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通知にプレースホルダーを入れてみたら開封率がちょっと良くなった話

 通知にプレースホルダーを入れてみたら開封率がちょっと良くなった話

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Marina Nakagawa

July 30, 2019
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  1. 5 ௨஌ʹϓϨʔεϗϧμʔΛೖΕͯΈͨΒ ։෧཰͕ͪΐͬͱྑ͘ͳͬͨ࿩ ೔ຊܦࡁ৽ฉࣾɹத઒ ສᣦಸ Otemachi.swift #03

  2. 6 Marina Nakagawa @marina10172013 ೔ຊܦࡁ৽ฉࣾͷiOSΤϯδχΞ ిࢠ൛ΞϓϦɼࢴ໘ϏϡʔΞʔΞϓϦͷ։ൃ ࠷ۙ͸޿ࠂɺσʔλ෼ੳपΓ΋͸͡Ί·ͨ͠

  3. 7 ຊ೔࿩͢͜ͱ ϩοΫը໘࣌ͷ௨஌ͷϓϨʔεϗϧμʔͱ͸ 1 2 3 ࣮૷ํ๏ʹ͍ͭͯ ABςετʹ͍ͭͯ 4 ABςετͷ݁Ռͱ·ͱΊ

  4. 8 ϩοΫը໘࣌ͷ௨஌ͷϓϨʔεϗϧμʔͱ͸ 1

  5. 9 ೔ܦిࢠ൛ΞϓϦͷ՝୊ Ϣʔβʔͷ௨஌ཝ͕ຒ΋Εͯ͠·͏ Ͳ͏΍ͬͯ։͍ͯ΋Β͑ΔΑ͏ʹ͢Δ͔

  6. 10 σϑΥϧτͩͱ ʮ̍݅ͷ௨஌ʯͱ͍͏ද͕ࣔͩ ϩοΫը໘࣌ͷϓϨʔεϗϧμʔ Λม͑Δ͜ͱ͕Ͱ͖Δ

  7. 11 ՝୊ʹର͢ΔԾઆ ௨஌ͷϓϨʔεϗϧμʔΛ ΦϦδφϦςΟͷ͋Δจݴʹ͢Δͱ ։෧཰͸͕͋Δʁ

  8. 12 ՝୊ʹର͢ΔԾઆ ௨஌ͷϓϨʔεϗϧμʔΛ ΦϦδφϦςΟͷ͋Δจݴʹ͢Δͱ ։෧཰͸͕͋Δʁ ϩοΫը໘࣌ʹϓϨʔεϗϧμʔΛදࣔͨ͠Β ௨஌։෧཰͕มΘΔ͔ "#ςετΛ࣮ࢪ͢Δ

  9. 13 ࣮૷ํ๏ʹ͍ͭͯ 2

  10. 14 WWDC Best Practices and What’s New in User Notifications

    12:14෇ۙΑΓҾ༻ (https://developer.apple.com/videos/play/wwdc2017/708/?time=730) ࣮૷ํ๏
  11. 15 WWDC Best Practices and What’s New in User Notifications

    12:14෇ۙΑΓҾ༻ (https://developer.apple.com/videos/play/wwdc2017/708/?time=730) ࣮૷ํ๏
  12. 16 let category = UNNotificationCategory(identifier: "", actions: [], intentIdentifiers: [],

    hiddenPreviewsBodyPlaceholder: "χϡʔε͕ಧ͖·ͨ͠") center.setNotificationCategories([category]) ͜Ε͚ͩʂ
  13. 17 let category = UNNotificationCategory(identifier: "", actions: [], intentIdentifiers: [],

    hiddenPreviewsBodyPlaceholder: "χϡʔε͕ಧ͖·ͨ͠") center.setNotificationCategories([category]) UNNotificationCategoryͷΠϯελϯεΛ࡞Δ
  14. 18 let category = UNNotificationCategory(identifier: "", actions: [], intentIdentifiers: [],

    hiddenPreviewsBodyPlaceholder: "χϡʔε͕ಧ͖·ͨ͠") center.setNotificationCategories([category]) ࡞ͬͨcategoryΛొ࿥͢Δ
  15. 19 ࣮૷લ ࣮૷ޙ ϩοΫղআ

