ץ ଎ใ ৽ணετʔϦʔ
    ஫໨هࣄ௨஌
    ̐छྨͷ௨஌͝ͱͷ݁Ռͷҧ͍
    

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24. 28
    ಛʹேץɾ༦ץͷ௨஌͕

    ৳ͼ͍ͯΔ
    

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26. 30
    2~7%ͷ্ঢͬͯͲΕ͘Β͍ͳͷ͔
    ϓϨʔεϗϧμʔมߋͳ͠ ϓϨʔεϗϧμʔมߋ͋Γ
    238K
    4.3% 12.3K
    284K
    4.5%
    12.9K
    

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27. 31
    2~7%ͷ্ঢͬͯͲΕ͘Β͍ͳͷ͔
    +໿600ਓ͘Β͍௨஌Λ։͘Α͏ʹͳͬͨʂ
    

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28. 32
    ·ͱΊ
    ೋߦΛॻ͖଍͚ͩ͢ͰɺϩοΫը໘࣌ͷ
    ϓϨʔεϗϧμʔΛม͑Δ͜ͱ͕Ͱָ͖ͯ
    ͜Ε͚ͩͳͷʹӨڹ͕ग़͖ͯͯ໘ന͍
    Firebase A/B TestingͷABςετ؆୯Ͱྑ͍
    ேץɾ༦ץͷ݁Ռ͕ྑ͔ͬͨͷ͸ɺ௨஌͕ૹΒΕΔ࣌ؒଳͷ໰୊Ͱ
    ଞࣾͷ௨஌ͷ࣌ؒͱ͔Ϳ͍ͬͯͨͨΊɺࠩผԽ͕͏·͍͜ͱਤΕͨͷͩΖ͏͔ʁ
    

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29. 33
    ͜Ε͔Β
    ̐छྨͷ௨஌͝ͱʹɺϓϨʔεϗϧμʔΛม͑Δͱ
    ΑΓ։෧͞ΕΔΑ͏ʹͳΔ͔΍ͬͯΈ͍ͨ
    ʮχϡʔε͕ಧ͖·ͨ͠ʯͱ͍͏จݴΛ
    શͯͷ௨஌ʹదԠͤ͞Δͷ͸ҧ࿨ײ͕͋ΔͷͰछྨʹ͋ͬͨจݴʹม͍͑ͨ

    →identifierʹΑͬͯग़͠෼͚Δ͜ͱ͸Մೳ
    

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30. 34
    ࢀߟจݙ
    hiddenPreviewsBodyPlaceholder

    (https://developer.apple.com/documentation/usernotifications/unnotificationcategory/2873736-
    hiddenpreviewsbodyplaceholder)
    WWDC Best Practices and What’s New in User Notifications 12:14෇ۙ
    (https://developer.apple.com/videos/play/wwdc2017/708/?time=730)
    

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31. 35
    ͋Γ͕ͱ͏͍͟͝·ͨ͠
    

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