Going over the Edge

Modern websites are no longer defined by servers, CMSs, or pages, but by what happens at the edge. As platforms like Cloudflare blur the line between CDN, application, and infrastructure, logic, personalisation, performance, and even content increasingly live closer to the user than the origin. Discover how edge computing reshapes delivery, control, and SEO, and why understanding and exploiting the edge is fast becoming a competitive advantage rather than a technical curiosity.

Transcript

1. MARKETING FESTIVAL @jonoalderson Going over the edge
2. MARKETING FESTIVAL @jonoalderson The internet is evolving (and our tools & capabilities are, too)
3. MARKETING FESTIVAL @jonoalderson
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8. MARKETING FESTIVAL @jonoalderson I’m a Cloudflare nerd
9. MARKETING FESTIVAL @jonoalderson WTF is Cloudflare?
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17. MARKETING FESTIVAL @jonoalderson WTF is Cloudflare?
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19. MARKETING FESTIVAL @jonoalderson ??
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25. MARKETING FESTIVAL @jonoalderson WTF is Cloudflare?
26. MARKETING FESTIVAL @jonoalderson Request Response Origin
27. MARKETING FESTIVAL @jonoalderson Request Response Origin
28. MARKETING FESTIVAL @jonoalderson Request Response Origin Edge
29. MARKETING FESTIVAL @jonoalderson Request Response Origin Edge APIs
30. MARKETING FESTIVAL @jonoalderson Request Response Request Response Origin Edge APIs
31. MARKETING FESTIVAL @jonoalderson Request Response Request Response Origin Edge APIs
32. MARKETING FESTIVAL @jonoalderson
33. MARKETING FESTIVAL @jonoalderson DNS Analytics Email Images Domains Databases Routing & Tiering Pages
34. MARKETING FESTIVAL @jonoalderson Request Response Origin Edge APIs Request Response
35. MARKETING FESTIVAL @jonoalderson Request Response Edge APIs Edge Edge Edge Edge
36. MARKETING FESTIVAL @jonoalderson Request Response Edge APIs Edge Edge Edge Edge Storage
37. MARKETING FESTIVAL @jonoalderson Request Response Edge APIs Edge Edge Edge Edge Storage Compute
38. MARKETING FESTIVAL @jonoalderson Request Response Edge APIs Edge Edge Edge Edge Storage Compute
39. MARKETING FESTIVAL @jonoalderson Request Response Edge APIs Edge Edge Edge Edge Storage Compute CACHE CACHE CACHE CACHE
40. MARKETING FESTIVAL @jonoalderson Edge APIs Edge Edge Edge Storage Compute CACHE CACHE CACHE Response Request Edge CACHE
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42. MARKETING FESTIVAL @jonoalderson COOL STUFF
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45. MARKETING FESTIVAL @jonoalderson <script data-cfasync="false" type="text/javascript"> var freestar = freestar || {}; freestar.queue = freestar.queue || []; freestar.config = freestar.config || {}; freestar.config.enabled_slots = []; freestar.initCallback = function () { (freestar.config.enabled_slots.length === 0) ? freestar.initCallbackCalled = false : freestar.newAdSlots(freestar.config.enabled_slots) } </script> <script src="https://a.pub.network/daysoftheyear-com/pubfig.min.js" async></script>
46. MARKETING FESTIVAL @jonoalderson <script data-cfasync="false" type="text/javascript"> var freestar = freestar || {}; freestar.queue = freestar.queue || []; freestar.config = freestar.config || {}; freestar.config.enabled_slots = []; freestar.initCallback = function () { (freestar.config.enabled_slots.length === 0) ? freestar.initCallbackCalled = false : freestar.newAdSlots(freestar.config.enabled_slots) } </script> <script src="https://www.daysoftheyear.com/workers/freestar.js" async></script>
47. MARKETING FESTIVAL @jonoalderson
48. MARKETING FESTIVAL @jonoalderson
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51. MARKETING FESTIVAL @jonoalderson MORE COOL STUFF
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54. MARKETING FESTIVAL @jonoalderson /days/cat-day/ ?timezone_offset=-8
55. MARKETING FESTIVAL @jonoalderson /days/cat-day/ ?timezone_offset=-8 &device_type=mobile
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58. MARKETING FESTIVAL @jonoalderson 98% cache hit ratio
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61. MARKETING FESTIVAL @jonoalderson OTHER COOL STUFF
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63. MARKETING FESTIVAL @jonoalderson
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65. MARKETING FESTIVAL @jonoalderson REALLY COOL STUFF
66. MARKETING FESTIVAL @jonoalderson <img src="bob.jpg" alt="cat" /> 280px
67. MARKETING FESTIVAL @jonoalderson <picture> <source media="(min-width: 1200px)" srcset="/cdn-cgi/image/width=1200,height=300,quality=75/cat.jpg 1200w, /cdn-cgi/image/dpr=2,width=1200,height=300,quality=75/cat.jpg 2400w" sizes="100wv" height="300" width="1200" style="--aspect-ratio:4/1;"> <img loading="eager" fetchpriority="high" decoding="async" width="350" height="350" alt="cat" style="--aspect-ratio:1/1;" src="/cdn-cgi/image/width=350,height=350,quality=75/cat.jpg" srcset="/cdn-cgi/image/width=250,height=250,quality=75/cat.jpg 250w, /cdn-cgi/image/width=300,height=300,quality=75/cat.jpg 300w, /cdn-cgi/image/width=400,height=400,quality=75/cat.jpg 400w" sizes="(max-width: 500px) calc(100vw - 20px), (max-width: 1000px) calc(50vw - 20px), 500px"> </picture>
68. MARKETING FESTIVAL @jonoalderson
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70. MARKETING FESTIVAL @jonoalderson src="/cdn-cgi/image/width=350,heig ht=350,quality=75/cat.jpg"
71. MARKETING FESTIVAL @jonoalderson
72. MARKETING FESTIVAL @jonoalderson 400x400 1200x675 /cdn-cgi/image/dpr=1%2Cf=auto%2Cfit=pad%2Cheight=675%2Cq=85%2Csharpen=2%2Cwidth=1200/wp-content/uploads/s1mple.png
73. MARKETING FESTIVAL @jonoalderson # Block leaky Cloudflare endpoints # -------------------------------- User-agent: * User-agent: AdsBot-Google Disallow: /cdn-cgi/ Disallow: /cdn-cgi/bm/cv/ Disallow: /cdn-cgi/challenge-platform/ Disallow: /cdn-cgi/images/trace/ Disallow: /cdn-cgi/rum Disallow: /cdn-cgi/scripts/ Disallow: /cdn-cgi/styles/ Disallow: /cdn-fpw/sxg/
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78. MARKETING FESTIVAL @jonoalderson Going over the edge Jono Alderson Independent technical SEO consultant