  16. 20 ABςετʹ͍ͭͯ 3

  17. 21 Firebase A/B TestingΛར༻͢Δ Remote ConfigͰ
 ग़͠෼͚͕Ͱ͖ΔΑ͏ʹ͓ͯ͘͠

  18. 22 Firebase A/B TestingΛར༻͢Δ Remote Config TrueΛ഑৴ FalseΛ഑৴ ϓϨʔεϗϧμʔΛมߋ ϓϨʔεϗϧμʔ͸ͦͷ··

  19. 23

  20. 24 ೔ܦిࢠ൛͸̐छྨ௨஌͕ଘࡏ͢Δ ࠓճ͸͢΂ͯͷ௨஌ͷϩοΫը໘࣌ͷ ϓϨʔεϗϧμʔΛมߋ͢Δ

  21. 25 ABςετͷ݁Ռͱ·ͱΊ 4

  22. 26 ϩοΫը໘࣌ͷϓϨʔεϗϧμʔΛ มߋͨ͠΄͏͕௨஌։෧཰্͕͕Γ·ͨ͠

  23. 27 ேץɾ༦ץ ଎ใ ৽ணετʔϦʔ ஫໨هࣄ௨஌ ̐छྨͷ௨஌͝ͱͷ݁Ռͷҧ͍

  24. 28 ಛʹேץɾ༦ץͷ௨஌͕
 ৳ͼ͍ͯΔ

  25. 29

  26. 30 2~7%ͷ্ঢͬͯͲΕ͘Β͍ͳͷ͔ ϓϨʔεϗϧμʔมߋͳ͠ ϓϨʔεϗϧμʔมߋ͋Γ 238K 4.3% 12.3K 284K 4.5% 12.9K

  27. 31 2~7%ͷ্ঢͬͯͲΕ͘Β͍ͳͷ͔ +໿600ਓ͘Β͍௨஌Λ։͘Α͏ʹͳͬͨʂ

  28. 32 ·ͱΊ ೋߦΛॻ͖଍͚ͩ͢ͰɺϩοΫը໘࣌ͷ ϓϨʔεϗϧμʔΛม͑Δ͜ͱ͕Ͱָ͖ͯ ͜Ε͚ͩͳͷʹӨڹ͕ग़͖ͯͯ໘ന͍ Firebase A/B TestingͷABςετ؆୯Ͱྑ͍ ேץɾ༦ץͷ݁Ռ͕ྑ͔ͬͨͷ͸ɺ௨஌͕ૹΒΕΔ࣌ؒଳͷ໰୊Ͱ ଞࣾͷ௨஌ͷ࣌ؒͱ͔Ϳ͍ͬͯͨͨΊɺࠩผԽ͕͏·͍͜ͱਤΕͨͷͩΖ͏͔ʁ

  29. 33 ͜Ε͔Β ̐छྨͷ௨஌͝ͱʹɺϓϨʔεϗϧμʔΛม͑Δͱ ΑΓ։෧͞ΕΔΑ͏ʹͳΔ͔΍ͬͯΈ͍ͨ ʮχϡʔε͕ಧ͖·ͨ͠ʯͱ͍͏จݴΛ શͯͷ௨஌ʹదԠͤ͞Δͷ͸ҧ࿨ײ͕͋ΔͷͰछྨʹ͋ͬͨจݴʹม͍͑ͨ
 →identifierʹΑͬͯग़͠෼͚Δ͜ͱ͸Մೳ

  30. 34 ࢀߟจݙ hiddenPreviewsBodyPlaceholder
 (https://developer.apple.com/documentation/usernotifications/unnotificationcategory/2873736- hiddenpreviewsbodyplaceholder) WWDC Best Practices and What’s

    New in User Notifications 12:14෇ۙ (https://developer.apple.com/videos/play/wwdc2017/708/?time=730)
  31. 35 ͋Γ͕ͱ͏͍͟͝·ͨ͠