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Marketing OGZ
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September 15, 2023
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September 15, 2023
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Transcript
Data-Driven Strategies Leveraging generative AI Sven Stringer Annelies van Nuland
Image generation Big technological advancement in AI Big technological advancement
in AI Large language models
How do *I* leverage generative AI? Even smaller companies can
make big steps
Energy provider exploring generative AI Could we use generative AI
to improve our chatbot? Case Study Evergreen
The potential of generative AI
The dangers of generative AI
Structuring your strategic thinking People Organization Process Technology Data Strategy
Value
Fundamental principles 1. Defining purpose 2. Evaluating readiness 3. Covering
all bases
Defining purpose • What are your organizational goals? • How
can you measure success?
Defining purpose for Generative AI “reducing costs” “improving customer satisfaction”
“environmental impact”
What is your current Data Maturity? Evaluating readiness 1: DATA
AWARE 2: DATA KNOWLEDGEABLE 3: DATA LITERATE 4: DATA FLUENT
Data maturity in multiple dimensions: Covering all bases Strategy Value
People Organization Process Technology Data
Data maturity in multiple dimensions: Covering all bases Strategy Value
People Organization Process Technology Data
Data maturity in multiple dimensions: Covering all bases Strategy Value
People Organization Process Technology Data
Data maturity in multiple dimensions: Covering all bases Strategy Value
People Organization Process Technology Data
Data maturity in multiple dimensions: Covering all bases Strategy Value
People Organization Process Technology Data
Data maturity in multiple dimensions: Covering all bases Strategy Value
People Organization Process Technology Data
• Defining purpose • Evaluating readiness Key take-aways • Covering
all bases
Free personalized maturity scan
Find us at booth 82! Where to now? Do your
own maturity scan: www.bigdatarepublic.nl/ maturityscan Read the blog on Data-Driven strategies: www.bigdatarepublic.nl/ articles/datastrategy