Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Big Data Republic
Search
Marketing OGZ
PRO
September 15, 2023
0
150
Big Data Republic
Marketing OGZ
PRO
September 15, 2023
Tweet
Share
More Decks by Marketing OGZ
See All by Marketing OGZ
UMC_UtrechtXebia-Modular_Working_with_a_Knowledge-_and_Data_Platform_Building_Blocks_for_a_Flexible_Ecosystem.pdf
mark3t1ng
PRO
0
31
Dutch_women_in_tech-Hoe_Personal_Branding_en_AI_mijn_carrière_in_tech_versneld_hebben.pdf
mark3t1ng
PRO
2
32
Dataiku-GenAI_in_the_Age_of_AI_Agents_Scalable__Trusted____for_All_Users.pdf
mark3t1ng
PRO
0
29
RankmyAI-45_000_AI_tools_Vind_razendsnel_de_juiste_met_RankmyAI.pdf
mark3t1ng
PRO
0
40
Centraal_Beheer-Marketing_Attributie_bij_Centraal_Beheer_Waardevolle_inzichten_uit_meer_dan_10_Jaar_testen_en_ontwikkelen.pdf
mark3t1ng
PRO
0
26
University_of_Amsterdam-Data_Governance___AI__The_Positive_Feedback_Loop.pdf
mark3t1ng
PRO
0
160
Picnic-The invisible engine: How data quality powers Picnic’s AI-driven supply chain
mark3t1ng
PRO
0
70
Philips-Do_ethics_and_compliance_go_hand_in_hand_with_AI_initiatives_.pdf
mark3t1ng
PRO
0
49
Gemeente_Zaanstad-Stop_met_praten_over_AI_en_data._Dit_is_hoe_je_het_doet..pdf
mark3t1ng
PRO
0
72
Featured
See All Featured
It's Worth the Effort
3n
188
29k
Organizational Design Perspectives: An Ontology of Organizational Design Elements
kimpetersen
PRO
1
110
The World Runs on Bad Software
bkeepers
PRO
72
12k
Dominate Local Search Results - an insider guide to GBP, reviews, and Local SEO
greggifford
PRO
0
77
How STYLIGHT went responsive
nonsquared
100
6k
Keith and Marios Guide to Fast Websites
keithpitt
413
23k
The Hidden Cost of Media on the Web [PixelPalooza 2025]
tammyeverts
2
170
The agentic SEO stack - context over prompts
schlessera
0
630
Building Experiences: Design Systems, User Experience, and Full Site Editing
marktimemedia
0
410
Max Prin - Stacking Signals: How International SEO Comes Together (And Falls Apart)
techseoconnect
PRO
0
82
ラッコキーワード サービス紹介資料
rakko
1
2.2M
My Coaching Mixtape
mlcsv
0
46
Transcript
Data-Driven Strategies Leveraging generative AI Sven Stringer Annelies van Nuland
Image generation Big technological advancement in AI Big technological advancement
in AI Large language models
How do *I* leverage generative AI? Even smaller companies can
make big steps
Energy provider exploring generative AI Could we use generative AI
to improve our chatbot? Case Study Evergreen
The potential of generative AI
The dangers of generative AI
Structuring your strategic thinking People Organization Process Technology Data Strategy
Value
Fundamental principles 1. Defining purpose 2. Evaluating readiness 3. Covering
all bases
Defining purpose • What are your organizational goals? • How
can you measure success?
Defining purpose for Generative AI “reducing costs” “improving customer satisfaction”
“environmental impact”
What is your current Data Maturity? Evaluating readiness 1: DATA
AWARE 2: DATA KNOWLEDGEABLE 3: DATA LITERATE 4: DATA FLUENT
Data maturity in multiple dimensions: Covering all bases Strategy Value
People Organization Process Technology Data
Data maturity in multiple dimensions: Covering all bases Strategy Value
People Organization Process Technology Data
Data maturity in multiple dimensions: Covering all bases Strategy Value
People Organization Process Technology Data
Data maturity in multiple dimensions: Covering all bases Strategy Value
People Organization Process Technology Data
Data maturity in multiple dimensions: Covering all bases Strategy Value
People Organization Process Technology Data
Data maturity in multiple dimensions: Covering all bases Strategy Value
People Organization Process Technology Data
• Defining purpose • Evaluating readiness Key take-aways • Covering
all bases
Free personalized maturity scan
Find us at booth 82! Where to now? Do your
own maturity scan: www.bigdatarepublic.nl/ maturityscan Read the blog on Data-Driven strategies: www.bigdatarepublic.nl/ articles/datastrategy