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通知にプレースホルダーを入れてみたら開封率がちょっと良くなった話

 通知にプレースホルダーを入れてみたら開封率がちょっと良くなった話

Marina Nakagawa

July 30, 2019
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  1. 5
    ௨஌ʹϓϨʔεϗϧμʔΛೖΕͯΈͨΒ
    ։෧཰͕ͪΐͬͱྑ͘ͳͬͨ࿩
    ೔ຊܦࡁ৽ฉࣾɹத઒ ສᣦಸ
    Otemachi.swift #03

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  2. 6
    Marina Nakagawa
    @marina10172013
    ೔ຊܦࡁ৽ฉࣾͷiOSΤϯδχΞ
    ిࢠ൛ΞϓϦɼࢴ໘ϏϡʔΞʔΞϓϦͷ։ൃ
    ࠷ۙ͸޿ࠂɺσʔλ෼ੳपΓ΋͸͡Ί·ͨ͠

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  3. 7
    ຊ೔࿩͢͜ͱ
    ϩοΫը໘࣌ͷ௨஌ͷϓϨʔεϗϧμʔͱ͸
    1
    2
    3
    ࣮૷ํ๏ʹ͍ͭͯ
    ABςετʹ͍ͭͯ
    4 ABςετͷ݁Ռͱ·ͱΊ

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  4. 8
    ϩοΫը໘࣌ͷ௨஌ͷϓϨʔεϗϧμʔͱ͸
    1

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  5. 9
    ೔ܦిࢠ൛ΞϓϦͷ՝୊
    Ϣʔβʔͷ௨஌ཝ͕ຒ΋Εͯ͠·͏
    Ͳ͏΍ͬͯ։͍ͯ΋Β͑ΔΑ͏ʹ͢Δ͔

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  6. 10
    σϑΥϧτͩͱ
    ʮ̍݅ͷ௨஌ʯͱ͍͏ද͕ࣔͩ
    ϩοΫը໘࣌ͷϓϨʔεϗϧμʔ
    Λม͑Δ͜ͱ͕Ͱ͖Δ

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  7. 11
    ՝୊ʹର͢ΔԾઆ
    ௨஌ͷϓϨʔεϗϧμʔΛ
    ΦϦδφϦςΟͷ͋Δจݴʹ͢Δͱ
    ։෧཰͸͕͋Δʁ

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  8. 12
    ՝୊ʹର͢ΔԾઆ
    ௨஌ͷϓϨʔεϗϧμʔΛ
    ΦϦδφϦςΟͷ͋Δจݴʹ͢Δͱ
    ։෧཰͸͕͋Δʁ
    ϩοΫը໘࣌ʹϓϨʔεϗϧμʔΛදࣔͨ͠Β
    ௨஌։෧཰͕มΘΔ͔
    "#ςετΛ࣮ࢪ͢Δ

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  9. 13
    ࣮૷ํ๏ʹ͍ͭͯ
    2

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  10. 14
    WWDC Best Practices and What’s New in User Notifications 12:14෇ۙΑΓҾ༻
    (https://developer.apple.com/videos/play/wwdc2017/708/?time=730)
    ࣮૷ํ๏

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  11. 15
    WWDC Best Practices and What’s New in User Notifications 12:14෇ۙΑΓҾ༻
    (https://developer.apple.com/videos/play/wwdc2017/708/?time=730)
    ࣮૷ํ๏

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  12. 16
    let category = UNNotificationCategory(identifier: "",
    actions: [],
    intentIdentifiers: [],
    hiddenPreviewsBodyPlaceholder: "χϡʔε͕ಧ͖·ͨ͠")
    center.setNotificationCategories([category])
    ͜Ε͚ͩʂ

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  13. 17
    let category = UNNotificationCategory(identifier: "",
    actions: [],
    intentIdentifiers: [],
    hiddenPreviewsBodyPlaceholder: "χϡʔε͕ಧ͖·ͨ͠")
    center.setNotificationCategories([category])
    UNNotificationCategoryͷΠϯελϯεΛ࡞Δ

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  14. 18
    let category = UNNotificationCategory(identifier: "",
    actions: [],
    intentIdentifiers: [],
    hiddenPreviewsBodyPlaceholder: "χϡʔε͕ಧ͖·ͨ͠")
    center.setNotificationCategories([category])
    ࡞ͬͨcategoryΛొ࿥͢Δ

