What is worth sharing on Twitter and Linkedin

The right content with the right timing will give you different results depending on which platform and which audience you' re talking to.

Transcript

1. WHAT’ S WORTH SHARING IN SOCIAL MEDIA MARIO CORALLO
2. 16-25 Words should be the Max Length for your status updates 21-25 Words should be the Max Length for your status updates 11-25 Words should be the Max Length for your status updates 1-5 Words should be the Max Length for your status updates B2B B2C YOUR MESSAGE IDEAL LENGHT
3. 0   5   10   15   20   25   LINKEDIN   TWITTER   B2B   B2C   B2B B2C YOUR  MESSAGE  MAX  LENGHT  
4. Asking questions will result in 25% less clicks Asking questions will result in 45% less clicks Asking questions will result in 39% less clicks Asking questions will result in 52% less clicks B2B B2C DON’ T ASK THEM A QUESTION
5. -­‐60   -­‐50   -­‐40   -­‐30   -­‐20   -­‐10   0   LINKEDIN   TWITTER   B2B   B2C   B2B B2C NO  QUESTIONS  AT  ALL  
6. Using a # will produce 56% more clicks Using a # will produce 20% less clicks Using a # will produce 193% more clicks Using a # will produce 82% less clicks B2B B2C # COULD BE HEAVEN OR HELL
7. -­‐100   -­‐50   0   50   100   150   200   LINKEDIN   TWITTER   B2B   B2C   B2B B2C #  COULD  GIVE  YOU  DIFFERENT  RESULTS  DEPENDING  ON  AUDIENCE  
8. Using a number won’ t change your click trough Using a number won’ t change your click trough Using a number will increase by 50% your click trough Using a number will increase by 3,5% your click trough B2B B2C NUMBERS SEEMS QUITE A GOOD IDEA
9. 0   5   10   15   20   25   30   35   40   45   50   LINKEDIN   TWITTER   B2B   B2C   B2B B2C NUMBERS  ARE  NEUTRAL  FOR  LINKEDIN  BUT  THEY  COUNT  ON  TWITTER  
10. Try sharing from 9 to 11 AM Try Sharing fom 12 to 1 PM Try sharing from 10 to 11 AM Try sharing from 12 to 2 PM AM PM TIMING IS ALWAYS THE MAIN DRIVER
11. Try sharing from 9 to 11 AM Try Sharing From 12 to 1 PM Try sharing from 10 to 11 AM Try sharing from 12 to 2 PM AM PM TIMING IS ALWAYS THE MAIN DRIVER
12. THANK YOU BE TRUE AND KEEP ON SOCIALIZING MARIO CORALLO SOCIAL MEDIA MANAGER HEAD OF SOCIAL MEDIA BUSINESS UNIT DMC S.R.L. GRUPPO FULLSIX - WWW.FULLSIX.IT HTTP://WWW.FACEBOOK.COM/FULLSIX.IT SOURCES: HTTP://WWW.COMPENDIUM.COM/ TWITTER ILLUSTRATION BY EDWARDS MCGOWAN HTTP://WWW.EDWARDMCGOWAN.COM/ THIS CONTENT IS INTENDED FOR EDUCATIONAL POURPOSE ONLY