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通知にプレースホルダーを入れてみたら開封率がちょっと良くなった話
Marina Nakagawa
July 30, 2019
Technology
1
1k
通知にプレースホルダーを入れてみたら開封率がちょっと良くなった話
Marina Nakagawa
July 30, 2019
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Transcript
5 ௨ʹϓϨʔεϗϧμʔΛೖΕͯΈͨΒ ։෧͕ͪΐͬͱྑ͘ͳͬͨ ຊܦࡁ৽ฉࣾɹத ສᣦಸ Otemachi.swift #03
6 Marina Nakagawa @marina10172013 ຊܦࡁ৽ฉࣾͷiOSΤϯδχΞ ిࢠ൛ΞϓϦɼࢴ໘ϏϡʔΞʔΞϓϦͷ։ൃ ࠷ۙࠂɺσʔλੳपΓ͡Ί·ͨ͠
7 ຊ͢͜ͱ ϩοΫը໘࣌ͷ௨ͷϓϨʔεϗϧμʔͱ 1 2 3 ࣮ํ๏ʹ͍ͭͯ ABςετʹ͍ͭͯ 4 ABςετͷ݁Ռͱ·ͱΊ
8 ϩοΫը໘࣌ͷ௨ͷϓϨʔεϗϧμʔͱ 1
9 ܦిࢠ൛ΞϓϦͷ՝ Ϣʔβʔͷ௨ཝ͕ຒΕͯ͠·͏ Ͳ͏ͬͯ։͍ͯΒ͑ΔΑ͏ʹ͢Δ͔
10 σϑΥϧτͩͱ ʮ̍݅ͷ௨ʯͱ͍͏ද͕ࣔͩ ϩοΫը໘࣌ͷϓϨʔεϗϧμʔ Λม͑Δ͜ͱ͕Ͱ͖Δ
11 ՝ʹର͢ΔԾઆ ௨ͷϓϨʔεϗϧμʔΛ ΦϦδφϦςΟͷ͋Δจݴʹ͢Δͱ ։෧͕͋Δʁ
12 ՝ʹର͢ΔԾઆ ௨ͷϓϨʔεϗϧμʔΛ ΦϦδφϦςΟͷ͋Δจݴʹ͢Δͱ ։෧͕͋Δʁ ϩοΫը໘࣌ʹϓϨʔεϗϧμʔΛදࣔͨ͠Β ௨։෧͕มΘΔ͔ "#ςετΛ࣮ࢪ͢Δ
13 ࣮ํ๏ʹ͍ͭͯ 2
14 WWDC Best Practices and What’s New in User Notifications
12:14ۙΑΓҾ༻ (https://developer.apple.com/videos/play/wwdc2017/708/?time=730) ࣮ํ๏
15 WWDC Best Practices and What’s New in User Notifications
12:14ۙΑΓҾ༻ (https://developer.apple.com/videos/play/wwdc2017/708/?time=730) ࣮ํ๏
16 let category = UNNotificationCategory(identifier: "", actions: [], intentIdentifiers: [],
hiddenPreviewsBodyPlaceholder: "χϡʔε͕ಧ͖·ͨ͠") center.setNotificationCategories([category]) ͜Ε͚ͩʂ
17 let category = UNNotificationCategory(identifier: "", actions: [], intentIdentifiers: [],
hiddenPreviewsBodyPlaceholder: "χϡʔε͕ಧ͖·ͨ͠") center.setNotificationCategories([category]) UNNotificationCategoryͷΠϯελϯεΛ࡞Δ
18 let category = UNNotificationCategory(identifier: "", actions: [], intentIdentifiers: [],
hiddenPreviewsBodyPlaceholder: "χϡʔε͕ಧ͖·ͨ͠") center.setNotificationCategories([category]) ࡞ͬͨcategoryΛొ͢Δ
19 ࣮લ ࣮ޙ ϩοΫղআ
20 ABςετʹ͍ͭͯ 3
21 Firebase A/B TestingΛར༻͢Δ Remote ConfigͰ ग़͚͕͠Ͱ͖ΔΑ͏ʹ͓ͯ͘͠
22 Firebase A/B TestingΛར༻͢Δ Remote Config TrueΛ৴ FalseΛ৴ ϓϨʔεϗϧμʔΛมߋ ϓϨʔεϗϧμʔͦͷ··
23
24 ܦిࢠ൛̐छྨ௨͕ଘࡏ͢Δ ࠓճͯ͢ͷ௨ͷϩοΫը໘࣌ͷ ϓϨʔεϗϧμʔΛมߋ͢Δ
25 ABςετͷ݁Ռͱ·ͱΊ 4
26 ϩοΫը໘࣌ͷϓϨʔεϗϧμʔΛ มߋͨ͠΄͏͕௨։෧্͕͕Γ·ͨ͠
27 ேץɾ༦ץ ใ ৽ணετʔϦʔ هࣄ௨ ̐छྨͷ௨͝ͱͷ݁Ռͷҧ͍
28 ಛʹேץɾ༦ץͷ௨͕ ৳ͼ͍ͯΔ
29
30 2~7%ͷ্ঢͬͯͲΕ͘Β͍ͳͷ͔ ϓϨʔεϗϧμʔมߋͳ͠ ϓϨʔεϗϧμʔมߋ͋Γ 238K 4.3% 12.3K 284K 4.5% 12.9K
31 2~7%ͷ্ঢͬͯͲΕ͘Β͍ͳͷ͔ +600ਓ͘Β͍௨Λ։͘Α͏ʹͳͬͨʂ
32 ·ͱΊ ೋߦΛॻ͖͚ͩ͢ͰɺϩοΫը໘࣌ͷ ϓϨʔεϗϧμʔΛม͑Δ͜ͱ͕Ͱָ͖ͯ ͜Ε͚ͩͳͷʹӨڹ͕ग़͖ͯͯ໘ന͍ Firebase A/B TestingͷABςετ؆୯Ͱྑ͍ ேץɾ༦ץͷ݁Ռ͕ྑ͔ͬͨͷɺ௨͕ૹΒΕΔ࣌ؒଳͷͰ ଞࣾͷ௨ͷ࣌ؒͱ͔Ϳ͍ͬͯͨͨΊɺࠩผԽ͕͏·͍͜ͱਤΕͨͷͩΖ͏͔ʁ
33 ͜Ε͔Β ̐छྨͷ௨͝ͱʹɺϓϨʔεϗϧμʔΛม͑Δͱ ΑΓ։෧͞ΕΔΑ͏ʹͳΔ͔ͬͯΈ͍ͨ ʮχϡʔε͕ಧ͖·ͨ͠ʯͱ͍͏จݴΛ શͯͷ௨ʹదԠͤ͞Δͷҧײ͕͋ΔͷͰछྨʹ͋ͬͨจݴʹม͍͑ͨ →identifierʹΑͬͯग़͚͠Δ͜ͱՄೳ
34 ࢀߟจݙ hiddenPreviewsBodyPlaceholder (https://developer.apple.com/documentation/usernotifications/unnotificationcategory/2873736- hiddenpreviewsbodyplaceholder) WWDC Best Practices and What’s
New in User Notifications 12:14ۙ (https://developer.apple.com/videos/play/wwdc2017/708/?time=730)
35 ͋Γ͕ͱ͏͍͟͝·ͨ͠