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  15. 19
    ࣮૷લ ࣮૷ޙ
    ϩοΫղআ

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  16. 20
    ABςετʹ͍ͭͯ
    3

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  17. 21
    Firebase A/B TestingΛར༻͢Δ
    Remote ConfigͰ

    ग़͠෼͚͕Ͱ͖ΔΑ͏ʹ͓ͯ͘͠

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  18. 22
    Firebase A/B TestingΛར༻͢Δ
    Remote Config
    TrueΛ഑৴
    FalseΛ഑৴
    ϓϨʔεϗϧμʔΛมߋ
    ϓϨʔεϗϧμʔ͸ͦͷ··

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  19. 23

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  20. 24
    ೔ܦిࢠ൛͸̐छྨ௨஌͕ଘࡏ͢Δ
    ࠓճ͸͢΂ͯͷ௨஌ͷϩοΫը໘࣌ͷ
    ϓϨʔεϗϧμʔΛมߋ͢Δ

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  21. 25
    ABςετͷ݁Ռͱ·ͱΊ
    4

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  22. 26
    ϩοΫը໘࣌ͷϓϨʔεϗϧμʔΛ
    มߋͨ͠΄͏͕௨஌։෧཰্͕͕Γ·ͨ͠

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  23. 27
    ேץɾ༦ץ ଎ใ ৽ணετʔϦʔ
    ஫໨هࣄ௨஌
    ̐छྨͷ௨஌͝ͱͷ݁Ռͷҧ͍

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  24. 28
    ಛʹேץɾ༦ץͷ௨஌͕

    ৳ͼ͍ͯΔ

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  25. 29

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  26. 30
    2~7%ͷ্ঢͬͯͲΕ͘Β͍ͳͷ͔
    ϓϨʔεϗϧμʔมߋͳ͠ ϓϨʔεϗϧμʔมߋ͋Γ
    238K
    4.3% 12.3K
    284K
    4.5%
    12.9K

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  27. 31
    2~7%ͷ্ঢͬͯͲΕ͘Β͍ͳͷ͔
    +໿600ਓ͘Β͍௨஌Λ։͘Α͏ʹͳͬͨʂ

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  28. 32
    ·ͱΊ
    ೋߦΛॻ͖଍͚ͩ͢ͰɺϩοΫը໘࣌ͷ
    ϓϨʔεϗϧμʔΛม͑Δ͜ͱ͕Ͱָ͖ͯ
    ͜Ε͚ͩͳͷʹӨڹ͕ग़͖ͯͯ໘ന͍
    Firebase A/B TestingͷABςετ؆୯Ͱྑ͍
    ேץɾ༦ץͷ݁Ռ͕ྑ͔ͬͨͷ͸ɺ௨஌͕ૹΒΕΔ࣌ؒଳͷ໰୊Ͱ
    ଞࣾͷ௨஌ͷ࣌ؒͱ͔Ϳ͍ͬͯͨͨΊɺࠩผԽ͕͏·͍͜ͱਤΕͨͷͩΖ͏͔ʁ

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  29. 33
    ͜Ε͔Β
    ̐छྨͷ௨஌͝ͱʹɺϓϨʔεϗϧμʔΛม͑Δͱ
    ΑΓ։෧͞ΕΔΑ͏ʹͳΔ͔΍ͬͯΈ͍ͨ
    ʮχϡʔε͕ಧ͖·ͨ͠ʯͱ͍͏จݴΛ
    શͯͷ௨஌ʹదԠͤ͞Δͷ͸ҧ࿨ײ͕͋ΔͷͰछྨʹ͋ͬͨจݴʹม͍͑ͨ

    →identifierʹΑͬͯग़͠෼͚Δ͜ͱ͸Մೳ

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  30. 34
    ࢀߟจݙ
    hiddenPreviewsBodyPlaceholder

    (https://developer.apple.com/documentation/usernotifications/unnotificationcategory/2873736-
    hiddenpreviewsbodyplaceholder)
    WWDC Best Practices and What’s New in User Notifications 12:14෇ۙ
    (https://developer.apple.com/videos/play/wwdc2017/708/?time=730)

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  31. 35
    ͋Γ͕ͱ͏͍͟͝·ͨ͠

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